| 报告类型 | 纸介版 | PDF Email版 | PDF 光盘版 | 两种版本价格 |
| 价格 | | 3495US | | |
| 优惠价 | | | | |
| English | | | | |
报告目录
查看简介
Executive Summary
Intrductin
Cntent Chices
Mbile Operatr-Selected Cntent (MediaFLO and 3G)
Bradcaster-Cntrlled Cntent
User-Cntrlled Cntent (Internet Access)
Access and Device Chices
3G
Bradcast Spectrum
Nn-Cellular Bradband and 4G (Wi-Fi, WiMAX, LTE)
Sidelading
US Cnsumer Attitudes Tward Mbile Vide Optins
Survey Methdlgy
Scenaris
“Secnd Chance” Questin
Refining Questins
Survey Results: Overall Interest in Mbile Vide Scenaris
Respndent Demgraphics and Characteristics
Scenari: Out-f-Band Cellular Vide (Mbile Operatr-Cntrlled)
Scenari: Free-t-Air Lcal Bradcast (Bradcaster-Cntrlled)
Scenari: Remte Access t Hme Prgramming (User-Cntrlled)
Scenari: Wi-Fi Access t Web Vide (User-Cntrlled)
Scenari: 3G Vide Clips and Streaming (Mbile Operatr-Cntrlled)
The “Secnd Chance” Respnse t Scenaris
Mbile Cntent Viewing Preferences
On-Demand Prgramming (89.6%)
Access t STB and DVR Cntent (82.7%)
Prfessinally Prduced Cntent (80.9%)
Bradcast-Quality Cntent(79.7%)
Mnthly Payments (70.9%)
Lcal and Netwrk Bradcast Cntent (61.5%)
Full-Length Shws (60.4%)
Assessment: Mbile Vide Netwrks and Cntent
Tw Usage Mdels
Waiting Rm Usage Mdel
Leisure Time Usage Mdel
Netwrks: Bradcast, Wide-Area, Lcal-Area, and Sidelading
Cntent: Prfessinally Prduced and User-Generated
Cntent: Made-fr-Mbile, Netwrk, and Lcal
Cnclusins and Cmparisns: US Cnsumers Want…
…Smething Familiar and Free
Secnd Place But First t Market: Out-f-Band Cellular Vide
Americans Prefer Mnthly Payments t Hardware Purchases
Methdlgy
Related In-Stat Reprts
List f Tables
Table 1. Mbile Vide Scenaris and Cnditins Cnsidered in the Survey
Table 2. US Cnsumer Respnse t Five Mbile Vide Original Scenaris
Table 3. Characteristics f Respndents by Interest in Mbile Vide
Table 4. Refined Respnses t Out-f-Band Vide Scenari
Table 5. Refined Respnses t Free-t-Air Lcal Bradcast Vide Scenari
Table 6. Refined Respnses frm Place-Shifting Vide Respndents
Table 7. Refined Respnses frm Mbile Internet Access Vide Respndents
Table 8. Refined Respnses t 3G Scenari
Table 9. Ranking f Initial, Cnditinal, and Secnd Chance Respnses
Table 10. Either/Or Pairs, All Respnses
Table 11. Cmparisn f Mbile Vide Usage Mdels
List f Figures
Figure 1. Cnsumer Interest in Mbile Vide
Figure 2. Scenari Presentatin Prcess
Figure 3. US Cnsumer Respnse t Five Mbile Vide Original Scenaris
Figure 4. Befre and After Respnses
Figure 5. Expected Mbile Vide Viewing Time
Figure 6. Expected Mbile Vide Viewing Lcatin
Figure 7. Initial and Mdified Respnses t Out-f-Band Vide Scenari
Figure 8. Reasns fr Respnse Change t Out-f-Band Vide Scenari
Figure 9. Initial and Mdified Respnses t Free-t-Air Lcal Bradcast Vide Scenari
Figure 10. Reasns fr Respnse Change t Lcal Free-t-Air Lcal Bradcast Vide Scenari
Figure 11. Initial and Mdified Respnses t Remte Access t Hme Vide Scenari
Figure 12. Reasns fr Respnse Change t Remte Access t Hme Vide Scenari
Figure 13. Initial and Mdified Respnses t Wi-Fi Access t Web Vide Scenari
Figure 14. Reasns fr Respnse Change t Wi-Fi Access t Web Vide Scenari
Figure 15. Initial and Mdified Respnses t 3G Vide Scenari
Figure 16. Reasns fr Respnse Change t 3G Vide Scenari
Figure 17. Secnd Chance Respnse t Mbile Vide Scenaris
报告简介
In the past year, the mobile video market has shifted radically, and two forces have emerged to radically change the definition of "mobile video." First, Internet delivery of user-generated and professional content is moving viewers from their living rooms to their computers. Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, "Internet video" increasingly means "mobile video."
This research uses innovative survey techniques to provide an in-depth comparison of US consumer attitudes toward various types of mobile video content delivered over cellular, broadcast, and Wi-Fi networks as well as device preferences and content sources.
's 2008 survey illuminated interesting trends and adjustments in the ways people think about mobile video.
also defines potential usage models that highlight the benefits of mobile video solutions offered by mobile operators, time-shifting and place-shifting hardware, as well as portable media players and similar devices. Unlike other research that is available, this report also includes an analysis of the ATSC M/H standard now being tested for use by US broadcasters.
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