首  页 调研公司 培训会议 行业情报 付费报告 免费报告 调研文库 求职招聘 执行峰会      论  坛 搜  索
IT、液晶 | 电信增值 | 网络无线 | 饮食烟酒 | 家电、3C | 电子电工 | 2008报告预订(|)
我的帐户 | 购买帮助 | 购物车 | 忘记密码
              
3see网首页  >>  英文报告  >>  家电、3C  >>  US Consumers Weigh In on Mobile Video Content Choices
US Consumers Weigh In on Mobile Video Content Choices
完成日期:2008年07月
报告类型纸介版PDF Email版PDF 光盘版两种版本价格
价格3495US
优惠价
English


报告目录    查看简介

Executive Summary
Intrductin
Cntent Chices
Mbile Operatr-Selected Cntent (MediaFLO and 3G)
Bradcaster-Cntrlled Cntent
User-Cntrlled Cntent (Internet Access)
Access and Device Chices
3G
Bradcast Spectrum
Nn-Cellular Bradband and 4G (Wi-Fi, WiMAX, LTE)
Sidelading
US Cnsumer Attitudes Tward Mbile Vide Optins
Survey Methdlgy
Scenaris
“Secnd Chance” Questin
Refining Questins
Survey Results: Overall Interest in Mbile Vide Scenaris
Respndent Demgraphics and Characteristics
Scenari: Out-f-Band Cellular Vide (Mbile Operatr-Cntrlled)
Scenari: Free-t-Air Lcal Bradcast (Bradcaster-Cntrlled)
Scenari: Remte Access t Hme Prgramming (User-Cntrlled)
Scenari: Wi-Fi Access t Web Vide (User-Cntrlled)
Scenari: 3G Vide Clips and Streaming (Mbile Operatr-Cntrlled)
The “Secnd Chance” Respnse t Scenaris
Mbile Cntent Viewing Preferences
On-Demand Prgramming (89.6%)
Access t STB and DVR Cntent (82.7%)
Prfessinally Prduced Cntent (80.9%)
Bradcast-Quality Cntent(79.7%)
Mnthly Payments (70.9%)
Lcal and Netwrk Bradcast Cntent (61.5%)
Full-Length Shws (60.4%)
Assessment: Mbile Vide Netwrks and Cntent
Tw Usage Mdels
Waiting Rm Usage Mdel
Leisure Time Usage Mdel
Netwrks: Bradcast, Wide-Area, Lcal-Area, and Sidelading
Cntent: Prfessinally Prduced and User-Generated
Cntent: Made-fr-Mbile, Netwrk, and Lcal
Cnclusins and Cmparisns: US Cnsumers Want…
…Smething Familiar and Free
Secnd Place But First t Market: Out-f-Band Cellular Vide
Americans Prefer Mnthly Payments t Hardware Purchases
Methdlgy
Related In-Stat Reprts
List f Tables
Table 1. Mbile Vide Scenaris and Cnditins Cnsidered in the Survey
Table 2. US Cnsumer Respnse t Five Mbile Vide Original Scenaris
Table 3. Characteristics f Respndents by Interest in Mbile Vide
Table 4. Refined Respnses t Out-f-Band Vide Scenari
Table 5. Refined Respnses t Free-t-Air Lcal Bradcast Vide Scenari
Table 6. Refined Respnses frm Place-Shifting Vide Respndents
Table 7. Refined Respnses frm Mbile Internet Access Vide Respndents
Table 8. Refined Respnses t 3G Scenari
Table 9. Ranking f Initial, Cnditinal, and Secnd Chance Respnses
Table 10. Either/Or Pairs, All Respnses
Table 11. Cmparisn f Mbile Vide Usage Mdels
List f Figures
Figure 1. Cnsumer Interest in Mbile Vide
Figure 2. Scenari Presentatin Prcess
Figure 3. US Cnsumer Respnse t Five Mbile Vide Original Scenaris
Figure 4. Befre and After Respnses
Figure 5. Expected Mbile Vide Viewing Time
Figure 6. Expected Mbile Vide Viewing Lcatin
Figure 7. Initial and Mdified Respnses t Out-f-Band Vide Scenari
Figure 8. Reasns fr Respnse Change t Out-f-Band Vide Scenari
Figure 9. Initial and Mdified Respnses t Free-t-Air Lcal Bradcast Vide Scenari
Figure 10. Reasns fr Respnse Change t Lcal Free-t-Air Lcal Bradcast Vide Scenari
Figure 11. Initial and Mdified Respnses t Remte Access t Hme Vide Scenari
Figure 12. Reasns fr Respnse Change t Remte Access t Hme Vide Scenari
Figure 13. Initial and Mdified Respnses t Wi-Fi Access t Web Vide Scenari
Figure 14. Reasns fr Respnse Change t Wi-Fi Access t Web Vide Scenari
Figure 15. Initial and Mdified Respnses t 3G Vide Scenari
Figure 16. Reasns fr Respnse Change t 3G Vide Scenari
Figure 17. Secnd Chance Respnse t Mbile Vide Scenaris


报告简介

  In the past year, the mobile video market has shifted radically, and two forces have emerged to radically change the definition of "mobile video." First, Internet delivery of user-generated and professional content is moving viewers from their living rooms to their computers. Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, "Internet video" increasingly means "mobile video."
  This research uses innovative survey techniques to provide an in-depth comparison of US consumer attitudes toward various types of mobile video content delivered over cellular, broadcast, and Wi-Fi networks as well as device preferences and content sources.
  's 2008 survey illuminated interesting trends and adjustments in the ways people think about mobile video.
   also defines potential usage models that highlight the benefits of mobile video solutions offered by mobile operators, time-shifting and place-shifting hardware, as well as portable media players and similar devices. Unlike other research that is available, this report also includes an analysis of the ATSC M/H standard now being tested for use by US broadcasters.
返回】     【关闭
付费报告      
购买方式:    报告订购单下载
客服经理-段小姐
电 话:010-85863259
电 话:010-85860278
邮 箱:duanjy@3see.com
传 真:010-85863454
在线客服:在线客服
家电、3C最新报告
英文最新报告
广告服务 - 法律条款 - 注册指南 - 关于我们 - 企业客户
Copyright © 1999-2008 3see.com All Rights Reserved
北京信通四方企业顾问有限公司 版权所有 京ICP证080069号
TEL:86-10-85863259  客服:service@3see.com 
投稿:contribute@3see.com