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3see首页 > 英文报告 > 家电、3C

HDTV in China: Devices Before Service

完成日期:2007年07月
   报告购买热线:010-85860278           放入收藏夹
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Report's Content
Table of Contents
  Executive Summary
  Methodology
  China HDTV Market Overview
    Legislative Environment
    Technology Environment
      HDTV Standard
      Compression
      Bandwidth
      Other Technologies Related to HDTV
      Optical Storage
    HDTV Ecosystem
      HDTV Service Value Chain
      HDTV Equipment Market
    HDTV Market Demand and Consumer Behavior Analysis
      Demand for HDTV Service and Content
      Demand for HDTV Equipment
  Market Trend Analysis
    HD-STBs
      Market Drivers
      Market Barriers
    HD-DVD
      Market Drivers
      Market Barriers
    Market Forecast
      HDTV Service Market Forecast
      HDTV Equipment Market Forecast
      HDTV Sets
      HDTV Set-Top Boxes
      Next-Generation Optical Disc Player
  Profiles
    HDTV Vendors
      Sony
      Toshiba
      Sharp
      Samsung
      Skyworth
    HD STB Vendors
      Motorola
      Coship
      SVA
    HD Versatile Disc Player Vendors
      Sony
      Toshiba
      Shinco
  Related In-Stat Reports

List of Tables
  Table 1. TV Standard Comparison
  Table 2. Comparison of Compression Schemes
  Table 3. Comparison of Versatile Disc Technologies
  Table 4. HDTV STB Price Trend, 2006–2011 (US$)
  Table 5. HDTV Subscriber Forecast, 2006–2011 (in Thousands)
  Table 6. HDTV Service Revenue Forecast, 2006–2011 (US$ in Millions)
  Table 7. HDTV Shipment Forecast, 2006–2011 (in Thousands)
  Table 8. HDTV Installed-Base Forecast, 2006–2011 (in Thousands)
  Table 9. HDTV Revenue Forecast, 2006–2011 (US$ in Millions)
  Table 10. HDTV STB Shipment Forecast, 2006–2011 (in Thousands)
  Table 11. HDTV STB ASP Forecast, 2006–2011 (US$)
  Table 12. HDTV STB Revenue Forecast, 2006–2011 (US$ in Millions)
  Table 13. Next-Generation Optical Disc Player Forecast, 2006–2011 (in Thousands)

List of Figures
  Figure 1. HDTV Subscriber Forecast, 2006–2011 (in Thousands)
  Figure 2. Geographic Regions of Survey Respondents
  Figure 3. Monthly Income of Respondents (US$)
  Figure 4. HDTV Service Value Chain
  Figure 5. Are You Interested in HDTV?
  Figure 6. Do You Understand What HDTV Is?
  Figure 7. Have You Watched HDTV, and How Interested in it Are You?
  Figure 8. Which of the Following Sources of HDTV Content Are You Familiar With?
  Figure 9. Which of the Following Sources Will You Choose?
  Figure 10. Which Category of Content Do You Like Most?
  Figure 11. How Much Would You Prefer to Spend on HDTV Programming Monthly (US$)?
  Figure 12. Expected Spending on HDTV Programming vs. Monthly Income (US$)
  Figure 13. When Do You Plan to Purchase Your Next TV?
  Figure 14. What is the Size of the TV You Plan to Purchase?
  Figure 15. Desired TV Size vs. Monthly Income (US$)
  Figure 16. Desired TV Size vs. Size of Residence
  Figure 17. How Much Would You Spend on an HDTV STB (US$)?
  Figure 18. How Much Would You Spend on an HD-Capable DVD Player (US$)?
  Figure 19. LCD TV Price Trend, 2006–2011 (US$)
  Figure 20. HDTV Total Bundle Cost Forecast, 2006–2011 (US$)
  Figure 21. HDTV Service ARPU Forecast, 2006–2011 (US$)
  Figure 22. Total HDTV Content Supply Forecast, 2006–2011 (in Hours)
  Figure 23. Number of HDTV Channels Offered, 2006–2011
  Figure 24. HDTV Subscriber Forecast, 2006–2011 (in Thousands)
  Figure 25. HDTV Total Bundle Cost Forecast, 2006–2011 (US$)
  Figure 26. HDTV Service ARPU Forecast, 2006–2011 (US$)
  Figure 27. HDTV Service Revenue Forecast, 2006–2011 (US$ in Millions)
  Figure 28. HDTV Shipment Forecast, 2006–2011 (in Thousands)
  Figure 29. HDTV Installed-Base Forecast, 2006–2011 (in Thousands)
  Figure 30. HDTV Revenue Forecast, 2006–2011 (US$ in Millions)
  Figure 31. HDTV STB Shipment Forecast, 2006–2011 (in Thousands)
  Figure 32. HDTV STB ASP Forecast, 2006–2011 (US$)
  Figure 33. HDTV STB Revenue Forecast, 2006–2011 (US$ in Millions)
  Figure 34. Next-Generation Optical Disc Player Forecast, 2006–2011 (in Thousands)
  Figure 35. ASP Forecast for EVD and HVD, 2006–2011 (US$)
  Figure 36. Revenue Forecast for EVD and HVD, 2006–2011 (US$ in Millions)
Report's synopsis
  China's HDTV industry is being shaped by two forces: a relatively stubborn service industry and a very energetic and enthusiastic equipment industry.
  
  Although it has been offering HDTV service for two years, the service industry's progress in persuading consumers to adopt HDTV has been slow—only a quarter of a million consumers had subscribed to HDTV service by 2006. This number is expected to grow to over two million by 2011.
  
  By contrast, HDTV consumer electronics sales have skyrocketed, driven by powerful market demand—4.75 million HDTV sets were shipped in 2006, and shipments of 19.7 million are expected by 2011.
  
  This report covers the service and consumer electronics market in China's HDTV industry. A consumer survey result obtained in April 2007 is used to analyze the market demand for both service and CE equipment.
  
  This report is the first of a series of reports covering the Chinese HDTV market.a
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