Table of Contents
　　Executive Summary
　　Definitions
　　Introduction
　　Respondent Demographics
　　Current-User Survey Results
　　　　Services Subscribed to by Current Users
　　　　　　Subscription Patterns
　　　　　　Spending Patterns
　　　　Current-User Interest in Services
　　　　　　Interest in Value-Added Services
　　　　　　Willingness to Pay for Services
　　　　Interest in IPTV Among Current DTV Users
　　Potential DTV User Survey Results
　　　　Interest Level of Potential Users
　　　　Interest in Subscriber Services
　　　　Willingness to Pay for DTV Services
　　Methodology
　　Related In-Stat Reports

List of Figures
　　Figure 1. Respondent Gender Composition
　　Figure 2. Respondent Education
　　Figure 3. Respondent Monthly Income (US$)
　　Figure 4. Which of the Following Services Do You Currently Subscribe to?
　　Figure 5. Subscribed Services, by Monthly Income (US$)
　　Figure 6. Percentage of Respondents That Currently Pay for Value-Added Services
　　Figure 7. Average Monthly Amount Paid by Respondents for Value-Added Services (US$)
　　Figure 8. Are You Interested in the Following Services?
　　Figure 9. Would You Be Willing to Pay for the Following Value-Added Services?
　　Figure 10. Average Amount Respondents Are Willing to Pay for Value-Added Services (US$)
　　Figure 11. Have You Heard of IPTV?
　　Figure 12. Do You Plan to Switch to IPTV?
　　Figure 13. Why Would You NOT Use IPTV?
　　Figure 14. Are You Interested in DTV?
　　Figure 15. Which of the Following Services Would You Like to Subscribe to?
　　Figure 16. Average Amount Willing to Pay for DTV Services (US$)
　　Figure 17. Willingness to Pay for Value-Added Services, by Monthly Income
　　Figure 18. Respondent Geographic Location
　　Figure 19. Are You Currently Using DTV Service?