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报告目录
查看简介
Executive Summary
Intrductin
Methdlgy
Current Experience With Wireless Bradband
Current Usage
Reasns fr Being Discuraged Frm Using Public Wireless Bradband
What Peple Like Mst and Least Abut Cellular Data
What Peple Like Mst and Least Abut Wi-Fi
Usage Trends
Willingness t Pay
Service Selectin
Criteria Used t Select Wireless Bradband Prvider
Chsing Between Cellular, Wi-Fi, and WiMAX
 When Nt Cnsidering Price r Usage Restrictins
 When Cnsidering Price and Usage Restrictins
Marketing WiMAX
What Peple Find Attractive Abut the Service
Willingness t Pay fr Device
Cmpetitive Threat t Fixed Bradband Services
Recmmendatins
List f Tables
Table 1. Reasns fr Being Discuraged Frm Using Wireless Bradband, by Primary Access Device
Table 2. Reasns fr Being Discuraged Frm Using Wireless Bradband, by Technlgy Adptin Curve
Table 3. 3G Cellular Attributes Mst Liked by Respndents, by Primary Access Device
Table 4. 3G Cellular Attributes Mst Liked by Respndents, by Wh Pays fr the Service
Table 5. 3G Cellular Attributes Least Liked by Respndents, by Primary Access Device
Table 6. 3G Cellular Attributes Least Liked by Respndents, by Wh Pays fr the Service
Table 7. Wi-Fi Attributes Mst Liked by Respndents, by Primary Access Device
Table 8. Wi-Fi Attributes Least Liked by Respndents, by Primary Access Device
Table 9. Wi-Fi Attributes Least Liked by Respndents, Technlgy Adptin Curve
Table 10. Expectatins fr Using Public Wireless Bradband in 2008 versus 2007, by Primary Access Device
Table 11. Expectatins fr Using Public Wireless Bradband in 2008 versus 2007, by Wh Pays fr the Service
Table 12. Wh Pays fr Wireless Bradband, by Primary Access Device
Table 13. Willingness t Pay fr Wireless Bradband, by Primary Access Device
Table 14. Criteria Used in Selecting Wireless Bradband, by Primary Access Device
Table 15. Mst Imprtant Criterin Used in Selecting Wireless Bradband, by Wh Pays fr the Service
Table 16. Wireless Bradband Service Descriptins
Table 17. Wireless Bradband Service Respndents Mst Preferred, by Primary Access Device
Table 18. Wireless Bradband Service Respndents Mst Preferred, by Primary Access Device—Tap Panel
Table 19. Wireless Bradband Service Respndents Mst Preferred, by Wh Pays fr the Service
Table 20. Wireless Bradband Service Descriptins, With Usage Limits and Pricing
Table 21. Wireless Bradband Service Respndents Mst Preferred, When Factring Usage Limits and Pricing—by Primary Access Device
Table 22. Wireless Bradband Service Respndents Mst Preferred, When Factring Usage Limits and Pricing—by Wh Pays fr the Service
Table 23. Why Cnsumer Wuld Want WiMAX, by Primary Access Device
Table 24. Why Cnsumers Wuld Want WiMAX, by Wh Pays fr the Service
Table 25. Interest in a Wireless Bradband Service that Allws Them t Cnnect Multiple Devices, by Primary Access Device
Table 26. Willingness t Switch Current Bradband Prvider fr One That Cmbines Hme and Away Access, by Primary Access Device
List f Figures
Figure 1. Previus Experience Accessing Wireless Bradband in Public
Figure 2. Reasns fr Nt Having Previusly Used Wireless Bradband in Public
Figure 3. Reasns fr Being Discuraged Frm Using Wireless Bradband
Figure 4. 3G Cellular Attributes Mst Liked by Respndents
Figure 5. 3G Cellular Attributes Least Liked by Respndents
Figure 6. Wi-Fi Attributes Mst Liked by Respndents
Figure 7. Wi-Fi Attributes Least Liked by Respndents
Figure 8. 2006 versus 2007 Public Wireless Bradband Usage
Figure 9. Expectatins fr Using Public Wireless Bradband in 2008 versus 2007
Figure 10. Wh Pays fr Wireless Bradband—General Cnsumer Survey
Figure 11. Wh Pays fr Wireless Bradband—TAP Survey
Figure 12. Criteria Used in Selecting Wireless Bradband
Figure 13. Mst Imprtant Criterin Used in Selecting Wireless Bradband
Figure 14. Criteria Used in Selecting Wireless Bradband
Figure 15. Mst Imprtant Criterin Used in Selecting Wireless Bradband
Figure 16. Percent f Respndents Shwing Sme Level f Interest in 3G Cellular, Wi-Fi, r WiMAX
Figure 17. Wireless Bradband Service Respndents Mst Preferred
Figure 18. Percent f Respndents Shwing Sme Level f Interest in 3G Cellular, Wi-Fi, r WiMAX
Figure 19. Wireless Bradband Service Respndents Mst Preferred
Figure 20. Percent f Respndents Shwing Sme Level f Interest in 3G Cellular, Wi-Fi, r WiMAX When Factring Usage Limits and Pricing
Figure 21. Wireless Bradband Service Respndents Mst Preferred, When Factring Usage Limits and Pricing
Figure 22. Percent f Respndents Shwing Sme Level f Interest in 3G Cellular, Wi-Fi, r WiMAX, When Factring Usage Limits and Pricing
Figure 23. Wireless Bradband Service Respndents Mst Preferred, When Factring Usage Limits and Pricing
Figure 24. Why Cnsumers Wuld Want WiMAX
Figure 25. Interest in a Wireless Bradband Service That Allws Them t Cnnect Multiple Devices
Figure 26. Price Respndents are Willing t Pay Extra fr a Laptp with WiMAX
Figure 27. Willingness t Switch Current Bradband Prvider fr One That Cmbines Hme and Away Access
Figure 28. Surce f Clearwire’s Custmer Base
Figure 29. Willing t Pay Current Hme Bradband Prvider fr Wireless Bradband
Figure 30. Preferred Wireless Bradband Pricing Methd
报告简介
Mobile wireless broadband will give operators a way to grow revenues as voice revenue growth starts to slow. The secret to successfully selling wireless broadband will require operators to put together the proper mix of service features with the right pricing. Based on the survey data collected by In-Stat, WiMAX provides the right mix of features and pricing to appeal to consumers.
Report data comes from two surveys, one of mass-market consumers and the other of business users. Data in the report includes the following:
- Likes and dislikes of 3G cellular and Wi-Fi
- Service selection criteria
- Measure of respondents interest in 3G cellular, Wi-Fi, and WiMAX services
- Data on what service providers need to do to market WiMAX services
- Willingness to switch from current fixed broadband provider for WiMAX
NOTE: Survey was based on laptop data services, not phone handsets.
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