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| English | | | | |
报告目录
查看简介
Executive Summary
Intrductin
An Overview f Scial Netwrking
US Scial Netwrking Marketplace
User Segmentatin
Tp Scial Netwrking Sites in the US
Mnetizatin f Scial Netwrking
Advertising Sales
Subscriptin Fees and Premium Cntent
Access t Member Infrmatin
Market Data
Merchandising
Virtual Merchandise
Spnsrship
Micrpayments
Affiliate Merchandising
Survey Data
Premium Services
Mbile Scial Netwrking Data Breakut
US Scial Netwrking Frecast
Cnclusins
Methdlgy
List f Tables
Table 1. Survey Targets by Age versus Actual Respnses
Table 2. Reasns fr Visiting Online Scial Netwrking Sites
Table 3. Respndents’ Online Scial Netwrking Sites Visited Regularly by Age
Table 4. Respndents’ Online Scial Netwrking Sites Visited Regularly by Gender
Table 5. Types f Peple Respndents Might Be Willing t Meet Offline (Base: Respndents Wh Visit Online Scial Netwrking Sites)
Table 6. Premium Features/Services Currently Purchased
Table 7. Mnthly Average Amunt Spent n Premium Services/Features (Base: Respndents Currently Paying fr Premium Services/Features)
Table 8. Likelihd f Paying Fr Premium Services/Features (Base: Respndents Currently Nt Paying fr Premium Services)
Table 9. Reasns Respndents Wuld Nt Cnsider Paying fr Premium Services/Features n an Online Netwrking r Vide Site
Table 10. Respndents Using a Mbile Phne t Participate in Online Scial Netwrking r Vide Sites
Table 11. Mbile Device Features Used n Online Scial Netwrking and/r Vide Site
Table 12. Reasns Cited fr Nt Using a Mbile Phne t Access Online Scial Netwrking and/r Vide
List f Figures
Figure 1. US Scial Netwrking User Frecast 2008–2012
Figure 2. Xanga Member Tatt
Figure 3. Facebk Pixel Gifts
Figure 4. Percentage f Respndents Wh Visit Online Scial Netwrking Sites
Figure 5. Percentage f Respndents Wh Watch Online Vide
Figure 6. Participatin in Scial Netwrking and Online Vide Viewing By Age
Figure 7. Female Mtivatins Cited fr Online Scial Netwrking
Figure 8. Male Mtivatins Cited fr Online Scial Netwrking
Figure 9. Types f Peple Respndents Might Be Willing t Meet Offline (Base: Respndents Wh Visit Online Scial Netwrking Sites)
Figure 10. Tp Reasns Respndents Visit Online Scial Netwrking Sites (Base: Respndents Wh Use a Mbile Device fr Scial Netwrking)
Figure 11. US Scial Netwrking User Frecast 2008–2012
报告简介
In the past thirteen years that online social networking has been in the United States, it has garnered large amounts of venture capital and captured the interest of the younger generation of Internet users. Despite the vast popularity of social networking, the revenue streams have not been as high as expected and companies struggle to find an effective monetization model. This report covers a brief history of social networking, the groups that participate, different models of monetization—both current and potentially future—and contains the results of an In-Stat survey about online social networking.
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