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Increase in Family Cars Drives PND Growth in China

完成日期：2008年04月

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English

报告目录    查看简介

Executive Summary
Intrductin
China's Vehicle Market Overview
PND Value Chain Analysis
Market Overview
Digital Map Prviders
Mapping Sftware Prviders
IC Vendrs
PNDs, ODMs, and OEMs
PND Sales Channels
PNDs vs. In-Car GPS Navigatin
PNDs vs. Mbile Navigatin
PNDs vs. Offline Mdels
PNDs vs. Online Mdels
PND Develpment Trends
Drivers and Barriers
Shipments Frecast
Methdlgy
Glssary
List f Tables
Table 1. Overview f China's Digital Map Prviders
List f Figures
Figure 1. China's PND Market Shipments Frecast, 2006-2012 (Units in Thusands)
Figure 2. China's Vehicle and Family Car Shipments Frecast, 2006-2012 (Units in Millins)
Figure 3. Value Chain f China's PND Industry
Figure 4. China's PND Market Shipments Frecast, 2006-2012 (Units in Thusands)

报告简介

　　In 2007, portable navigation device (PND) shipments in China exceeded one million for first time, a 90.9% increase over the 550,000 shipped in 2006. This high growth was primarily driven by price declines.
　　To identify consumer demand for PNDs, this report provides an analysis of the development of China’s automobile market, especially the family car market. It also provides an overview of the PND market value chain and introduces the major players in the PND market.
　　To evaluate the growth potential of the PND market, this report also presents a comparison between PNDs and in-car navigation systems and then between PNDs and mobile handset navigation devices. Based on this analysis, the report identifies drivers and barriers for the PND market and PND shipment forecasts from 2008 to 2012.

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