Table of Contents
　　Executive Summary
　　Introduction
　　Leading MP3/PMP/PDP Player Brands in Japan
　　　　Apple
　　　　Sony
　　　　Panasonic
　　　　Toshiba
　　　　Samsung
　　　　iRiver
　　　　Creative Technology
　　Popular Online Content Service Providers in Japan
　　　　iTunes
　　　　Sony Connect
　　　　Yahoo! Music
　　　　Rakuten
　　　　Mora
　　Trend Highlights
　　　　Integrated Functions
　　　　Diversified Focus
　　　　Small and Ultra Slim Player
　　　　Switched From MD players to Compatible Players
　　　　Threats from Multimedia Phones and Portable Game Consoles
　　　　Increased Importance of Video Content
　　The Consumer Perspective
　　　　The Demographics of Respondents
　　　　The Japanese Consumer Ownership and Purchasing Intention for Portable Music Players and Music Phones
　　　　　　Currently Own
　　　　　　Plan to Purchase in the Next 12 Months
　　　　Brand Popularity
　　　　　　Portable Digital Music-Only Player Brand Popularity
　　　　　　Portable Music and Video Player Brand Popularity
　　　　　　Portable DVD Player Brand Popularity
　　　　Memory Size Preference
　　　　　　Portable Digital Music-only Player Memory Size Preference
　　　　　　Portable Music and Video Player Memory Size Preference
　　　　Display Size Preference
　　　　The Amount of Money Spent
　　　　　　The Amount of Money Spent on Portable Music-Only Player
　　　　　　The Amount of Money Spent on Portable Music and Video Player
　　　　　　The Amount of Money Spent on Portable DVD Player
　　　　Source of Music and Videos
　　　　The Multimedia Phone Challenge
　　Forecasts
　　　　Market Drivers
　　　　Market Constrains
　　　　Japanese Retail Volume
　　　　Japanese Retail Revenue
　　Methodology
　　　　2007 Japan PMP Multimedia Survey
　　Related In-Stat Reports
List of Tables
　　Table 1. Japan Personal Multimedia Player Survey Demographics, 2007
　　Table 2. Japanese Consumer Ownership and Purchasing Intention for MP3, PMP, PDP Players, and Music Phones
　　Table 3. Japanese Consumer Ownership of MP3, PMP, PDP Players, and Music Phones by Demographics
　　Table 4. Japanese Consumers’ Plan to Purchase of MP3, PMP, PDP Players, and Music Phones by Demographics
　　Table 5. The Popularity of MP3, PMP, and PDP Player Brands in Japan
　　Table 6. Brands of MP3 Players Owned by Japanese Consumers by Demographics
　　Table 7. Brands of MP3 Players Japanese Consumers Planned to Purchase by Demographics
　　Table 8. Brands of PMP Players Owned by Japanese Consumers by Demographics
　　Table 9. Brands of PMP Players Japanese Consumers Planned to Purchase by Demographics
　　Table 10. Brands of Portable DVD Players Owned by Japanese Consumers by Demographics
　　Table 11. Brands of Portable DVD Players Japanese Consumers Planned to Purchase by Demographics
　　Table 12. MP3 Player Memory Size Owned by Japanese Consumers by Demographics
　　Table 13. MP3 Player Memory Size Planned to Purchase by Japanese Consumers
　　Table 14. PMP Player Memory Size Owned by Japanese Consumers by Demographics
　　Table 15. PMP Player Memory Size Planned to Purchase by Japanese Consumers by Demographics
　　Table 16. Japanese Consumers’ Preference for Portable DVD Player Display Size
　　Table 17. Price Paid for an MP3 Player by Japanese Consumers by Demographics
　　Table 18. Price Paid for a PMP by Japanese Consumers by Demographics
　　Table 19. Price Paid for a Portable DVD Player by Japanese Consumers by Demographics
　　Table 20. Retail Volume for MP3, PMP, and PDP Players, 2004–2011, Japan (Units in Thousands)
　　Table 21. Retail Revenue for MP3, PMP, and PDP Players, 2004–2011, Japan (US$ in Millions)
List of Figures
　　Figure 1. Retail Volume for MP3, PMP, and PDP Players, 2004–2011, Japan (Units in Thousands)
　　Figure 2. Apple iPod Model Release Time Frame in Japan
　　Figure 3. Brands of MP3 Players Owned by Japanese Consumers
　　Figure 4. Brands of MP3 Players Japanese Consumers Planned to Purchase
　　Figure 5. Brands of PMP Players Owned by Japanese Consumers
　　Figure 6. Brands of PMP Players Japanese Consumers Planned to Purchase
　　Figure 7. Brands of Portable DVD Players Owned by Japanese Consumers
　　Figure 8. Brands of Portable DVD Players Japanese Consumers Planned to Purchase
　　Figure 9. Japanese Consumers’ Preference of MP3 Players by Memory Size
　　Figure 10. Japanese Consumers’ Preference of PMP Player by Memory Size
　　Figure 11. Japanese Consumers’ Preference for Portable DVD Player Display Size
　　Figure 12. Source of Music and Videos for Japanese Consumers
　　Figure 13. The Japanese Consumers’ Perception of Multimedia Phones