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Smartphones 2007: The ARPU Generation Machine
完成日期:2007年10月
Report Type | Price($) | rebate($) | ||
Paper Report | Words | 0 |
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PDF Email | 3495 |
pages | 41 |
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PDF CD | Charts | 0 |
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All price | Some Sections |
Report's Content
Table of Contents
Executive Summary
Introduction
The Global Smartphone Marketplace
Historical Sales of Smartphone Operating Systems
Functional Roles for Smartphones
Desktop/Laptop Computer Extension
Laptop Replacement
Manufacturing Convenience for Feature Phones
Desktop Phone Replacement
Estimate of Primary Smartphone Applications
Smartphone OSs and their Global Ecosystems
Development Application Environments
Java Mobile Edition
BREW
Smartphone OS Developer Ecosystems
Symbian
Palm
BlackBerry OS
Windows Mobile
Mobile Linux
Characteristics of US Smartphone Users
Usage by Smartphone Owners
Applications among Smartphone Users
Sales Channels
Behavior of Smartphone Users That Upgraded
Characteristics of Non-Users
Smartphone Future and Forecast
Methodology
Survey Demographics
Glossary
Related In-Stat Reports
List of Tables
Table 1. Global Sales of Smartphone Operating System Licenses (Units in Thousands)
Table 2. Smartphone Prices Listed as of September 2007
Table 3. Smartphone Forecast by Smartphone OS Type (Units in Millions)
List of Figures
Figure 1. Conservative and Optimistic Forecast for Smartphone OS Sales (Units in Millions)
Figure 2. Relative Proportion of Primary Applications Among Global Smartphone Users in 2007
Figure 3. Units Sales of Smartphones and Laptop Computers in 2006 (Units in Millions)
Figure 4. Smartphone OS Among US Respondents
Figure 5. Smartphone OS Market Share Among US Respondents
Figure 6. US ARPU Comparison for Smartphone and Feature Phone Users by Travel Amount
Figure 7. Brand of Smartphone Carried by Respondents in 2006 and 2007
Figure 8. Priorities Smartphone Users Gave for Choosing a Smartphone
Figure 9. Number of Applications Smartphone Users Have Downloaded
Figure 10. Applications Downloaded by Smartphone Users 20
Figure 11. Source of Smartphone for all Smartphone Brands
Figure 12. Sales Channel for Smartphones Sold in the US in 2006 and 2007
Figure 13. Sales Channel Used to Acquire Smartphone by Smartphone Brand
Figure 14. Loyalty to Operator, OS, and Phone Brand when Upgrading
Figure 15. OS Loyalty by Smartphone OS
Figure 16. Smartphone OSs Used by Palm Treo Users for 2006 and 2007
Figure 17. Justification for Not Using a Smartphone (Multiple Answers Allowed)
Figure 18. Benefits Smartphone Users Cite in 2005, 2006, and 2007
Figure 19. Respondents Perception of the Extra Cost of a Smartphone
Figure 20. Maximum Amount Respondents Would be Willing to Pay Extra for a Smartphone
Figure 21. Distribution of the Gap between the Expected Price of Smartphones and their Willingness to Pay Extra Among US Smartphone Non-Users
Figure 22. Likelihood of Buying a Smartphone Next Time Respondents Upgrade Among US Smartphone Non-Users
Figure 23. Smartphone OS Unit Sales Growth Globally (Units in Millions)
Figure 24. Global Smartphone OS Units Sales—Conservative and Optimistic Forecasts
Figure 25. Age of Respondent
Figure 26. Operator Usage Among US Respondents
Figure 27. Industries Which Employ the Respondents
Figure 28. Size of Business that Employs the Respondent
Figure 29. Amount of Travel Among Respondents
Executive Summary
Introduction
The Global Smartphone Marketplace
Historical Sales of Smartphone Operating Systems
Functional Roles for Smartphones
Desktop/Laptop Computer Extension
Laptop Replacement
Manufacturing Convenience for Feature Phones
Desktop Phone Replacement
Estimate of Primary Smartphone Applications
Smartphone OSs and their Global Ecosystems
Development Application Environments
Java Mobile Edition
BREW
Smartphone OS Developer Ecosystems
Symbian
Palm
BlackBerry OS
Windows Mobile
Mobile Linux
Characteristics of US Smartphone Users
Usage by Smartphone Owners
Applications among Smartphone Users
Sales Channels
Behavior of Smartphone Users That Upgraded
Characteristics of Non-Users
Smartphone Future and Forecast
Methodology
Survey Demographics
Glossary
Related In-Stat Reports
List of Tables
Table 1. Global Sales of Smartphone Operating System Licenses (Units in Thousands)
Table 2. Smartphone Prices Listed as of September 2007
Table 3. Smartphone Forecast by Smartphone OS Type (Units in Millions)
List of Figures
Figure 1. Conservative and Optimistic Forecast for Smartphone OS Sales (Units in Millions)
Figure 2. Relative Proportion of Primary Applications Among Global Smartphone Users in 2007
Figure 3. Units Sales of Smartphones and Laptop Computers in 2006 (Units in Millions)
Figure 4. Smartphone OS Among US Respondents
Figure 5. Smartphone OS Market Share Among US Respondents
Figure 6. US ARPU Comparison for Smartphone and Feature Phone Users by Travel Amount
Figure 7. Brand of Smartphone Carried by Respondents in 2006 and 2007
Figure 8. Priorities Smartphone Users Gave for Choosing a Smartphone
Figure 9. Number of Applications Smartphone Users Have Downloaded
Figure 10. Applications Downloaded by Smartphone Users 20
Figure 11. Source of Smartphone for all Smartphone Brands
Figure 12. Sales Channel for Smartphones Sold in the US in 2006 and 2007
Figure 13. Sales Channel Used to Acquire Smartphone by Smartphone Brand
Figure 14. Loyalty to Operator, OS, and Phone Brand when Upgrading
Figure 15. OS Loyalty by Smartphone OS
Figure 16. Smartphone OSs Used by Palm Treo Users for 2006 and 2007
Figure 17. Justification for Not Using a Smartphone (Multiple Answers Allowed)
Figure 18. Benefits Smartphone Users Cite in 2005, 2006, and 2007
Figure 19. Respondents Perception of the Extra Cost of a Smartphone
Figure 20. Maximum Amount Respondents Would be Willing to Pay Extra for a Smartphone
Figure 21. Distribution of the Gap between the Expected Price of Smartphones and their Willingness to Pay Extra Among US Smartphone Non-Users
Figure 22. Likelihood of Buying a Smartphone Next Time Respondents Upgrade Among US Smartphone Non-Users
Figure 23. Smartphone OS Unit Sales Growth Globally (Units in Millions)
Figure 24. Global Smartphone OS Units Sales—Conservative and Optimistic Forecasts
Figure 25. Age of Respondent
Figure 26. Operator Usage Among US Respondents
Figure 27. Industries Which Employ the Respondents
Figure 28. Size of Business that Employs the Respondent
Figure 29. Amount of Travel Among Respondents
Report's synopsis
Smartphones are the most dynamic and interesting segment among mobile devices. They also are the fastest growing and lead to the most profit for wireless operators, manufacturers, and applications developers
Experienced users and businesses are moving to this technology as entry level hardware prices drop. Smartphone users are experiencing significant value from their smartphones. As a result, they are downloading more applications and generating higher ARPUs
While the segment will grow, it will not be evenly distributed among the six smartphone operating systems currently in use, nor is the growth of any OS predestined to succeed. Each has a very different approach to serving this market segment and there are many potential pitfalls
The greatest factors for success are to have a vibrant developer ecosystem and effective standards committees. This report identifies the merits of these plans and closely examines the US market for smartphones
Experienced users and businesses are moving to this technology as entry level hardware prices drop. Smartphone users are experiencing significant value from their smartphones. As a result, they are downloading more applications and generating higher ARPUs
While the segment will grow, it will not be evenly distributed among the six smartphone operating systems currently in use, nor is the growth of any OS predestined to succeed. Each has a very different approach to serving this market segment and there are many potential pitfalls
The greatest factors for success are to have a vibrant developer ecosystem and effective standards committees. This report identifies the merits of these plans and closely examines the US market for smartphones
Related links
◆ India Wants Full-Featured Cellphones [ 2008-01-11 ]
◆ TD-SCDMA Handset Chipset in China: The Contradiction Between Functionality and Stability [ 2008-01-11 ]
◆ Mobile TV in China: Call for New Convergent End-Device [ 2008-01-11 ]
◆ A Promising Future for Mobile Navigation in China [ 2008-01-11 ]
◆ Wi-Fi Phone in China: The First Step to FMC [ 2008-01-11 ]
◆ Wireless Operators Worldwide May Lose Control of Mobile Video [ 2007-09-12 ]
◆ Entertainment is Key to Smartphones in China [ 2007-08-15 ]
◆ TD-SCDMA Handset Chipset in China: The Contradiction Between Functionality and Stability [ 2008-01-11 ]
◆ Mobile TV in China: Call for New Convergent End-Device [ 2008-01-11 ]
◆ A Promising Future for Mobile Navigation in China [ 2008-01-11 ]
◆ Wi-Fi Phone in China: The First Step to FMC [ 2008-01-11 ]
◆ Wireless Operators Worldwide May Lose Control of Mobile Video [ 2007-09-12 ]
◆ Entertainment is Key to Smartphones in China [ 2007-08-15 ]
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