Table of Contents
　　Executive Summary
　　Survey Respondent Profiles
　　　　Age
　　　　Education
　　　　Monthly Income
　　　　ARPU for Mobile Phone Services
　　　　ARPU for Data Services
　　　　Service Brands
　　　　Attitudes to New Technology
　　Current User Analysis
　　　　Applications Used
　　　　Operating System Awareness
　　　　Satisfaction Rating
　　　　Improvements Needed
　　　　Smartphone User Loyalty
　　　　Brand Loyalty
　　　　Key Criteria for Next Smartphone Purchase
　　　　Payment for Next Smartphone Purchase
　　　　Connections & Storage
　　Potential User Analysis
　　　　Interest in Purchasing a Smartphone
　　　　Plans to Purchase a Smartphone
　　　　Preferred Price for Smartphone
　　　　Reasons for Not Buying a Smartphone
　　Methodology
　　Related In-Stat Reports

List of Figures
　　Figure 1. Respondent Ages
　　Figure 2. Age of Current Users
　　Figure 3. Respondent Education
　　Figure 4. Respondent Monthly Income (US$)
　　Figure 5. Monthly Income of Current Users (US$)
　　Figure 6. ARPU for Mobile Phone Services: Smartphone Users vs. Non-Smartphone Users (US$)
　　Figure 7. ARPU for Data Services: Smartphone Users vs. Non-Smartphone Users (US$)
　　Figure 8. Respondent Service Brands
　　Figure 9. Respondent Attitudes to New Technology
　　Figure 10. Attitudes to New Technology: Smartphone Users vs. Non-Smartphone Users
　　Figure 11. Applications Used
　　Figure 12. Applications Used by Smartphone Users vs. Non-Smartphone Users
　　Figure 13. Brand of smartphone Used
　　Figure 14. Operating System (OS) Used
　　Figure 15. OS and Brand of Smartphone
　　Figure 16. Smartphone User Satisfaction
　　Figure 17. Smartphone Features Needing Improvement
　　Figure 18. Will You Purchase a Smartphone Again?
　　Figure 19. Which Brand of Smartphone Will You Purchase Next Time?
　　Figure 20. Cross-Tabulation Analysis: Present Brands vs. Replacement Brands
　　Figure 21. Key Criteria for Next Smartphone Purchase
　　Figure 22. How Much Are You Willing to Pay for Your Next Smartphone (US$)?
　　Figure 23. Connections Required for Next Smartphone
　　Figure 24. Storage Capacity Required for Next Smartphone
　　Figure 25. Are You Interested in Purchasing a Smartphone?
　　Figure 26. When Do You Plan on Purchasing a Smartphone?
　　Figure 27. Preferred Price for Smartphone (US$)
　　Figure 28. Respondent Reasons for Not Buying a Smartphone