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3see首页 > 英文报告 > 电信增值

Mobile TV in China: Call for New Convergent End-Device

完成日期:2007年10月
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Some Sections
Report's Content
Table of Contents
  Executive Summary
  Introduction
  Mobile TV Regulation
    Regulatory Agencies
      NDRC
      MII
      SARFT
      SAC
    SARFT and MII Competition
  Dynamics of China’s Mobile TV Ecosystem
    Licensing Update
    Streaming Mobile TV Service in China
    Broadcasting Mobile TV Trials
      DVB-H Trial Network
      T-DMB Trial Network
  Standards Competition
    CMMB
      Chipset
      Equipment
      Terminal
      Field Tests
    T-MMB
      Transmission System
      Receiver Chipset and Terminal
      Test
    DMB-T/H
      Chipset
      Equipment
      Terminal
    CDMB
      Overview
    CMB
    Standards Evaluation
  Market Demand
    Potential-User Acceptance
    Watching Mobile TV
    Time Spent Watching
    Key Success Factors (KSFs) of Mobile TV
  Business Model Analysis
    Cellular and Broadcast Mobile TV Comparison
      Coverage
      Data Rate
      Cost
      Content, Interactivity, and Customization
    Can Broadcasters Find a Business Model without Telecom Operators?
      Case Study: Feed and Free Mobile TV Service in South Korea
    Cooperation: Broadcasting and Interactivity
    Mobile TV Will Go Beyond Handsets
      TV Wedding Service by GGTV
  End-Device Will be Media-Producing Center
    Multi-Standard Enabled
    Challenges to End-Device
    PMP Opportunity in Mobile TV
  Market Forecasts
    TiMiTech
    Legend Silicon
    Nufront Software
    SMG
      T-DMB Trial Network
      Cellular Streaming
    CCTV
    SMC
    CRI
    CNR
    BTV
    Beijing Radio
  Methodology
  Glossary
  Related In-Stat Reports
List of Tables
  Table 1. Mobile TV Content License Owners
  Table 2. Streaming Mobile TV Subscribers (in Thousands)
  Table 3. Participants in Various Domestic Mobile TV Standards
  Table 4. Broadcast and Cellular Content Comparison
  Table 5. Mobile TV Subscriber Forecast by Type (in Millions)
List of Figures
  Figure 1. Mobile TV Subscriber Forecast, 2007–2011
  Figure 2. Organizations Related to Mobile TV
  Figure 3. Structure of SARFT
  Figure 4. Mobile TV Standards
  Figure 5. Diagram of CMB Standard
  Figure 6. Respondent Attitudes to Mobile TV
  Figure 7. Where Would You Watch Mobile TV?
  Figure 8. How Long Would You Spend Watching Mobile TV?
  Figure 9. KSFs of Mobile TV
  Figure 10. Preferred Monthly Spending on Mobile TV (US$)
  Figure 11. Cellular and Broadcast Mobile TV Comparison
  Figure 12. Broadcaster-Led Business Model
  Figure 13. Possible Cooperation between Telcos and Broadcasters
  Figure 14. Functions Current Users Want
  Figure 15. T-DMB-Enabled PMP by BBEF
  Figure 16. Mobile TV Subscriber Forecast, 2007–2011
  Figure 17. Structure of SMEG
  Figure 18. Respondent Ages
  Figure 19. Respondent Personal Income (US$)
  Figure 20. Respondent Monthly Cost of Mobile Services (US$)
Report's synopsis
  Two of China's mobile operators, China Mobile and China Unicom, have been providing streaming mobile TV since 2004 over their cellular networks, and the service has drawn a lot of attention from the telecom and broadcasting markets. However, two problems need to be addressed before mobile TV can be widely adopted: 1)standard selection; and 2)an effective business model
  The mobile TV standard issue in China is rather complicated. At this point, SAC has recognized four home-grown mobile TV standards: 1)DMB-T/H from Legend Silicon and Tsinghua; 2)T-MMB from Nufront; 3)CDMB from the China Association for Standardization (CAS); and 4)CMB from Huawei. The last standard, CMB, is a form of cell broadcasting on cellular networks; the other three are broadcast television solutions
  This report examines the industrial maturity of these domestic broadcasting technologies and identifies those that are more promising. In addition, it proposes an effective business model for mobile TV in China and examines the challenges and opportunities it will bring to the cell phone and other portable device markets. The report also includes information about consumer attitudes and preferences with regard to mobile TV service. This data was obtained via a mass survey conducted in March 2007
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