Mobile TV in China: Call for New Convergent End-Device-全国最低价格-报告-预售报告-打折报告--3SEE网

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3see首页 > 英文报告 > 电信增值

Mobile TV in China: Call for New Convergent End-Device

完成日期：2007年10月

报告购买热线：010-85860278 　　　　　　

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Report's Content

Table of Contents
　　Executive Summary
　　Introduction
　　Mobile TV Regulation
　　　　Regulatory Agencies
　　　　　　NDRC
　　　　　　MII
　　　　　　SARFT
　　　　　　SAC
　　　　SARFT and MII Competition
　　Dynamics of China’s Mobile TV Ecosystem
　　　　Licensing Update
　　　　Streaming Mobile TV Service in China
　　　　Broadcasting Mobile TV Trials
　　　　　　DVB-H Trial Network
　　　　　　T-DMB Trial Network
　　Standards Competition
　　　　CMMB
　　　　　　Chipset
　　　　　　Equipment
　　　　　　Terminal
　　　　　　Field Tests
　　　　T-MMB
　　　　　　Transmission System
　　　　　　Receiver Chipset and Terminal
　　　　　　Test
　　　　DMB-T/H
　　　　　　Chipset
　　　　　　Equipment
　　　　　　Terminal
　　　　CDMB
　　　　　　Overview
　　　　CMB
　　　　Standards Evaluation
　　Market Demand
　　　　Potential-User Acceptance
　　　　Watching Mobile TV
　　　　Time Spent Watching
　　　　Key Success Factors (KSFs) of Mobile TV
　　Business Model Analysis
　　　　Cellular and Broadcast Mobile TV Comparison
　　　　　　Coverage
　　　　　　Data Rate
　　　　　　Cost
　　　　　　Content, Interactivity, and Customization
　　　　Can Broadcasters Find a Business Model without Telecom Operators?
　　　　　　Case Study: Feed and Free Mobile TV Service in South Korea
　　　　Cooperation: Broadcasting and Interactivity
　　　　Mobile TV Will Go Beyond Handsets
　　　　　　TV Wedding Service by GGTV
　　End-Device Will be Media-Producing Center
　　　　Multi-Standard Enabled
　　　　Challenges to End-Device
　　　　PMP Opportunity in Mobile TV
　　Market Forecasts
　　　　TiMiTech
　　　　Legend Silicon
　　　　Nufront Software
　　　　SMG
　　　　　　T-DMB Trial Network
　　　　　　Cellular Streaming
　　　　CCTV
　　　　SMC
　　　　CRI
　　　　CNR
　　　　BTV
　　　　Beijing Radio
　　Methodology
　　Glossary
　　Related In-Stat Reports
List of Tables
　　Table 1. Mobile TV Content License Owners
　　Table 2. Streaming Mobile TV Subscribers (in Thousands)
　　Table 3. Participants in Various Domestic Mobile TV Standards
　　Table 4. Broadcast and Cellular Content Comparison
　　Table 5. Mobile TV Subscriber Forecast by Type (in Millions)
List of Figures
　　Figure 1. Mobile TV Subscriber Forecast, 2007–2011
　　Figure 2. Organizations Related to Mobile TV
　　Figure 3. Structure of SARFT
　　Figure 4. Mobile TV Standards
　　Figure 5. Diagram of CMB Standard
　　Figure 6. Respondent Attitudes to Mobile TV
　　Figure 7. Where Would You Watch Mobile TV?
　　Figure 8. How Long Would You Spend Watching Mobile TV?
　　Figure 9. KSFs of Mobile TV
　　Figure 10. Preferred Monthly Spending on Mobile TV (US$)
　　Figure 11. Cellular and Broadcast Mobile TV Comparison
　　Figure 12. Broadcaster-Led Business Model
　　Figure 13. Possible Cooperation between Telcos and Broadcasters
　　Figure 14. Functions Current Users Want
　　Figure 15. T-DMB-Enabled PMP by BBEF
　　Figure 16. Mobile TV Subscriber Forecast, 2007–2011
　　Figure 17. Structure of SMEG
　　Figure 18. Respondent Ages
　　Figure 19. Respondent Personal Income (US$)
　　Figure 20. Respondent Monthly Cost of Mobile Services (US$)

Report's synopsis

　　Two of China's mobile operators, China Mobile and China Unicom, have been providing streaming mobile TV since 2004 over their cellular networks, and the service has drawn a lot of attention from the telecom and broadcasting markets. However, two problems need to be addressed before mobile TV can be widely adopted: 1)standard selection; and 2)an effective business model
　　The mobile TV standard issue in China is rather complicated. At this point, SAC has recognized four home-grown mobile TV standards: 1)DMB-T/H from Legend Silicon and Tsinghua; 2)T-MMB from Nufront; 3)CDMB from the China Association for Standardization (CAS); and 4)CMB from Huawei. The last standard, CMB, is a form of cell broadcasting on cellular networks; the other three are broadcast television solutions
　　This report examines the industrial maturity of these domestic broadcasting technologies and identifies those that are more promising. In addition, it proposes an effective business model for mobile TV in China and examines the challenges and opportunities it will bring to the cell phone and other portable device markets. The report also includes information about consumer attitudes and preferences with regard to mobile TV service. This data was obtained via a mass survey conducted in March 2007