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3see首页 > 英文报告 > 电信增值

India Wants Full-Featured Cellphones

完成日期:2007年11月
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Report's Content
Table of Contents
  Executive Summary
  Introduction
    Low-Cost Handsets
    Low-Cost Handsets a Threat to Top-Tier Manufacturers
  Overview—India Mobile Phone Market
    Mobile Network Operator ARPU in India
    Low-Cost Handsets in India
    Landline Availability
  Report Demographics
    Other Relevant India Facts
  Low-Cost Handsets in India Study Methodology
    Participants’ Handset Features
    Future Purchasers of Handsets
    Plans to Purchase Basic Cellphones
    Strong Interest in Handset Features
    Willingness to Pay For Features
    Preference for Handsets with Features
    Key Purchase Factors
    Brand Preference
  Conclusions—Low-Cost and Ultra Low-Cost Handsets in India
  Forecast
  Related In-Stat Reports
List of Tables
  Table 1. Landline Ownership
  Table 2. Demographics
List of Figures
  Figure 1. Forecast Indian Cellular Subscribers, 2002–2012
  Figure 2. Cellphone Subscriber Growth Compared to Declining per Minute Rate
  Figure 3. Categories of Respondents
  Figure 4. Handset Features
  Figure 5. Non-Cellphone Owner’s Plans to Pay for a Mobile Phone
  Figure 6. Average Price Respondents Would Pay for New Basic Handset by Category
  Figure 7. Average Price Respondents Would Pay for New Basic Handset by Location
  Figure 8. Desired Features, Those Who Own vs. Those Who Do Not Own a Handset
  Figure 9. Functions on Owned Mobile Phone vs. Desired Features
  Figure 10. Average Amount Respondents Would Pay for Desired Features on a Handset
  Figure 11. Amount Respondents Would Pay for a Handset with Features vs. a Basic Handset
  Figure 12. Choosing Between a Refurbished Handset and New Basic Handset
  Figure 13. Decision to Buy a New or Used Handset by Category
  Figure 14. Non-Cellphone Owners Preference for Features, by Amount They Would Pay
  Figure 15. Purchase Factors by Rank
  Figure 16. Brand Preference
  Figure 17. India Cellular Subscriber Growth, 2002–2012
Report's synopsis
  The emerging category of "ultra low-cost handset" (ULCH) is seen as a key component in attracting the "next billion" mobile phone subscribers into the market. Ultra low-cost handsets are expected to be stripped-down cellphones offering only the most basic communication experience of voice and text messaging
  However, In-Stat has found in a survey of Indians who are likely to purchase a low-cost handset that urban residents of major Indian cities show a strong preference for cellphones with features. Fully one-third of the respondents to this survey say that they would not even consider a basic handset equipped with only voice and SMS capability
  The ultra low-cost handset may, indeed, be the way to bring the next billion users to cellular, but lower-cost and refurbished cellphones should be considered as an important way to expand cellphone usage in developing countries, especially those countries where users have already experienced cellphone ownership and enjoyed the benefits of advanced features
  Companies developing or marketing cellphones in India will need the in-depth insights about Indian consumers who expect to pay less than US for a cellphone. This research provides analysis and survey data taken from over 1,000 respondents that includes income, demographics, preferred handset brands, and features and interest in purchasing ultra low-cost handsets
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