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3see首页 > 英文报告 > 电信增值

Wi-Fi Phone in China: The First Step to FMC

完成日期:2007年10月
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Paper Report
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Some Sections
Report's Content
Table of Contents
  Executive Summary
  Definition
  Introduction
  Survey Demographics
    Age
    Business Trip Frequency
    Income
    Service Providers
    Monthly Spending (Fixed Telephone/Broadband)
    Monthly Spending (Mobile Service)
    Monthly Spending (Mobile VASs)
    Attitudes to New Technology
  Survey Results
    Usage Patterns for Cellular and WLAN
      Cellular Use
      Home Internet Access
      Cellphone and PHS Use (Home)
      Cellphone and PHS Use (Office)
      Wireless Internet Use
    Consumer Interest
      WLAN/Cellular Dual-Mode Phone
      WLAN/Cellular Phone Features
      Willingness to Pay
      Plans to Buy
      Reasons for Lack of Interest
  Methodology
  Glossary
  Related In-Stat Reports
List of Tables
  Table 1. Survey Cities
List of Figures
  Figure 1. Respondent Ages
  Figure 2. Respondent Monthly Business Trip Frequency
  Figure 3. Respondent Monthly Income (US$)
  Figure 4. Respondent Service Providers
  Figure 5. Monthly Spending on Fixed Telephone/Broadband Access (US$)
  Figure 6. Monthly Spending on Mobile Service (US$)
  Figure 7. Monthly Spending on Mobile VASs (US$)
  Figure 8. Attitudes to New Technology
  Figure 9. What Do You Use Your Cellphone For?
  Figure 10. How Do You Access the Internet at Home?
  Figure 11. What Do You Use Your Cellphone or PHS for at Home?
  Figure 12. What Do You Use Your Cellphone or PHS for at Work?
  Figure 13. Respondent Wireless Internet Use
  Figure 14. Interest in WLAN/Cellular Dual-Mode Phone
  Figure 15. Interest in WLAN/Cellular Dual-Mode Phone, by Age
  Figure 16. Interest in WLAN/Cellular Phone, by Attitude to Technology
  Figure 17. Attitudes to Multi-Mode Feature
  Figure 18. Attitudes to PBX-Enabled Feature
  Figure 19. Attitudes to VoIP Feature
  Figure 20. Comparison of WLAN/Cellular Phone Features
  Figure 21. How Much Are You Willing to Pay for a WLAN/Cellular Phone (US$)?
  Figure 22. When Do You Plan on Buying One?
  Figure 23. Why Are You Not Interested in a WLAN/Cellular Phone?
Report's synopsis
  In 2007, interest in phones that combine cellular and Voice over Internet Protocol (VoIP) service using Wireless Local Area Network (WLAN) technology has grown at a fever pitch. The WLAN technology provides wireless broadband access, allowing end-users who have Wi-Fi-enabled devices to wirelessly access the Internet when in a Wi-Fi hotspot. This ability makes up for some of the disadvantages of cellular technology and provides customers with lower-cost voice and high-speed data service
  In order to be successful in this market, wireless carriers and WLAN providers need to understand the attitudes and requirements that end-users have regarding WLAN/cellular service and handsets
  To gauge public opinion on WLAN/cellular dual-mode phones and on which features and benefits are of most interest to current cellular phone subscribers, In-Stat conducted a telephone survey in March 2007. This survey asked questions about subscriber opinions on WLAN/cellular technology, as well as background questions on the adoption of base technology supporting WLAN/cellular, such as cellphones, broadband, and WLAN
  The report is divided into three sections. The first looks at respondent demographics; the second examines patterns of use among cellphone, PHS, and WLAN users; the third examines attitudes and acceptance of WLAN/cellular dual-mode phones, how much consumers are willing to pay for them, and the reasons respondents were not interested in the new technology
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