Table of Contents
　　Executive Summary
　　Introduction
　　　　Definition
　　　　LDT Technology Overview
　　　　Key Applications and Trends
　　　　　　Navigation
　　　　　　Local Search
　　　　　　Local Traffic Updates
　　　　　　Friend Finder
　　　　　　Child Tracking
　　Consumer Demand for Mobile Navigation
　　　　Interest in Mobile Navigation
　　　　Acceptable Location Accuracy
　　　　Acceptable Monthly Payments for Mobile LBS
　　　　Willingness to Buy a GPS Phone
　　　　Preferred Service Model for Navigation
　　　　Summary
　　Value Chain/Business Model Analysis
　　　　Value Chain Structure and Business Model
　　　　　　Off-board Model
　　　　　　On-board Model
　　　　Digital Navigation Map Makers
　　　　　　Chinese Map Maker Overview
　　　　　　Map Maker Challenges
　　　　Navigation Software Developers
　　　　　　Navigation Software Developer Business Model
　　　　　　Navigation Software Developers and Their Products
　　　　　　Software Developer Challenges
　　　　GPS Handset Manufacturers
　　　　　　GPS Handset Manufacturers and Products
　　　　　　Relationship between Market Players
　　　　Navigation Service Providers
　　　　　　TeleNav
　　　　　　PDAger
　　　　　　Tiros
　　　　　　Lingtu
　　　　Wireless Carriers
　　　　　　China Mobile
　　　　　　China Unicom
　　　　Off-board and On-board Model Comparison
　　　　　　Access Methods
　　　　　　User Experience
　　　　　　Business Model
　　　　　　Conclusion
　　Mobile Navigation vs. Portable Navigation Devices (PNDs)
　　　　Integration
　　　　User Experience
　　　　Functionality
　　　　Pricing
　　　　Conclusion
　　Mobile Navigation Market Trends
　　　　Market Drivers
　　　　　　Market Demand Is Increasing
　　　　　　Technology Improvements Provide Better Experience
　　　　　　More Models Will be Available; Prices Will Continue to Fall
　　　　Market Barriers
　　　　　　Consumer Awareness is Low
　　　　　　Small Number of Phones, High Prices
　　　　　　PND Market Will Limit Growth of Mobile Navigation Market
　　　　Market Trend and GPS Phone Shipment Forecast
　　Methodology
　　Related In-Stat Reports
List of Tables
　　Table 1. Comparison of Technologies
　　Table 2. Chinese Map Maker Overview
　　Table 3. Comparison of Map Maker Products
　　Table 4. Destinator and ROUTE 66
　　Table 5. Navigation Products of Main Software Developers
　　Table 6. GPS Handset Manufacturers and Products
　　Table 7. Main Customers of TeleNav
　　Table 8. “Voice Navigation” Pricing and Handsets (US$)
　　Table 9. “Navigation Dog” Pricing and Handsets (US$)
　　Table 10. Main PND Manufacturers and Their Products
　　Table 11. GPS Phone Shipment Forecast, 2006–2011 (Units in Thousands)
List of Figures
　　Figure 1. GPS Phone Shipment Forecast, 2006–2011 (Units in Thousands)
　　Figure 2. GPS System and A-GPS System
　　Figure 3. Respondent Interest in Mobile LBS
　　Figure 4. Which Mobile LBS Applications Are You Interested In?
　　Figure 5. Acceptable Location Accuracy
　　Figure 6. Acceptable Monthly Payments for Mobile LBS (US$)
　　Figure 7. Which Devices do You Want a GPS Function In?
　　Figure 8. Do You Plan to Buy a GPS Mobile Phone?
　　Figure 9. How Much Are You Willing to Pay for a GPS Mobile Phone? (US$)
　　Figure 10. Which Service Navigation Model Do You Prefer?
　　Figure 11. Acceptable Price for a GPS Phone, by Preferred Service Model (US$)
　　Figure 12. Value Chain of Off-board Navigation Model
　　Figure 13. Value Chain of On-board Navigation Model
　　Figure 14. Relationship between Market Players
　　Figure 15. “Xingtu” GIS System
　　Figure 16. “Che Wuong” GIS System
　　Figure 17. GPS Phone Shipment Forecast, 2006–2011 (Units in Thousands)