Table of Contents
　　Executive Summary
　　Introduction
　　Mobile Video: Many Players, Many Concepts
　　　　First Steps: iPod Video and iTunes
　　　　Cellular Network Operators
　　　　Non-Cellular Network Operators
　　　　Broadcasters and Content Owners
　　　　Different Needs, Different Business Models
　　Mobile Video Scenarios and Consumer Attitudes
　　　　Video Clips over 3G
　　　　　　Survey Response
　　　　　　SWOT Analysis—Video Clips over 3G
　　　　Out-of-Band Mobile Video
　　　　　　SWOT Analysis—Out-of-Band Mobile Video
　　　　Cable Operator-Centric
　　　　　　SWOT Analysis—Cable-Centric Video
　　　　Free-to-Air
　　　　　　SWOT Analysis—Free-to-Air Mobile Video
　　In-Depth: Place- and Time-Shifting
　　Mobile Networks and the Place-Shifting Threat
　　　　3G is Here…Now What?
　　　　Pushing the Place-Shifting Market
　　　　Place-Shifting and the Mobile Environment
　　　　Mobile Place-Shifting Scenarios
　　　　　　Mobile Place-Shifting and Cable Networks
　　　　Other Networks
　　　　DRM and Fair Use
　　Place-Shifting-to-Mobile Vendors
　　　　Sling Media
　　　　Orb Networks
　　　　CMWare
　　　　LocationFree from Sony
　　　　TV2Me
　　　　Additional Players
　　　　　　Pivot
　　　　　　Joost and Peer-to-Peer Mobile Networks
　　　　　　iPhone
　　　　　　Other Mobile Devices
　　Mobile Operators Using Place-Shifting Video
　　　　3 and Place-Shifting
　　　　WillCom and Sling Media
　　　　Vodafone and Orb
　　　　Orange and Orb
　　Conclusions: Wireless Operators May Lose Control
　　　　Mobile Operator-Controlled Video
　　　　Hybrid (Out-of-Band) Video
　　　　Broadcaster-Controlled Video
　　　　User-Controlled Video
　　　　Assessment: Multiple Sources of Video May Squeeze Out Mobile Operators
　　Methodology
　　Related In-Stat Reports

List of Tables
　　Table 1.Profiles of Those Most Likely to Adopt Mobile Video

List of Figures
　　Figure 1. US Consumer Response to Four Mobile Video Original Scenarios
　　Figure 2. Scenario Presentation Process
　　Figure 3. US Consumer Response to Four Mobile Video Original Scenarios
　　Figure 4. Initial and Modified Responses to Video over 3G Scenario
　　Figure 5. Initial and Modified Responses to Out-of-Band Video Scenario
　　Figure 6. Reasons for Response Change—Out-of-Band Video Scenario
　　Figure 7. Initial and Modified Responses to Cable-Centric Video Scenario
　　Figure 8. Reasons for Response Change—Cable-Centric Video Scenario
　　Figure 9. Initial and Modified Responses to Free-to-Air Video Scenario
　　Figure 10. Reasons for Response Change—Free-to-Air Video Scenario
　　Figure 11. CMWare Server Architecture