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Handset Concerns May Block Boom in China's Mobile TV Market
完成日期：2007年08月
报告购买热线：010-85860278
| Report Type | Price($) | rebate($) | ||
| Paper Report | Words | 0 |
||
| PDF Email | 1995 |
pages | 29 |
|
| PDF CD | Charts | 0 |
||
| All price | Some Sections |
Report's Content
Table of Contents
Executive Summary
Introduction
Survey Demographics
Age of Respondents
Respondents’ Personal Income
Respondents’ Monthly Cost of Mobile Services
Respondents’ Monthly Cost of Mobile VASs
Respondents’ Service Providers
Respondents’ Business Trip Frequency
Respondents’ Attitudes Toward New Technology
Survey Results
Respondents’ Reasons for Not Watching Mobile TV
Respondents’ Attitudes Toward Mobile TV
Respondents’ Attitudes Toward Mobile TV by Age
Respondents’ Attitudes Toward Mobile TV by Service Provider
Technology Adoption and Attitudes Toward Mobile TV
Respondents’ Attitudes Toward Mobile TV by Mobile Service Spending
Business Trip Frequency and Acceptance of Mobile TV
Where Mobile TV is Viewed
Preferred Length of Time Watching Mobile TV
Preferred Mobile TV Content
KSF (Key Success Factor) for Watching Mobile TV
Preferred Monthly Spending on Mobile TV
Plans to Buy Mobile TV-Enabled Handsets
Preferred Price of Mobile TV-Enabled Handsets
Methodology
Related In-Stat Reports
List of Tables
Table 1. Respondents’ Cities
List of Figures
Figure 1. Age of Respondents
Figure 2. Respondents’ Personal Income (US$)
Figure 3. Respondents’ Monthly Cost of Mobile Services (US$)
Figure 4. Respondents’ Monthly Cost of Mobile VASs (US$)
Figure 5. Respondents’ Service Providers
Figure 6. Respondents’ Business Trip Frequency
Figure 7. Respondents’ Attitudes Toward New Technology
Figure 8. Respondents’ Reasons for Not Watching Mobile TV
Figure 9. Respondents’ Attitudes Toward Mobile TV
Figure 10. Respondents’ Attitudes Toward Mobile TV by Age
Figure 11. Respondents’ Attitudes Toward Mobile TV by Service Provider
Figure 12. Technology Adoption and Attitudes Toward Mobile TV
Figure 13. Respondents’ Attitudes Toward Mobile TV by Mobile Service Spending (US$)
Figure 14. Business Trip Frequency and Attitude Toward Mobile TV
Figure 15. Where Mobile TV is Viewed
Figure 16. Preferred Length of Time Watching Mobile TV
Figure 17. Preferred Mobile TV Content
Figure 18. KSF for Watching Mobile TV
Figure 19. Preferred Monthly Spending on Mobile TV (US$)
Figure 20. Plans to Buy Mobile TV-Enabled Handsets
Figure 21. Preferred Price of Mobile TV-Enabled Handsets (US$)
Executive Summary
Introduction
Survey Demographics
Age of Respondents
Respondents’ Personal Income
Respondents’ Monthly Cost of Mobile Services
Respondents’ Monthly Cost of Mobile VASs
Respondents’ Service Providers
Respondents’ Business Trip Frequency
Respondents’ Attitudes Toward New Technology
Survey Results
Respondents’ Reasons for Not Watching Mobile TV
Respondents’ Attitudes Toward Mobile TV
Respondents’ Attitudes Toward Mobile TV by Age
Respondents’ Attitudes Toward Mobile TV by Service Provider
Technology Adoption and Attitudes Toward Mobile TV
Respondents’ Attitudes Toward Mobile TV by Mobile Service Spending
Business Trip Frequency and Acceptance of Mobile TV
Where Mobile TV is Viewed
Preferred Length of Time Watching Mobile TV
Preferred Mobile TV Content
KSF (Key Success Factor) for Watching Mobile TV
Preferred Monthly Spending on Mobile TV
Plans to Buy Mobile TV-Enabled Handsets
Preferred Price of Mobile TV-Enabled Handsets
Methodology
Related In-Stat Reports
List of Tables
Table 1. Respondents’ Cities
List of Figures
Figure 1. Age of Respondents
Figure 2. Respondents’ Personal Income (US$)
Figure 3. Respondents’ Monthly Cost of Mobile Services (US$)
Figure 4. Respondents’ Monthly Cost of Mobile VASs (US$)
Figure 5. Respondents’ Service Providers
Figure 6. Respondents’ Business Trip Frequency
Figure 7. Respondents’ Attitudes Toward New Technology
Figure 8. Respondents’ Reasons for Not Watching Mobile TV
Figure 9. Respondents’ Attitudes Toward Mobile TV
Figure 10. Respondents’ Attitudes Toward Mobile TV by Age
Figure 11. Respondents’ Attitudes Toward Mobile TV by Service Provider
Figure 12. Technology Adoption and Attitudes Toward Mobile TV
Figure 13. Respondents’ Attitudes Toward Mobile TV by Mobile Service Spending (US$)
Figure 14. Business Trip Frequency and Attitude Toward Mobile TV
Figure 15. Where Mobile TV is Viewed
Figure 16. Preferred Length of Time Watching Mobile TV
Figure 17. Preferred Mobile TV Content
Figure 18. KSF for Watching Mobile TV
Figure 19. Preferred Monthly Spending on Mobile TV (US$)
Figure 20. Plans to Buy Mobile TV-Enabled Handsets
Figure 21. Preferred Price of Mobile TV-Enabled Handsets (US$)
Report's synopsis
Mobile TV is a hot topic for both telecom carriers and broadcasting operators. For mobile carriers, it represents an opportunity to reduce churn rates and raise ever-dropping ARPUs; for broadcast operators, it represents an opportunity to extend the market from TV set to handset. At this point, two mobile operators, China Mobile and China Unicom, have launched Mobile TV services based on their GPRS or CDMA networks, and are cooperating with companies who have obtained Mobile TV licenses from the State Administration of Radio, Film and TV (SARFT).
In-Stat surveyed 725 potential consumers via the Internet to answer the following questions:
1) Why do Chinese consumers not watch TV on handsets?
2) What is the potential for consumer acceptance of Mobile TV services?
3) What kinds of Mobile TV content do consumers prefer?
4) What patterns of usage will consumers employ, and how long will they typically watch Mobile TV?
5) How much are consumers willing to pay for Mobile TV service?
6) How much are consumers willing to pay for Mobile TV-enabled handsets?
In addition, the report provides an analysis of the factors that impact respondent attitudes to and requirements of Mobile TV.
In-Stat surveyed 725 potential consumers via the Internet to answer the following questions:
1) Why do Chinese consumers not watch TV on handsets?
2) What is the potential for consumer acceptance of Mobile TV services?
3) What kinds of Mobile TV content do consumers prefer?
4) What patterns of usage will consumers employ, and how long will they typically watch Mobile TV?
5) How much are consumers willing to pay for Mobile TV service?
6) How much are consumers willing to pay for Mobile TV-enabled handsets?
In addition, the report provides an analysis of the factors that impact respondent attitudes to and requirements of Mobile TV.
Related links
◆ 2006-2007 Annual Report on Investment Opportunities in China's Mobile Game Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on Investment Opportunities in China's Mobile TV Industry [ 2007-03-01 ]
◆ US Cable TV Operator Survey: "Multi-Play" Services Improve ARPU [ 2006-11-20 ]
◆ The Next Generation Has Arrived—3G Cellular Deployment Report [ 2006-11-20 ]
◆ Multimedia Handsets: Exciting Capabilities Meet Dull Customer Demand [ 2006-11-20 ]
◆ Mobile Wallet: More than M-Commerce [ 2006-11-20 ]
◆ In-Depth Analysis: Smartphones in China: Market Outlook and Consumer Behavior & Expectations [ 2006-11-20 ]
◆ 2006-2007 Annual Report on Investment Opportunities in China's Mobile TV Industry [ 2007-03-01 ]
◆ US Cable TV Operator Survey: "Multi-Play" Services Improve ARPU [ 2006-11-20 ]
◆ The Next Generation Has Arrived—3G Cellular Deployment Report [ 2006-11-20 ]
◆ Multimedia Handsets: Exciting Capabilities Meet Dull Customer Demand [ 2006-11-20 ]
◆ Mobile Wallet: More than M-Commerce [ 2006-11-20 ]
◆ In-Depth Analysis: Smartphones in China: Market Outlook and Consumer Behavior & Expectations [ 2006-11-20 ]
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