Table of Contents
　　Executive Summary
　　Introduction
　　Survey Demographics
　　Survey Results
　　　　Existing Users Survey
　　　　　　Characteristics of Existing Users
　　　　　　Satisfaction with Mobile Search Services
　　　　　　Usage Behaviors with Regard to Mobile Search
　　　　Potential User Survey
　　　　　　Reasons for Not Using Mobile Search
　　　　　　Interest Level in Mobile Search
　　　　　　Potential Users’ Preference of Mobile Search
　　Conclusions
　　Methodology

List of Tables
　　Table 1. Profile of Existing Users of Mobile Search
　　Table 2. Comparison Between Existing Users and Potential Users, by Age

List of Figures
　　Figure 1. Age of Respondents
　　Figure 2. Personal Monthly Income of Respondents
　　Figure 3. Respondents’ Monthly Spending on Value-added Services
　　Figure 4. Wireless Service Brand of Respondents
　　Figure 5. Respondents’ Service Brand, by Monthly Mobile Value-added Services Spending
　　Figure 6. Respondents’ Attitude to New Technology
　　Figure 7. How Much of Your Time is Spent on Business Travel per Year?
　　Figure 8. Have You Used Mobile Search?
　　Figure 9. Respondents’ Usage of Mobile Search, by Attitude Toward New Technology
　　Figure 10. Satisfaction Rate for Mobile Search
　　Figure 11. Which Aspects of the Mobile Search Services are You Unsatisfied With?
　　Figure 12. Respondents’ Mobile Search Monthly Usage Frequency
　　Figure 13. Respondents’ Monthly Usage Frequency, by Age
　　Figure 14. Respondents’ Monthly Usage Frequency, by Time Spent for Business Travel
　　Figure 15. Respondents’ Favorite Content Category
　　Figure 16. Respondents’ Preferred Mobile Search Engine
　　Figure 17. Why Don’t You Use Mobile Search?
　　Figure 18. Interest Level in Mobile Search Among Respondents Not Currently Using
　　Figure 19. Interest Level in Mobile Search, by Age Among Respondents Not Currently Using
　　Figure 20. Interest Level in Mobile Search, by Time Spent for Business Travel
　　Figure 21. Preferred Content Categories of Potential Users
　　Figure 22. Preferred Internet Brands for Mobile Search—Potential Users