Chinese Market Forecasting and Operation Strategy Research of Social Networking Services
| 报告类型 | 纸介版 | PDF Email版 | PDF 光盘版 | 两种版本价格 |
| 价格 | 4000 U.S.D | 4000 U.S.D | | |
| 优惠价 | | | | |
| English | | | | |
报告目录
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Content:
1. Abstract
1.1. Backgroud
1.2. Research framework
1.3. 3-info’s view
1.3.1. Main findings
1.3.2. Development recommendations
2. Summarize of Internet community
2.1. Development of Internet community
2.2. 3-info’s new understand for the new generation of Internet community
3. Case study
3.1. Case selection
3.2. Analysis framework
3.3. Facebook
3.3.1. Development course
3.3.2. Positioning
3.2.2.1Target users positioning:
3.2.2.2． Functions positioning
3.3.3. Core functions analysis
3.3.3.1. Personal show
3.3.3.2. Relationship maintenance
3.3.3.3. Value-added and expand functions
3.3.4. Profit pattern analysis
3.3.5. Operation pattern analysis
3.3.6. Successful factors
3.4. Kainxin.com
3.4.1. Development course
3.4.2. Positioning
3.3.2.1Target users positioning
3.3.2.2． Functions positioning
3.4.3. Core functions analysis
3.4.3.1. Personal show
3.4.3.2. Relationship maintenance
3.4.3.3. Value-added and expand functions
3.4.4. Profit pattern analysis
3.4.5. Operation pattern analysis
3.4.6. Successful factors
3.5. Xiaonei.com
3.5.1. Development course
3.5.2. Positioning
3.3.2.1Target users positioning
3.3.2.2． Functions positioning
3.5.3. Core functions analysis
3.5.3.1. Personal show
3.5.3.2. Relationship maintenance
3.5.3.3. Value-added and expand functions
3.5.4. Profit pattern analysis
3.5.5. Operation pattern analysis
3.5.6. Successful factors
3.6. QQ Space
3.6.1. Development course
3.6.2. Positioning
3.3.2.1Target users positioning
3.3.2.2． Functions positioning
3.6.3. Core functions analysis
3.6.3.1. Personal show
3.6.3.2. Relationship maintenance
3.6.3.3. Value-added and expand functions
3.6.4. Profit pattern analysis
3.6.5. Operation pattern analysis
3.6.6. Successful factors
3.7. MySpace
3.7.1. Development course
3.7.2. Positioning
3.3.2.1Target users positioning
3.3.2.2． Functions positioning
3.7.3. Core functions analysis
3.7.3.1. Personal show
3.7.3.2. Relationship maintenance
3.7.3.3. Value-added and expand functions
3.7.4. Profit pattern analysis
3.7.5. Operation pattern analysis
3.7.6. Successful factors
3.8. Second Life
3.8.1. Development course
3.8.2. Positioning
3.4.2.1Target users positioning
3.4.2.2． Functions positioning
3.8.3. Core functions analysis
3.8.3.1. Personal show
3.8.3.2. Relationship maintenance
3.8.3.3. Value-added and expand functions
3.8.4. Profit pattern analysis
3.8.5. Operation pattern analysis
3.8.6. Successful factors
3.9. Cyworld
3.9.1. Development course
3.9.2. Positioning
3.3.2.1Target users positioning
3.3.2.2． Functions positioning
3.9.3. Core functions analysis
3.9.3.1. Personal show
3.9.3.2. Relationship maintenance
3.9.3.3. Value-added and expand functions
3.9.4. Profit pattern analysis
3.9.5. Operation pattern analysis
3.9.6. Successful factors
3.10. Others Internet communities
3.11. Sum
4. Status quo of Chinese Internet community and PEST Analysis
4.1. Development status quo of Chinese Internet industry
4.2. Policy factor analysis
4.3. Economic factor analysis
4.4. Social factor analysis
4.5. Technology factor analysis
5. Market prospect and operation strategy of Chinese Internet community
5.1. Market prospect of Internet community
5.1.1. User scale forecast of Chinese Internet community
5.1.1.1. The overall size of Chinese Internet users
5.1.1.2. User scale of Internet community
5.1.1.3. Market scale prospect of Chinese mobile-Internet
5.1.2. Market scale prospect of Chinese Internet community
5.1.2.1. Profit prospect from value-added applications
5.1.2.2. Profit prospect of Advertisement
5.1.2.3. Others income prospect
5.2. Investment opportunities and suggestion of Internt community
5.2.1. Investment status quo
5.2.2. Investment suggestion
5.3. Positioning
5.3.1. Relationship building pattern
5.3.2. Characteristics analysis of target users
5.4. Function design
5.4.1. Personal show
5.4.2. Relationship maintenance
5.4.3. Value-added and expand functions
5.5. Profit pattern
5.5.1. Backward charges：
5.5.2. Forward charges：
5.6. Operation pattern
5.6.1. Product：
5.6.2. Marketing：
• Services in 3-info
一、 Services in 3-info
二、 Brief introducation of 3-info
Tables and figures （64）
figure1 1：Research framework
table 2 1Internet community form and characteristics
figure2 1：Development of Internet community
figure3 1：Research frame of Internet community
figure3 2：Facebook development map
figure3 3：Facebook personal page
figure3 4：Facebook group
figure3 5：Facebook gift
figure3 6：Market
figure3 7：Facebook 08 income figure
figure3 8：Alexa development statistics of Kaixin.com
figure3 9：Kaixin.com personal page
figure3 10：Kainxin.com unlighted chat room
figure3 11：Kainxin.com friends trade
figure3 12：Xiaonei.com development map
figure3 13：Xiaonei.com personal page
figure3 14：Xiaonei.com gift
figure3 15：Xiaonei.com open platform
figure3 16：Xiaonei.com fair market
figure3 17：Xiaonei.com Privacy setting
figure3 18：QQ Space memorabilia
figure3 19：QQ Space personal page
figure3 20：QQ Space page form setting
figure3 21：QQ Space style setting
figure3 22：QQ Space module setting
figure3 23：QQ Space personal page
figure3 24：MySpace development map
figure3 25：MySpace sign in page
figure3 26：MySpace personal page
figure3 27：MySpace friends search page
figure3 28：MySpace Music
figure3 29：Second Life development map
figure3 30：Second Life personal space
figure3 31：Second Life instant chat
figure3 32：Second Life user wing freely
figure3 33：Second Life live vocal concert
figure3 34：Second Life IBM Island
figure3 35：Second Life businesses map
figure3 36：Cyworld development map
figure3 37：Cyworld personal page
figure3 38：Cyworld clan
figure3 39：Cyworld run across
figure3 40：Main SNS website
table 3 1Typical SNS webiste business pattern and operation pattern comparative analysis
figure4 1：Intrnet users age structure figure
figure4 2：Internet users figure structure figure
table4-1：Related applications using status
figure4 3：Total scale of Internet consumption of Chinese Internet user in the first half of 2008
figure4 4：Total scale forecast of Internet consumption of 2008
figure4 5：Monthly Internet consumption per person of Chinese Internet users in the first half 2008
figure4 6：Most often place that Internet user surf on the Internet
figure4 7：Internet users degree structure
figure4 8：Sino-US morphology of young Internet users comparative
figure4 9：Maslow’s Hierarchy of Needs
figure5 1：Forecast of Chinese Internet user in 2008-2010
table5 2：2010 blog user space prediction
table5 3：2010 blog user prediction
figure5 4：Internet users age structure
figure5 5：2009-2011 Internet community users scale prediction
figure5 6：2009-2011 mobile-Internet community users scale prediction
figure5 7：Tencent quarter revenues from listing
figure5 8：Internet community market size prediction
figure5 9：Relationship construction pattern
figure5 10：Internet community target user classification
报告简介
In the backgroud of Web 2.0, Internet community which emphasis on “user participation”is showing more and more eye-catching shine! The total number of netizens in China has become the world’s first and still maintaining a sustained high-speed increase. Internet community in China is just the beginning, and the market has great potential. This report aims to providing a detailed analysis of Chinese Internet market and domestic and foreign leading Internet community case studies for domestic and foreign investors, entrepreneurs and workers who has been working hard in this area, and make recommendations about investment and Web site positioning and functional design, with viable profit pattern and operation pattern. The world is flat, and there will have something to be able to help you!
Internet community is a new network life style!
In the traditional Internet applications, the interaction between the users and information is not obvious and users are discrete. With the appearance of Facebook, Second Life and other Internet communities, a new Internet applications patten which the users and the relationship is the core is growing acceptance of Internet users. The new generation of Internet social networking is also quickly gathered tens of million of users all over the world—even in the context of global financial crisis, Internet social networking even has become one of the few economic bright spot.
Intrenet community is a new Internet business model!
Domestic Internet users have already exceeded 200 millions; immense market space has attracted countless pioneer access to the field of Internet community. TianYa, MOP etc. represent for the first generation of Chinese Internet community and has a huge user scale, but its “information-centric” content organization, monotonous function of the design greatly limits its further growth and customer momentum of continued active using. The emergence of SNS, making the “user-centric” to realize on the Internet, and it gives users the information display, social and other new customer experience. This greatly exceeded the BBS, Instant messenger, blog and other traditional approaches of Internet communication, and it also brings about a new profit space.
Internet community is unstoppable!
According to the statistical report issued by CNNIC (China Internet Network Information Center) by the end of Jue 2008 shows that 38.8% in the 253 million Internet users visit the BBS, nearly half of Internet users have personal blog, personal space, their number is already exceeded 100 million. Internet community is not only limited to the access to information, but also become a channel for emotional sustenance. Since the beginning of 2005, various SNS quietly rising, surging within a few short years, the Internet community has ranked as one of the top 10 Chinese Internet applications, and the futher development is unstoppable!
With the foreign Facebook, Cyworld, MySpace, tec. the success of the next generation of Internet communities, there is also emergence of a large number of imitators: QQ space, XiaoNei, KaiXin and so on. The so-called “lesson, a guide for the future”, there is still a long distance between the “copy” and the successful, domestic Sina defeated Yahoo, TaoBao defeated eBay has been repetedly proved that in the Internet field, just “imitation “ is will not work of.
Therefore, how in the Chinese culture and social environment to create a road for the Internet community with Chinese characteristics is becoming one of the hottest topics. In this report, 3-info as the user’s needs as the starting point, classificated the domestic and foreign successful Internet communities according to the relation building pattern, and deeply analysis respectively from the site loation, functional design, profit pattern, operation pattern and so on with China Internet environment, use the PEST analysis approach analyzed the Chinese Internet community market, finally summed up Chinese Internet community for development. Based on the the exclusive features and characteristics of the behavior of the target customers, from the user’s needs, a community website to discuss how the various core functions be designed, what the operation pattern should be taken by the website, and finally listed a viable profit patterns.
Research Framework：
Our research philosophy is: “consulting-oriented research”—mode of consulting project based “systematic thinking” and “localizaiton operation”. We have an in-depth study and discussion, perfectly combine the research results with the actual operation, and achieve “a high degree” and “meaningful” result. In this research report, we make the user need as the basic start point, evaluate and analysis the product and service and the competition with the traditional Internet applications and others Internet communities of the various domestic and foreign websites. Support by cases and PEST Analysis of the Chinese Internet environment, and finally work out the road that suit for Chinese Internet community development.
Research on several key aspects:
The development of internet communities
Case studies of several leading Internet communities in domestic and international
PEST Analysis of Chinese Internet environment
Based on these basic researches, clear:
Development prospects of the Internet community
Suitable Positioning for Chinese Internet community
Suitable Function Design for Chinese Internet community
Suitable Profit Patterns for Chinese Internet community
Suitable Operation Patternes for Chinese Internet community
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