Analysis on Market Trend and Development Prospect of China’s Chocolate Industry in 2009-2012
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Table of Contents
Chapter 1 Chocolate Survey
Section 1 Related Concept for Chocolate
I. Definition for Chocolate
II. Pharmaceutical Knowledge for Chocolate
Section 2 Classification of Chocolate
I. Classification According to Its Component
II. Classification according to Its Additives
Section 3 Technology of Chocolate
I. Basic Production Process
II. Key controlling notes
III. Safety Problem of Quality
Section 4 Preparation and Tempering of Chocolate
I Cutting Chocolate
II. Melting Chocolate
III. Tempering Chocolate
Section 5 Culture of chocolate
I. Culture of Chocolate
II. History of Chocolate
Chapter 2 Development Analysis for World Chocolate Industry in 2008
Section 1 The Overview of World Chocolate Development in 2008
I. Consequence Analysis on Mars Purchasing Wrigley
II. Candy Chocolate Development Status of Retail Business Own Brands at Abroad
III. The Characteristics of International Candy Chocolate Development
Section 2 Market Analysis of World Chocolate Industry
I. The Overview of World Candy Chocolate Market
II. Chinese Chocolate Quality Improvement and How to Be in Line with International Practice
Chapter 3 Operation Analysis for Chocolate Industry in Main Countries in World in 2008……………………………………………………………………………………
Section 1 USA
I. The Overview on Candy Chocolate Market in USA
II. Bright Prospects for Weight-Loss Candy Sales Market
III. Health is Favored in US’s Chocolate Market
IV. Organic Chocolate Market is Popular
Section 2 Britain
I. Introduction of British Candy & Chocolate Market
II. Continuous Development of New Brands and Rapid Development in British Candy Industry
III. Increase of Market Demands of Refining Chocolate
Section 3 Other Countries
I. Present Conditions of French Candy & Chocolate Market
II. Analysis on Japan’s Chocolate Market
III. Germany
IV. Australia
Chapter 4 Thorough Analysis on Market Operations of Key Foreign Companies in 2008.
Section 1 Wm.Wrigley Jr.Company
I. Profiles
II. Key Candy Business Developed by Wrigley
III. The Road to Success of Wrigley
Section 2 Mars
I. Profiles
II. Principles of “Mars Triangle”
III. Program Management of New Business
Section 3 Nestle Group
I. Profile
II. Development History of Nestle Brand
III. Development Strategy of Nestle
IV. Brief Introduction of Modules Marketing of Nestle
Section 4 Weijue Candy & Foods Co., Ltd.
I. Profile
II. Road to Success of Weijue Candy & Foods in China
III. Thoughts Brought by the Success of UHA
Section 5 Cadbury Schweppes
I. Profile
II. Development History of Cadbury Schweppes
III. Cadbury Schweppes will Split and Improve the Chocolate Strategy
Section 6 Ferrero Rocher
I. Profile
II. Analysis on Marketing Strategy of Ferrero Rocher
III. Few Innovation of Candy Tycoon, Ferrero Rocher
Chapter 5 Analysis on the Operational Environment of Chinese Chocolate Industry in 2008………………………………………………………………………………
Section 1 Analysis on Chinese Macroeconomic Environment in 2008
I. Review of the Development of Chinese Macroeconomic Environment
II. Analysis on Macro-Economic Operation in 2008
III. China’s Macro-Economy in 2008, from “Hot” to “Stable”
IV. Influences of Earthquake to Chinese Macro-Economy in 2008
V. Risk Analysis on Macro-Economic Operation in 2008
Section 2 Analysis on Standard and Regulations of China’s Chocolate Industry in 2008
I. Hygiene Standards of Chocolate
II. Details for the Examination of Production Licenses of Chocolate and Chocolate Products
III. China’s Trade Industrial Standards of Chocolate and Chocolate Products with Cocoa Butter Alternatives
Section 3 Analysis on Social Environment of China’s Chocolate Industry in 2008
Chapter 6 Analysis on Development Situations of China’s Chocolate Industry in 2008 ………………………………………………………………………………………
Section 1 Analysis on Import and Export of China’s Chocolate in 2008
I. Analysis on Import of China’s Chocolate
II. Analysis on Export of China’s Chocolate
Graph 16 Analysis on Export Volume and Amount of Chocolate and Other Cocoa Food of China in 2006-2007
Section 2 Analysis on China’s Chocolate Market
I. Analysis on Characteristics of China’s Chocolate Market
II. Structural Analysis on China’s Chocolate Market
III. Chocolate Accounts for Half of Sweets Market
IV. Entry Conditions of International Chocolate Manufacturers in 2008
V. Quality Spot Sampling Conditions of Chocolate Products in 2008
VI. China’s Chocolate Market in 2008 is badly in Need of Reconstruction
VII. Analysis on the Existing Problems of China’s Chocolate Industrial Market
Section 3 New Products’ Development of China’s Chocolate and Chocolate Products in 2008
I. Innovation Conditions of Chocolate Ingredients
II. Chocolate Coating of Puffed Foods
III. Development of Chocolate’s Production Technology
Chapter 7 Analysis on the Monitoring of Economic Operation of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
Section 1 Production and Sales Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Finished Products of China’s Candy, Chocolate and Confect Manufacturing
II. Gross Industrial Output Value (Current Price) of China’s Candy, Chocolate and Confect Manufacturing
III. Sales Income of China’s Candy, Chocolate and Confect Manufacturing
Section 2 Cost & Expense Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Sales Costs of China’s Candy, Chocolate and Confect Manufacturing
II. Sales Expenses of China’s Candy, Chocolate and Confect Manufacturing
III. Management Expenses of China’s Candy, Chocolate and Confect Manufacturing
IV. Financial Expenses of China’s Candy, Chocolate and Confect Manufacturing
Section 3 Debt to Assets Ratio Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Total Assets of China’s Candy, Chocolate and Confect Manufacturing
II. Total Debts of China’s Candy, Chocolate and Confect Manufacturing
III. Debt to Assets Ratio of China’s Candy, Chocolate and Confect Manufacturing
IV. Maintenance and Increment Ratios of China’s Candy, Chocolate and Confect Manufacturing
Section 4 Industrial Scale Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Number of China’s Candy, Chocolate and Confect Manufacturing Enterprises
II. Average Amount of Whole Employees of China’s Candy, Chocolate and Confect Manufacturing
Section 5 Industrial Efficiency of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Total Profits of China’s Candy, Chocolate and Confect Manufacturing
II. Ratio of Per-tax Profits to Gross Output Value of China’s Candy, Chocolate and Confect Manufacturing
III. Ratio of Profit to Cost of China’s Candy, Chocolate and Confect Manufacturing
IV. Ratio of Profit to Capital of China’s Candy, Chocolate and Confect Manufacturing
V. Capital Occupation Rate for Finished Products of China’s Candy, Chocolate and Confect Manufacturing
Section 6 Deficit Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Number of Deficit Units of China’s Candy, Chocolate and Confect Manufacturing
II. Total Deficits of Enterprises of China’s Candy, Chocolate and Confect Manufacturing
Section 7 Major Economic Indexes of Enterprises with Different Scales of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Major Economic Indexes of Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing
II. Major Economic Indexes of Medium-Sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing
III. Major Economic Indexes of Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing
Section 8 Major Economic Indexes of Enterprises with Different Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
I. Major Economic Indexes of State-Owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing
II. Major Economic Indexes of Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing
III. Major Economic Indexes of Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing
IV. Major Economic Indexes of Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing
V. Major Economic Indexes of Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing
VI. Major Economic Indexes of Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing
VII. Major Economic Indexes of Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing
Section 9 Major Economic Indexes of Top Ten Enterprises in Sales Income of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008
Chapter 8 Analysis on Brand Development of China’s Chocolate Market
Section 1 Analysis on Brands of China’s Chocolate Industry
I. Introduction of Chocolate Brands
II. Origins of Chocolate Brands
III. Problems on China’s Chocolate Brands
IV. The Molding Road of China’s Chocolate Brands
Section 2 China’s Chocolate Brands will Involve Market Competition in 2008
I. Introduction of China’s Chocolate Brands
II. Analysis on the Way-out of China’s Chocolate
III. Positioning of China’s Chocolate Brands
IV. Molding of China’s Chocolate Brands
Chapter 9: Analysis on Market Consumer Investigation of China’s Chocolate Industry in 2008…………………………………………………………………
Section 1: Analysis on Consumption Demands of China’s Chocolate Market
I. Investigation on Consumption and Eating Frequency of Chocolate Consumers
II. Investigation on Consumer’s Purchase Frequency
III. Analysis on the Brands Most Frequently Eaten by Consumers
IV. Ranking of Ideal Brands of Consumers
V. Analysis on Factors Considered by Consumers on Purchasing Commodities
Section 2: Analysis on Consumers’ Behaviors of Chocolate Markets of China’s Major Cities in 2008
I. Analysis on Consumers’ Behaviors of Beijing
II. Analysis on Consumers’ Behaviors of Shanghai
III. Analysis on Consumers’ Behaviors of Guangzhou
IV. Analysis on Consumers’ Behaviors of Shenzhen
V. Analysis on Consumers’ Behaviors of Chengdu 1
Chapter 10: Analysis on Market Competition Situation of China’s Chocolate Industry in 2008…………………………………………………………………………………………
Section 1: Structural Analysis on China’s Chocolate Market
I. Inrush of International Famous Brands Brings Forth Severe Market Competition to China’s Chocolate Market
II. Intensifying Competition between China’s Chocolate Enterprises
III. Lay Stress to Subdivision of China’s Chocolate Market
Section 2: Development Trends of China’s Chocolate Manufacturers in 2008
I. Analysis on Conditions of Production Means
II. Analysis on Conditions of Technological Development
III. Analysis on Conditions of Operation Development
Section 3: Analysis on Advantages and Disadvantages of International Chocolate Enterprises in 2008
Section 4: Analysis on Advantages and Disadvantages of China’s Local Chocolate Enterprises in 2008
I. Major Advantages
II. Major Disadvantages
III. Summary of Domestic Chocolate Market
Chapter 11: Comparative Analysis on the Competitiveness of Typical Enterprises of China’s Chocolate Industry in 2008
Section 1: Dongguan Hsufuchi Foods Co., Ltd.
I. Enterprise Profile
II. Analysis on Operation of Enterprise in 2008
III. Analysis on Enterprise Competitive Advantages in 2008
IV. Analysis on Enterprise Future Development Goals
Section 2 Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. 162
I. Enterprise Profile
II. Analysis on Operation of Enterprise in 2008
III. Analysis on Enterprise Competitive Advantages in 2008
IV. Analysis on Enterprise Future Development Goals
Section 3 Fujian Yake Foods Co., Ltd.
I. Enterprise Profile
II. Analysis on Operation of Enterprise in 2008
III. Analysis on Enterprise Competitive Advantages in 2008
IV. Analysis on Enterprise Future Development Goals
Section 4 COFCO Le Conte Foods (Shenzhen) Co., Ltd.
I. Enterprise Profile
II. Analysis on Operation of Enterprise in 2008
III. Analysis on Enterprise Competitive Advantages in 2008
IV. Analysis on Enterprise Future Development Goals
Section 5 Guangdong Strong Group Co., Ltd.
I. Enterprise Profile
II. Analysis on Operation of Enterprise in 2008
III. Analysis on Enterprise Competitive Advantages in 2008
IV. Analysis on Enterprise Future Development Goals
Section 6 Golden Monkey Group Co., Ltd.
I. Enterprise Profile
II. Analysis on Operation of Enterprise in 2008
III. Analysis on Enterprise Competitive Advantages in 2008
IV. Analysis on Future Development Target of Enterprise
Chapter 12 Dynamic Analysis on China Candy Market Operations in 2008
Section 1 Development of China Candy Industry in 2008
I. Development of China Candy Industry
II. Sales Ratio among Various Distribution Channels
III. Sales Ratio of Various Products in the Market
IV. Development of Candy Segment Market
Section 2 Analysis on Candy Yield of Provinces, Cities and the Whole Country from 2007 to 2008
I. Analysis on Candy Yield of Provinces, Cities and the Whole Country in 2007
II. Analysis on Candy Yield of Provinces, Cities and the Whole Country in 2008
Section 3 Analysis on the Development of China’s Candy Market in 2008
I. Analysis on Sales of the Candy Industry in China
II. Analysis on Candy Market in China
III. Healthy and Rapid Development of Candy Industry in 2008
IV. Analysis on Development Strategies of the Domestic Candy Enterprises in 2008
Section 4 Development Trend of China’s Candy Industry from 2009 to 2012
I. Foods Association of China promoting Candy Industry’s Brand Strategy
II. Analysis on developing Trend of China’s Candy Industry
III. Market Requirement in front of Future Candy Industry
Chapter 13 Analysis on Operation Trend of China’s Chocolate Package Industry in 2008……………………………………………………………………………………………
Section 1 Functions of Package to Chocolate in China in 2008
I. Quality Guaranteeing
II. Protection
III. Stimulate Consumption
Section 2 Status of China’s Chocolate Package in 2008
I. Development Status
II. Existing Gap
III. Solutions
Section 3 Development Trend of China’s Chocolate Package in 2009-2012
I. Analysis on Chocolate’s Package Market
II. Development Trend of Standard Product Packager
III. Development Trend of Non-standard Product Packagers 2
IV. Analysis on package design trend
Chapter 14 Prediction and Analysis on Development Trend of China’s Chocolate Industry during 2009-2012
Section 1 Analysis on Development Trend of China Chocolate Market during 2009-2012
I. Development Trend of China’s Chocolate Market
II. Development Trend of Mars in China Market after Takeover of Wrigley
III. Prediction on Chocolate Market Growth in China in Future 10 Years
Section 2 Analysis on Development Trend of Chocolate Products in China during 2009-2012
I. Market Overview
II. Development Characteristics
III. Development of Injection Molded Chocolate Products
Section 3 Analysis on Market Profit of China’s Chocolate Industry during 2009-2012
Chapter 15 Analysis on Operation Strategies of China Chocolate Enterprises during 2009-2012……………………………………………………………………………………
Section 1 Operation Strategies of Chocolate Stores in China during 2009-2012
I. Plan of Opening Business
II. Operation Strategies
III. Return of Investment
Section 2 Strategies for Exploration of China’s Chocolate Market during 2009-2012
I. Market Status
II. Major Consumers
III. Suggested Strategies
IV. Scope of Objects
V. Cultural Marketing Strategies
Chapter 16 Analysis on Investment Opportunity and Risk of China’s Cholocate Industry from 2009 to 2012
Section 1 Analysis on Investment Environment of China’s Chocolate Industry from 2009 to 20
Section 2 Analysis on Investment Opportunity of China’s Chocolate Industry from 2009 to 2012
Section 3 Analysis on Investment Risk of China’s Chocolate Industry from 2009 to 2012
I. Risks of Market Competition
II. Business Risks
III. Risks of Policies:
IV. Risks of Entry and Exit
Section 4 Advices of Experts of Huajing Viewpoint
Graph List
Graph 1 Critical Temperature for Tempering Chocolate
Graph 2 Market Share of Main Chocolate and Common Candy (Excluding Gum) Manufacturers
Graph 3 China’s Total GDP and Its Growing Status in the First Three Quarters from 2003 to 2008
Graph 4 Table of Physical and Chemical Index of Chocolate
Graph 5 Table of Bacteria Index
Graph 6 Change of Gross Retail Sales of Social Consumables from 2003 to the First Half Year of 2008
Graph 7 Price Movement of Consumer Price of the First Three Quarters of 2008 Compared with 2007 (Unit: %)
Graph 8 Increase Trend of China’s Countryside Net Income from 2003 to the First Half Year of 2008
Graph 9 Increase Trend of China’s Urban Resident Disposable Income from 2003 to the First Half Year of 2008
Graph 10 Increase Trend of China’s GDP Per Capita during 2003-2007
Graph 11 Analysis on Import Volume and Amount of Chocolate and Other Cocoa Food of China during 2006-2007
Graph 12 Comparative Analysis on Import Volume of Chocolate and Other Cocoa Food of China during 2006-2007
Graph 13 Comparative Analysis on Import Amount of Chocolate and Other Cocoa Food of China during 2006-2007
Graph 14 Import Volume and Amount of Chocolate Related Products of China during 2006-2007
Graph 15 Comparison of Import Volumes of Chocolate Related Products of China during 2006-2007
Graph 16 Analysis on Export Volume and Amount of Chocolate and Other Cocoa Food of China in 2006-2007
Graph 17 Comparative Analysis on Export Volume of Chocolate and Other Cocoa Food of China during 2006-2007
Graph 18 Comparative Analysis on Export Amount of Chocolate and Other Cocoa Food of China during 2006-2007
Graph 19 Export Volume and Amounts of Chocolate Related Products of China during 2006-2007
Graph 20 Comparison of Export Amounts of Chocolate Related Products of China in 2006-2007
Graph 21 Chocolate Products with Good Quality and Monitored and Examined by Related National Department and Enterprises thereof
Graph 22 Change and Growth Trend of the Amount of Finished Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 23 Change and Growth Trend of the Gross Industrial Output Value of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 24 Change and Growth Trend of the Sales Income of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 25 Change and Growth Trend of the Sales Cost of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 26 Change and Growth Trend of the Sales Expense of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 27 Change and Growth Trend of the Management Expense of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 28 Change and Growth Trend of the Financial Expense of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 29 Change and Growth Trend of the Assets of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 30 Change and Growth Trend of the Debts of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 31 Change Trend of the Debt to Assets Ratio of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 32 Change and Growth Trend of the Capital Maintenance and Increment Ratio of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008
Graph 33 The Change of the Number of China’s Candy, Chocolate and Confect Manufacturing Enterprises during 2006—August of 2008
Graph 34 The Change of the Average Amount of Whole Employees of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 35 The Change of Total Profits of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008 (Unit: 1,000 yuan)
Graph 36 The Change Trend of Ratio of Per-tax Profits to Gross Output Value of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 37 The Change Trend of the Ratio of Profit to Cost of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 38 The Change Trend of the Ratio of Profit to Capital of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 39 The Change Trend of the Capital Occupation Rate for Finished Products of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 40 The Change of the Number of Deficit Units of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 41 The Change and Trend of the Total Deficits of Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 42 The Chang of the Sales Profit Rate of the Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 43 The Change of the Rate of Return on Total Assets of the Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 44 Change of the Situation of the Assets and Liabilities of the Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 45 The Chang of the Sales Profit Rate of the Medium-sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 46 The Change of the Rate of Return on Total Assets of the Medium-sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 47 The Change of the Situation of the Assets and Liabilities of the Medium-sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 48 The Chang of the Sales Profit Rate of the Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 49 The Change of the Rate of Return on Total Assets of the Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 50 The Change of the Situation of the Assets and Liabilities of the Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 51 The Chang of the Sales Profit Rate of the State-Owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 52 The Change of the Rate of Return on Total Assets of the State-Owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 53 The Change of the Situation of the Assets and Liabilities of the State-owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 54 The Chang of the Sales Profit Rate of the Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 55 The Change of the Rate of Return on Total Assets of the Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 56 The Change of the Situation of the Assets and Liabilities of the Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 57 The Chang of the Sales Profit Rate of the Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 58 The Change of the Rate of Return on Total Assets of the Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 59 The Change of the Situation of the Assets and Liabilities of the Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 60 The Chang of the Sales Profit Rate of the Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 61 The Change of the Rate of Return on Total Assets of the Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 62 The Change of the Situation of the Assets and Liabilities of the Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 63 The Chang of the Sales Profit Rate of the Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 64 The Change of the Rate of Return on Total Assets of the Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006-August of 2008
Graph 65 The Change of the Situation of the Assets and Liabilities of the Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 66 The Chang of the Sales Profit Rate of the Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 67 The Change of the Rate of Return on Total Assets of the Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 68 The Change of the Situation of the Assets and Liabilities of the Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 69 The Chang of the Sales Profit Rate of the Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 70 The Change of the Rate of Return on Total Assets of the Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 71 The Change of the Situation of the Assets and Liabilities of the Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008
Graph 72 The Schedule of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007 (Unit: thousand yuan)
Graph 73 The Change of the Sales Profit Rate of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007
Graph 74 The Chang of the Rate of Return on Total Assets of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007
Graph 75 The Change of the Debt to Assets Ratio of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007
Graph 76 Analysis on Eating Frequency of Consumers in China’s Chocolate Market in 2008……………………………………………………………………………………
Graph 77 Analysis on Purchase Frequency of Consumers in China’s Chocolate Market in 2008
Graph 78 Analysis on the Brands Most Frequently Eaten by Consumers in China’s Chocolate Market in 2008
Graph 79 Analysis on the Most Ideals Brands of Consumers in the China’s Chocolate Market in 2008
Graph 80 Analysis on the Factors Considered by Consumers on Purchasing Commodities in China’s Chocolate Market in 2008
Graph 81 The Situation of Consumers’ Preferred Brands of Chocolate in Beijing
Graph 82 The Situation of Consumers’ Preferred Domestic and Foreign Brands of Chocolate in Beijing
Graph 83 The Situation of Chocolate Consumers’ Acquaintance with High-End Chocolate in Beijing
Graph 84 The Situation of Consumers’ Acquaintance with the Drawback of Low-End Chocolate in Beijing
Graph 85 Situation of Consumers’ Purchase for Chocolate at 3 Yuan in Beijing
Graph 86 The Situation of Increasing Consumption for Chocolate at 3 Yuan by Consumers in Beijing
Graph 87 The Composing Situation of Chocolate Consumers in Shanghai
Graph 88 The Gender Composing Situation of Chocolate Consumers in Shanghai
Graph 89 Chocolate Varieties Favored by Chocolate Consumers in Shanghai
Graph 90 Situation of Preferred Brands of Chocolate Consumers in Shanghai
Graph 91 Analysis on The Channels for Chocolate Consumers in Shanghai to Know Brands
Graph 92 Analysis on The Standards for Chocolate Consumers to Purchase Chocolate in Shanghai
Graph 93 Analysis on the Factors Stressed by Chocolate Consumers in Shanghai When Purchasing Chocolate
Graph 94 Analysis on Brands Purchased Mostly by Chocolate Consumers in Guangzhou
Graph 95 The Consumption Features of Chocolate Consumers in Guangzhou
Graph 96 Analysis on Chocolate Consumers’ Comprehension on Chocolate in Guangzhou
Graph 97 The Situation of Chocolate Consumers’ Income in Guangzhou
Graph 98 The Situation of Chocolate Consumers’ Job Occupations in Guangzhou
Graph 99 The Age Composing Situation of Chocolate Consumers in Guangzhou
Graph 100 Analytic Graph of Purchase Habits of Consumers of Different Genders in Shenzhen
Graph 101 Comparative Analysis Graph of Purchasing Habits of Consumers of Different Genders in Shenzhen
Graph 102 Concern for Media by Consumers in Beijing, Shanghai and Shenzhen
Graph 103 Comparative Analysis on Concern for Media by Consumers in Beijing, Shanghai and Shenzhen
Graph 104 Analysis on Preference Degree on Chocolate Brands by Consumers in Shenzhen
Graph 105 Analysis on Preference Degree of Domestic and Foreign Chocolate Brands by Consumers in Shenzhen
Graph 106 Gender Composing Situation of Consumers in Shenzhen
Graph 107 Analysis on the Factors Considered by Consumers in Shenzhen When Purchasing Chocolate
Graph 108 Analysis on Gender Composing Situation of Chocolate Consumers in Chengdu
Graph 109 Analysis on Job Occupations Composing Situation of Chocolate Consumers in Chengdu
Graph 110 The Situation of the Acquaintance of Chocolate Consumers in Chengdu with Chocolate
Graph 111 Analysis on Income Composing Situation of Chocolate Consumers in Chengdu
Graph 112 Analysis on Channels for Knowing Brands by Chocolate Consumers in Chengdu
Graph 113 Analysis on Purchasing Factors of Chocolate Consumers in Chengdu
Graph 114 Analysis on Chocolate Consumers’ Purchase of Brands in Chengdu
Graph 115 Quantity Table of Candy and Chocolate Manufacturing Enterprises of Varied Provinces and Cities of China in 2007
Graph 116 Total Profit Growth Sequence Graph of China’s Candy and Chocolate Manufacture from 2003 to 2007
Graph 117 Marketing Profit Rate Sequence Graph of China’s Candy and Chocolate Manufacture from 2003 to 2007
Graph 118 Sales Revenue of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007
Graph 119 Profit Index of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007
Graph 120 Profitability of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007
Graph 121 Capital Operating Index of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007
Graph 122 Analysis on Asset Liability Capacity Index of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007
Graph 123 Costs & Expenses Pattern of Dongguan Hsufuchi Foods Co., Ltd. in 2006-2007
Graph 124 Sales Revenue of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007
Graph 125 Profit Index of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007
Graph 126 Profitability of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007
Graph 127 Assets Operating Index of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007
Graph 128 Analysis on Asset Liability Capacity Index of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007
Graph 129 Costs & Expenses Pattern of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007
Graph 130 Sales Revenue of Fujian Yake Foods Co., Ltd. from 2006 to 2007
Graph 131 Profit Index of Fujian Yake Foods Co., Ltd. from 2006 to 2007
Graph 132 Profitability of Fujian Yake Foods Co., Ltd. from 2006 to 2007
Graph 133 Assets Operating Index of Fujian Yake Foods Co., Ltd. from 2006 to 2007
Graph 134 Analysis on Asset Liability Capacity Index of Fujian Yake Foods Co., Ltd from 2006 to 2007
Graph 135 Costs & Expenses Pattern of Fujian Yake Foods Co., Ltd. from 2006 to 2007
Graph 136 Sales Revenue of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007
Graph 137 Profit Index of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007 174
Graph 138 Profitability of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007
Graph 139 Assets Operating Index of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007
Graph 140 Analysis on Asset Liability Capacity Index of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007
Graph 141 Costs & Expenses Pattern of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007
Graph 142 Sales Revenue of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007
Graph 143 Profit Index of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007
Graph 144 Profitability of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007
Graph 145 Assets Operating Index of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007
Graph 146 Analysis on Asset Liability Capacity Index of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007
Graph 147 Costs & Expenses Pattern of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007
Graph 148 Sales Revenue of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007
Graph 149 Profit Index of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007
Graph 150 Profitability of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007
Graph 151 Assets Operating Index of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007
Graph 152 Analysis on Asset Liability Capacity Index of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007
Graph 153 Cost & Expense Pattern of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007
Graph 154 Candy Yield of Provinces and Cities in China in 2007 Unit: Ton
Graph 155 The Yield Proportion of Major Provinces and Cities in the Total Candy Yield in China from January to November in 2007
Graph 156 Candy Yield of Provinces and Cities in China in 2008 Unit: Ton
Graph 157 The Yield Proportion of Major Provinces and Cities in the Total Candy Yield in China from January to August in 2008
Graph 158 Change of the Sales Income of the Candy and Chocolate Industry in China from 2005 to August in 2008
Graph 159 Change of the Sales Cost of the Candy and Chocolate Industry in China from 2005 to August in 2008
Graph 160 Change of the Profitability of the Candy and Chocolate Industry in China from 2006 to August in 2008
Graph 161 Market Shares of Different Product Varieties for Enterprises on the Candy Market
Graph 162 Segment Market of Candy Industry in China
Graph 164 Table of Adjustment of Interest Ratios of China’s RMB on Nov. 27, 2008
Graph 165 。。。。。。。。。。。。。。。。。。。。。。
报告简介
Presently, the industrial competition degree of China’s chocolate market is low, and the competing products are comparatively less and accordingly it has a great development potential. The top 20 heavyweight chocolate enterprises in the world have all entered into China, and the variety of imported chocolate brands of chocolates made by joint ventures reaches more than 70; the continuously entering of imported chocolate brands accelerates the ineternationized competition and evolution progress of China’s chocolate market. The importing quantity of China’s chocolate foods from 2006 to 2007 showed a rising trend; the importing quantity of chocolate in China in 2006 was 15,547,134 kg, while that in 2007 was 17,432,027 kg, being increased by 12.12% year on year. On the other hand, China’s exporting quantity was also increasing every year, the exporting quantity of China’s chocolate in 2006 was 18,659,013 kg, while that in 2007 was 21,348,669 kg, which was increased by 14.41% than 2006.
The competing chocolate enterprises in China have been differentiated into three camps: the first camp is the foreign-funded brands represented by Dove, Cadbury Schweppes, Hersheys, Ferrero Rocher, etc., which occupy the overwhelming portion of top grade chocolate market; the second camp is the joint venture brands represented by Le-Conte and Caesarwave, which dominate the middle grade chocolate market; the third camp is the domestic brands of China represented by Shanghai Shenfeng and Golden Monkey Group, which take over the major portions of low grade chocolate market. The sales trends of imported brands and joint venture brands show a powerful momentum of growth, while the domestic brands have a poor performance: whether in the brand promotion and advertisement of high end market or the product launch, market relationship or sales promotions of low end market, and whether in the market share or product popularity, the imported and joint venture brands all occupy the prominent positions. Regarding domestic brands, except that Le-Conte cholocate ranks in the top three, and Shenfeng and Caesarwave cut a figure, all other brands perfom poorly. The current annual consumption amount of chocolate in China is about RMB3 billion, with an average consumption of 40-70g per capita; the total market of about USD 350 million seems large, but in fact it possesses only 0.5% of the world market. The annual chocolate consumption per capita in Europe is more than 7kg, and that in South Korea and Japan is about 2kg, and it is estimated that the future chocolate market in China will witness an annual growth rate of 10-15%. So China’s chocolate market has a great development potential.
The Report describes in detail the operational environment of China Chocolate industry, studies and projects in particular the development of its downstream industries and short-term and long-term trends of their demand for the Chocolate. Aiming at the opportunities and the threats which the chocolate industry faces currently, we raise our advice on the investment and the strategies for the development of the Chocolate industry. The Report helps the chocolate enterprises seize accurately the development trends of the industry and formulate correctly the competition strategies and investment policies for enterprises by virtue of exact contents, full and accurate data and intuitionistic figures. Our data substantially come from authorities and special research institutions involved in the industry such as National Bureau of Statistics of China, State Information Center, China Customs, China Chocolate Industry Association and field research of our Center. The Report has integrated data resources from many authority institutions and expert resources, extracts accurate and appropriate information with actual value, researches and analyzes from multiple angles, from macroscopic view to microcosmic view, from theoretically to practically, combining the circumstance which the industry is in to strive to ensure that the conclusions and viewpoints of the Report are unified in respect of perspectiveness, practicability and feasibility. The Report is elaborately made by the panel of experts after the market survey and data collection carried out by our Center. It is one of the important decision-making bases for the enterprises of the industry, relevant investment companies and government sectors to grasp accurately the development trend of the industry, understand thoroughly the competition pattern of the industry, to elude successfully the risks of operation and investment and to work out exact competition and investment strategies, with significant referential value.
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