Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Mobile TV Industry in 2006
　　(I) Present Situation and Characteristics
　　(II) Major Countries and Regions
II. Overview of China's Mobile TV Industry in 2006
　　(I) Technology Solutions and Terminals for Implementing Mobile TV
　　　　1. Independent Cellular Mobile Communications Networks and Streaming Media (FM) Mobile TV
　　　　2. Digital Multimedia Broadcasting and DMB Mobile TV
　　　　3. Digital Video Broadcasting (handheld) and DVB-H Mobile TV
　　　　4. Integrated Service Digital Broadcasting (ground) and ISDB-T Mobile TV
　　　　5. Media FLO and Media FLO Mobile TV
　　　　6. CMMB Technology and CCMB Mobile TV
　　　　7. Comparison of Several Technology Solutions and Terminals
　　(II) Present Situation and Characteristics
　　(III) Streaming Media Mobile TV
　　　　1. Number & Growth of Streaming Media Mobile TV Subscribers
　　　　2. Number & Growth of Streaming Media Mobile TV
　　　　3. Competition Situation in the Streaming Media Mobile TV Market
　　(IV) DAB/DMB Mobile TV
　　(V) DVB-H Mobile TV
　　(VI) Comparison of Key Mobile TV Technologies in the China Market
III. Analysis of the Industry Chain of China's Mobile TV Industry in 2006
　　(I) Analysis of the Composition of Industry Chain
　　(II) Providers of Upstream Core Technologies
　　　　1. Mobile TV Standard R&D Institutions
　　　　2. Streaming Media Software R&D Vendors
　　(III) Terminal Vendors
　　　　1. Nokia
　　　　2. Samsung
　　　　3. Lenovo
　　(IV) Mobile TV Operators
　　　　1. Mobile Operators
　　　　2. Radio and TV Operators
　　　　3. Content Production and Integrators
　　(V) Regulatory Departments
　　　　1. State Administration of Radio, Film and Television
　　　　2. Ministry of Information Industry
　　　　3. State Development and Reform Commission (SDRC)
　　　　4. Ministry of Culture
　　　　5. General Administration of Press and Publication
　　(VI) Consumers
IV. Competition Situation in China's Mobile TV Industry in 2006
　　(I) Overall Competition Situation
　　(II) Analysis of Leading Vendors' Competition Strategies
V. Development Trend of China's Mobile TV Industry, 2007-2011
　　(I) Development Trend of the Industry
　　　　1. Trend of Product Technology
　　　　2. Trend of Competition
　　　　3. Evolution of the Industry
　　(II) Forecast of the Development of the Industry
　　　　1. Forecast of Industry Size
　　　　2. Forecast of Industry Structure
VI. Analysis of the Growth of China's Mobile TV Industry, 2007-2011
　　(I) Factors Affecting the Growth of the Industry
　　(II) Analysis of the Growth of the Industry
VII. Recommendations from Our.
　　(I) For Regulators
　　(II) For Terminal Vendors
　　(III) For Telecom Operators
　　(IV) For Radio & TV Operators


List of Tables
　　Comparison of Several Technology Solutions for Mobile TV
　　Development Course of China's Ground Mobile DTV
　　Size & Growth of Streaming Media Mobile Subscribers in China in 2006
　　Development Course of China Mobile' Streaming Media Mobile TV Service
　　Development Course of China Unicom's Streaming Media Mobile TV Service
　　
　　Size & Growth of Sales Volume of Streaming Media Mobile Phones in China in 2006
　　
　　Comparison of Consumers' Habit of Using Mobile Phone & TV
　　Comparison of Various Kinds of Mobile TV or Related Charging Models in 2006
　　...

List of Figures
　　Diagram of Implementation of DMB-S
　　Diagram of Eco-System of the Mobile TV Industry
　　Survey on Consumers' Willingness to Use Mobile TV
　　Transmission Process of Broadcast Mobile TV
　　Operation Model of Mobile TV on Demand
　　Forecast of the Number of Mobile TV Subscribers in China, 2007-2011
　　Forecast of the Size of China's Mobile TV Service Market, 2007-2011
　　Forecast of the Size of China's Mobile TV Terminal Industry, 2007-2011
　　Forecast of the Structure of Sales Volume of Mobile TV in China, 2007-2011