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3G Handset Trends in South Korea

完成日期:2007年08月
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Some Sections
Report's Content
Table of Contents
  Executive Summary
  Introduction
  South Korean Mobile Service and Handset Market
    Mobile Services
    Mobile Handsets
    Smartphones in South Korea
    Full Web Browsing on Mobile
    A Design Focus: LG Puts Mobile TV on Prada Phone in South Korea
  SK Telecom
    The WCDMA Strategy
    SK Telecom Wireless Internet Business Development
    Business Status and Service Offering
    SK Telecom Mobile Services and Charges
    SK Telecom Current Phones Portfolio
  Korea Telecom Freetel
    The WCDMA Strategy
    KTF Wireless Internet Business Development
    Business Status and Service Offering
    KTF Current Phones Portfolio
  LG Telecom
    LG Telecom 3G Strategy
    Business Status
    LG Telecom Current Phones Portfolio
  Mobile TV
  Telematics and Location-Based Services
    WiBro and WiBro Phones
    WiBro Service Plans & Prices
  WiBro Phones
  Methodology
  Related In-Stat Reports

List of Tables
  Table 1. South Korea Mobile Services Latest Status
  Table 2. SK Telecom Latest Business Status
  Table 3. SK Telecom Selected Services and Charges
  Table 4. SK Telecom Mobile Phone Subsidy Plan
  Table 5. List of 214 Phone Models in Current SK Telecom Mobile Phone Portfolio
  Table 6. KTF Latest Business Status
  Table 7. List of 214 Phone Models in Current KTF Mobile Phone Portfolio
  Table 8. LG Telecom Latest Business Status
  Table 9. List of 109 Phone Models in Current LG Telecom Mobile Phone Portfolio
  Table 10. KT WiBro Revised Service Pricing Plans (US$)
  Table 11. KT Dual-mode WiBro Service Pricing Plans (US$)

List of Figures
  Figure 1. Features of 473 Phones Available in the South Korean Market, April 2007
  Figure 2. Subscribers (in Millions) and Market Share of Major South Korean Mobile Operators December 2006
  Figure 3. Mobile Handset Shipments in South Korea, 2004 to 2006 (in Millions)
  Figure 4. Unit Share for Major Handset Makers in South Korea, 2006 (in Millions)
  Figure 5. Studied Phone Models by Network Type
  Figure 6. The ASP of Phones by Network Type (US$)
  Figure 7. Price Trend of KTF Released Smartphones (US$)
  Figure 8. LG Prada Phone
  Figure 9. The Key HSDPA Applications from SK Telecom
  Figure 10. SK Telecom Phone Models by Manufacturer
  Figure 11. SK Telecom Phone Models by Network Type
  Figure 12. SK Telecom Phone Models by Screen Size
  Figure 13. SK Telecom Phone Models by Camera Resolution
  Figure 14. SK Telecom Phone Models with Various Functions
  Figure 15. KTF Telecom Phone Models by Manufacturer
  Figure 16. KTF Telecom Phone Models by Network Type
  Figure 17. KTF Telecom Phone Models by Screen Size
  Figure 18. KTF Telecom Phone Models by Camera Resolution
  Figure 19. KTF Telecom Phone Models with Various Functions
  Figure 20. LG Telecom Phone Models by Manufacturer
  Figure 21. LG Telecom Phone Models by Network Type
  Figure 22. LG Telecom Phone Models by Screen Size
  Figure 23. LG Telecom Phone Models by Camera Resolution
  Figure 24. LG Telecom Phone Models with Various Functions
  Figure 25. The Business Models of T-DMB Service
  Figure 26. S-DMB Phones and T-DMB Receivers
  Figure 27. The Systematic View of SK Telecom Telematics Service
  Figure 28. Car-Mounted and Phone-Compatible Telematics Service Terminals
  Figure 29. Telematics Service Users in South Korea, 2004–2007 (in Millions)
  Figure 30. Newly Released KT WiBro Terminals
  Figure 31. iRiver WiBro Capable W10 UMPC and G10 Portable Multimedia Player
  Figure 32. LG KC1 WiBro Capable Smartphone

Report's synopsis
  Abstract
  South Korea has one of the most advanced wireless services and device markets in the world. In South Korea, all three mobile operators—SK Telecom, Korea Telecom Freetel (KTF), and LG Telecom—have adopted CDMA technology and have already migrated to a high-speed CDMA200-1X EV-DO network. Based on the advanced network infrastructure, comprehensive value-added services, including mobile banking, mobile finance transactions, mobile wallet, multimedia and location-based services, have all been introduced and are well accepted among Korean mobile users.
  
  To cater to diversified customer demand, as of April 2007, the combined offering of SK Telecom, KTF, and LG Telecom included more than 500 phone models. With information available for 473 of them, this report analyzes the adoption of various functionalities on mobile phones in the South Korean market.
  
  Korean cellular operators are continuously exploring better revenue possibilities associated with emerging technologies. WiBro, the Korea version of WiMAX, has been in commercial service since 2006. KTF and SK Telecom are building an HSDPA network in addition to their existing CDMA infrastructure. The switch from CDMA to WCDMA/HSDPA provides a better foundation for operators to expand their data business, as well as new opportunities for domestic handset makers and content providers to go international.
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