Analysis Report on the Market Research and Prospect of China’s Chain Catering Industry during 2008-2010
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优惠价 | | | | |
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报告目录
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Chapter 1 General Description on Chain Catering Industry
Section 1 Definition and Classification of Chain Catering Industry
I. Definition of Chain Catering Industry
II. Classification of Chain Catering Industry
Section 2 Characteristics and Segmentation of Chain Catering Industry
I. Basic Characteristics of Chain Catering Industry
II. Segmentation of Chain Catering Industry
Chapter 2 Status and Characteristics of the Development of Global Catering Industry in 2007
Section 1 Analysis on the Development of Global Chain Catering Industry
Section 2 Status and Basic Characteristics of the Development of Global Catering Industry in 2007
I. Size of the Industry
II. Structure of the Industry
III. Trend of the Industry
Section 3 Development of the Chain Catering Industry in Main Countries
I. USA
II. France
III. Germany
IV. Japan
Chapter 3 Analysis on Management Invironment of China’s Chain Catering Industry in
Section 1 Economic Environment
I. The stimulatory effect of economic growth on Chain Catering industry
IIThe impact of economic growth on industry structure
Ⅲ The analysis of China’s macro-economy environment in 2007
Section 2 Policy Environment
I The updated policies of China’s chain catering industry
II"Resource-saving society" and chain catering industry
Section 3 Culture and Social Environment
I The influence of Chinese Cultural Background on chain catering industry
II. The development of Chinese chain catering culture
III. Effect of Chinese catering culture on circumference
IV. Western-style chain catering and development in China thereof
Chapter 4 Analysis on the Development of 2007 China’s Chain Catering Industry
Section 1 Analysis on the Development of China’s Chain Catering Industry
Section 2 Analysis of China’s Chain Catering Industry Status in
I Analysis of China’s chain catering industry scale
IIAnalysis of China’s Chain Catering Industry Structure
Section 2 Characteristics of Chinese Chain Catering Industry in 2007
I Analysis of Chinese Chain Catering Industry’s Life Cycle
II. Analysis of Concentration of Chinese Chain Catering Industry
III. Analysis of Capital and Labor Intensive Feature of Chinese Chain Catering Industry
IV Operating risks of Chinese Chain Catering Industry
V The status of Chinese catering industry’s industry barrier
Section 3 The position of China’s Chain Catering Industry in Consumer Consumption
Section 4 Analysis of Problems in China’s Chain Catering Industry
Chapter 5 Analysis of Economic Operation of China’s Chain Catering Industry in 2007
Section 1 Basic Analysis of the Above-Limits Chain Enterprises
I. General information
II. Bistros
III. Franchisees
Section 2 Analysis of Different Types of Catering Chain Enterprises
I. State Owned Enterprises
II. Collective Enterprises
III. Share Cooperated Enterprises
IV. Limited Liability Company
V. Joint Stock Company
VI. Private Enterprises
VII. Enterprises Invested by Hong Kong, Taiwan and Maca
IX . Foreign Owned Enterprises
Section 3 Basic Information Analysis of Different types of Enterprises of Catering Chain Industry
I. Dinner Service
II. Fast Food Service
III. Beverage and Cold Drink Service
IV. Other Catering Services
Chapter 6 Research over Consumption Morphology of China’s Chain Catering Industry in 2007
Section 1 Analysis of Consumption Groups of China’s Chain Catering Industry in 2007
I.Analysis of changes of the consumption levels of China’s town dwellers
II.Comparison to expenditures on eating-out of China’s town dwellers in different years
III. Research of the consumer group of tourism and chain catering industry
Section 2 Analysis of Consumption Structure of China’s Chain Catering Industry in 2007
I. Analysis of the consumption structure of town dwellers in chain catering industry
II. Consumption characteristics in different chain catering industries
III. Consumption structure of tourism chain catering
IV . Chain catering consumption expenditure structure in different regions
Section 3 Analysis of Consumption Demands of China’s Chain Catering Industry in 2007
I. Changing trend on chain catering consumption quality
II. Analysis of payout for outer dining of different income families
III. Analysis of the characteristics of private chain catering consumption
IV. Requirement characteristics of mass consumption
Section Four Analysis of Consumption Habits of China’s Chain Catering Industry in 2007
I. Changes of China’s chain catering market
II. Analysis of target market of chain catering industry
III. Analysis of the factors impact on chain catering consuming
IV. Consumption Psychology of Chain Catering Industry Consumers
V. Investigation of Consumption Time of Chain Catering Industry
Chapter 7 Market Operation Analysis of China’s Chain Catering Industry in
Section 1 Market Scale Analysis of Chain Catering Industry in 2007
I. The market scale and increasing trend of 2007
II. The proportion change information of Chain Catering Industry in resident consuming in 2007
Section 2 Information Analysis of Chain Catering Store in 2007
I. Analysis of General Operation Information of Chain Catering Market in 2007
II. The development characteristics of chain catering market in China
III. The important factors of the development of chain catering market in 2007
IV. China laid stress on brand strategy in the Chain Catering Industry in
Chapter 8 Distribution Analysis of China’s Chain Catering Enterprises in
Section 1 Analysis of Above-Limits Chain Catering Industry Groups (According to Industry Distribution)
I. Dinner
II. Fast Food
III. Tea Shop
IV. Coffee Shop
V. Other Chain Catering industry
Section 2 Analysis of Above-Limits Chain Catering Industry Groups (Distributed as the register types)
I. Domestic Invested Enterprises
II. Limited Liability Company
III. Limited Company
IV. Private Enterprises
V. Other Types of Enterprises
VI. Enterprises Invested by Hong Kong, Taiwan and Macao
VII. Foreign Invested Enterprises
Section 3 Analysis of Above-Limits Chain Catering Industry Groups (According to Industry Distribution)
I. Dinner Service
II. Fast Food Service
III. Beverage and Cold Drink Service
IV. Other Catering Service
Chapter 9 Analysis of Store Number Distribution of China’s Chain Catering Industry in 2007
Section 1 Analysis of Store Number Distribution of China’s Catering Industry in 2007
Section 2 The Number of Store of China’s Dinner Chain Industry in 2007
Section 3 The Number of Fast Food Store of China’s Chain Operating Industry in 2007
Section 4 The Number of Tea shops in China’s Chain Operating Industry in 2007
Section 5 The Number of Coffee Shops in China’s Chain Operating Industry in 2007
Section 6 The Number of Other Types Store of China’s Chain Operating Industry in
Chapter 10 Analysis of Sales Income of China’s Chain Catering Industry in 2007
Section 1 Business Revenue Analysis of Above-Limits Chain Catering Enterprises
I. Dinner
II. Fast Food
III. Tea Shop
IV. Coffee Shop
V. Other Chain Catering Industry
Section 2 Income Analysis of Above-Limits Chain Catering Enterprises
I. Dinner
II. Fast Food
III. Tea Shop
IV. Coffee Shop
V. Other Chain Catering Industry
Chapter 11 Competition Situation Analysis of China’s Chain Catering Industry 2007
Section 1 The Present Situation of China’s Chain Catering Industry 2007
I. Competition situation analysis of the industry
II. Analysis of industry competition action
III. Analysis of enterprises concentration in the industry
IV. Analysis of industry brand competition
Section 2 Analysis of Regional Competition Situation of China’s Chain Catering Enterprises in
Section 3 Analysis of International Competitive ability of China’s Chain Catering Industry
Section 4 Analysis of Enterprise Competition Situation of China’s Chain Catering Industry 2007
Chapter 12 The Development of Chain Catering Industry in Important Cities 2007
Section 1 Beijing
I. The development of Beijing Chain Catering Industry
II. Scale of Beijing’s chain catering market 2007
III. The development of Beijing’s chain catering enterprises 2007
IV. New characteristics and development trend of Beijing’s Chain Catering Industry 2007
Section 2 Guangzhou
I. The Development of Guangzhou Chain Catering Industry
II. The scale of Guangzhou’s chain catering market 2007
III. The development of Guangzhou’s chain catering industry 2007
IV. The development tendency of Guangzhou chain catering industry 2007
Section 3 Shanghai
I. The development of Shanghai Chain Catering Industry
II. Scale of Shanghai’s chain catering market
Section 4 GuangdongI. The development of Guangdong’s chain catering Industry
II. Scale of Guangdong’s chain catering market
Section 5 Chongqing
I. Development of .Chongqing’s Chain Catering Industry
II. Scale of Chongqing Chain Catering Market in 2007
III. Development of Chong Chain Catering Enterprises 2007
IV. New characteristics and developing tendency of Chongqing chain catering industry in 2007
Section 6 Hubei
I. Development of Hubei chain catering industry
II. Scale of Hubei chain catering market
Chapter 13 Key Enterprise Competitive Power Analysis of China’s Chain Catering Industry 2007
Section 1 Yum! Restaurants China
I. Operation condition analysis in 2007
II. Competition advantages analysis
III. Estimation of development prospect
Section 2 Beijing McDonald’s Food Co., Ltd.
I. Analysis of the company’s operation strategy
II. Analysis of enterprise marketing strategy
III. Estimation of development prospect
Section 3 Inner Mongolia Little Sheep Catering chains Chains Ltd.
I.Analysis of operating status
II. Analysis of Development Strategy
III.Forcasting of the Development Prospect
Section 4 Inner Mongolia Xiaoweiyang Catering Chains Ltd.
I.Analysis of operating status of 2007
II.Analysis of the competitive advantage of Xiaoweiyang
III. Analysis of development strategy
Section 5 Beijing Quanjude Group
I.Analysis of operating status of 2007
II.Analysis of development strategy
III.The forecasting of the developing perpect
Chapter 14 Forecasting Development Trend of China’s Chain Catering Industry during 2008-2010
Section 1 Development Trend of China’s Chain Catering Industry during 2008-
I . The Trend in Scale Development of China’s Catering Industry.
II. The Trend in Structure Development of China’s Catering Industry.
Ⅲ. Attaching importance to talent in the development of Chain Catering Industry.
IV . The mega trend of Chain Catering Industry Running Transform.
Section 2 Market Development Trend of China’s Chain Catering Industry during 2008-2010
I . The proportion of family holiday consumption rises
II. Individuation brand and characteristic consumption has become increasingly obvious.
Ⅲ. Development trend of innovative business
IV . Rapid development of chain operation.
V. Fierce competition between brand culture and service quality.
Section 3 The New Trend of Market Subdivision of China Chain Catering Industry in 2008-2010
I . On the rise of the green chain catering industry
II. The chain management will be the main direction
Ⅲ. The content of chain catering will be increasingly rich
IV . Casual chain catering will be consumption new fashion
V .Take away becomes the new market share of chain catering industry
Section 4 Development Trend of China’s Chain Catering Industry in key consumption cities during 2008-2010
I . The prospects of Beijing Chain Catering Industry
II. Analysis on development trend of Shanghai chain catering industry.
Ⅲ. An analysis of the trend of Tianjin chain catering market
IV. The developing trend of Shenzhen chain catering industry
V . Development trend of chain catering market in Guangzhou.
Chapter 15 Analysis on Investment Prospect of China’s Chain Catering Industry
Section 1 Investment Charateristics of 2008-2010 China’s Chain Catering Industry
I. The growth and profitability of Chain Catering Industry
II. Periodicity of Chain Catering Industry
III. The denseness of source element in chain catering industry
Section 2 Analysis of Industry Barrier in Chain Catering Industry
I. Technical and Market Barrier
II. Structural barriers
III. Systematic barrier
IV. Cultural barrier
Section 3 Analysis on Investment Prospect of 2008-2010 China’s Chain Catering Industry
I. Essential factors in investing chain catering
II. Chain catering industry tends to be information-based management mode
III. Analysis of key investment projects of chain catering market
IV. China’s chain catering industry invests chain leisure catering
Section 4 2008-2010 Investment Risk Alarm on China’s Chain Catering Industry
Chapter 16 2008-2010 Suggestion from Investing Expert about China’s Chain Catering Industry
Table of Chart
Chart 1 Analysis of China’s GDP Increase during 2003-2007 Unit:.0.1 billion Yuan
Chart 2 Change Trend of Store Number of Catering Industry during 2002-.2006
Chart 3 Change Trend of the Number of Catering Groups during 2002-.
Chart 4 Proportion of the Numer of Catering Stores above the Designated Size in China
Chart 5 Sales volume of the catering chain stores above designated size
Chart 6 Retailing Volume and Growth Rate of Catering Industry During 1994-.
Chart 7 Contrast Diagram KFC and McDonald’s Advertisement Investment Strength
Chart 8 General Information of the Above-Limits Chain Enterprises in 2006
Chart 9 Information of Above-Limits Catering Chain Bistros in 2006
Chart 10 Trend Chart of the Total Amount of Above-Limits Chain Bistros in 2002-2006
Chart 11 Trend Chart of Business Revenue of Above-Limits Chain Bistros in 2002-
Chart 12 Information of Above-Limits Chain Franchisees in
Chart 13 Trend Chart of Total Amount Above-Limits Chain Franchisees in 2002-
Chart 14 Trend Chart of Business Revenue of Above-Limits Chain Franchisees in 2002-2006 Unit: Ten Thousand Yuan
Chart 15 Basic Information of China’s State Owned Catering Chain Enterprises in 2006
Chart 16 Trend Chart of Business Revenue of State Owned Enterprises of China’s Above-Limits Catering Chain industry in 2002-2006
Chart 17 Basic Information of China’s Catering Chain Collective Enterprises in 2006
Chart 18 Trend Chart of Business Revenue of Collective Enterprises of China’s Above-Limits Catering Chain Industry in 2002-2006
Chart 19 Basic Information of China’s Catering Chain Share Cooperated Enterprises in 2006
Chart 20 Trend Chart of Business Revenue of Share Cooperated Enterprises of Above-Limits Catering Chain Industry in 2002-
Chart 21 Basic Information of China’s Limited Liability Company of Catering Chain in 2006
Chart 22 Trend Chart of Business Revenue of Limited Liability Company of Above-Limits Catering Chain Industry in 2002-2006
Chart 23 Basic Information of China’s Joint Stock Company of Catering Chain Industry
Chart 24 Trend Chart of Business Revenue of Joint Stock Company of China’s Above-Limits Catering Chain Industry in 2002-
Chart 25 Basic Information of Private Enterprise of China’s Catering Chain Industry in 2006
Chart 26 Trend Chart of Business Revenue of Private Enterprises of China’s Above-Limits Catering Chain Industry in 2002-2006
Chart 27 Basic Information of Enterprises Invested by Hong Kong, Taiwan and Macao of China’s Above-Limits Catering Chain Industry in 2002-2006
Chart 28 Trend Chart of Business Revenue of Enterprises Invested by Hong Kong, Taiwan and Macao of China’s Above-Limits Catering Chain Industry in 2002-
Chart 29 Basic Information of Foreign Owned Enterprises of China’s Catering Chain Industry in 2006
Chart 30 Trend Chart of Business Revenue of Foreign Owned Enterprise of China’s Above-Limits Catering Chain Industry in 2002-2006
Chart 31 Basic Information of China’s Dinner Service Industry in 2006
Chart 32 Basic Information of Fast Food Chain Catering Industry in 2006
Chart 33 Basic Information of Chain Beverage and Cold Drink Service Industry in 2006
Chart 34 Basic Information of Other Chain Catering Services Industry in
Chart 35 Growth trend of the expenditures on eating-out of the China’s town dwellers in different stages during the opening-up period
Chart 36 Trend Chart of Business Revenue of China’s Above-Limits Chain Catering Industry in 2002-2006 Unit: Ten Thousand Yuan
Chart 37 The Proportion of Monetary Total of China’s Social Consuming Retail in Chain Catering Industry
Chart 38 Basic Information of Above-Limits Chain Catering Industry in 2006
Chart 39 Information of Dinner Groups Distribution Number in Above-Limits Chain Catering Industry in 2006
Chart 40 Information of Business Revenue distribution of Above-Limits Chain Catering Industry in 2006
Chart 41 Information of Fast Food Groups Distribution Number of Above-Limits Chain Catering Industry in 2006
Chart 42 Information of Business Revenue Distribution of Fast Food Enterprises of China’s Above-Limits Chain Catering Industry
Chart 43 Information of Distribution Number of China’s Tea Shop Groups of Above-Limits Chain Catering Industry in 2006
Chart 44 Business Revenue Distribution Information of Tea Shop Groups of China’s Above-Limits Chain Catering Industry in 2006
Chart 45 Distribution Number Information of Coffee Shop Groups of China’s Above-Limits Chain Catering Industry in
Chart 46 Business Revenue Distribution Information of Coffee Shop Groups of China’s Above-Limits Chain Catering Industry in 2006
Chart 47 Information of Distribution Number of China’s Other Chain Catering industry Groups of Above-Limits Chain Catering Industry in 2006
Chart 48 Business Revenue Distribution Information of Other Catering Industry Groups of China’s Above-Limits Chain Catering Industry in 2006
Chart 49 Information of Distribution Number of Domestic Invested Enterprises of Above-Limits Chain Catering Industry in 2006
Chart 50 Information of Distribution Number of Limited Liability Company of Above-Limits Chain Catering Industry in 2006
Chart 51 Information of Distribution Number of Limited Company of Above-Limits Chain Catering Industry in 2006
Chart 52 Information of Distribution Number of Private Enterprises of Above-Limits Chain Catering Industry in
Chart 53 Information of Distribution Number of Other Types of Enterprises of Above-Limits Chain Catering Industry in 2006
Chart 54 Information of Distribution Number of Enterprises Invested by Hong Kong, Taiwan and Macao of Above-Limits Chain Catering Industry in 2006
Chart 55 Information of Distribution Number of Foreign Invested Enterprises of Above-Limits Chain Catering Industry in 2006
Chart 56 Information of Distribution Number of Dinner Service Enterprises of Above-Limits Chain Catering Industry in 2006
Chart 57 Information of Distribution Number of Fast Food Service Enterprises of Above-Limits Chain Catering Industry in 2006
Chart 58 Information of Distribution Number of Beverage and Cold Drink Service
Chart 59 Information of Distribution Number of Other Catering Service
Chart 60 The number of Store of China’s Above-Limits Chain Catering Enterprises in 2006
Chart 61 Trend Chart of Total Amount of Above-Limits Chain Catering Enterprises in 2002-2006
Chart 62 Number of Dinner Chain Store in 2006
Chart 63 Trend Chart of Total Amount of Dinner Chain Store in 2002-2006
Chart 64 The number of fast food chain store in 2006
Chart 65 Trend Chart of Total Amount of Fast Food Chain Store in 2002-
Chart 66 The number of chain tea shop in 2006
Chart 67 The number of coffee chain store in
Chart 68 Trend Chart of Coffee Chain Store in 2002-2006
Chart 69 The Number of Other Types Store of China’s Chain Operating Industry in 2006
Chart 70 Trend Chart of Total Amount of Other Types Store of China’s Chain Operating Industry in 2002-2006
Chart 71 Business Revenue Trend Chart of Dinner Chain catering Industry in 2002-2006
Chart 72 Business Revenue Trend Chart of Fast Food Chain Catering Industry in 2002-2006 Unit: Ten Thousand Yuan
Chart 73 Business Revenue Trend Chart of Tea Shop Chain Catering Industry in 2004-2006
Chart 74 Business Revenue Trend Chart of Coffee Shop Chain Catering Industry in 2002-2006
Chart 75 Business Revenue Trend Chart of Other Chain Catering Industry in 2002-2006
Chart 76 Income Trend Chart of Dinner Chain Catering Industry in 2004-2006
Chart 77 Income Trend Chart of Fast Food Chain Catering Industry in 2004-
Chart 78 Income Trend Chart of Tea Shop Chain Catering Industry in 2004-
Chart 79 Income Trend Chart of Coffee Shop Chain Catering Industry in 2004-
Chart 80 Income Trend Chart of Other Chain Catering Industry in 2004-2006
Chart 81 Proportion chart of business revenue of China’s chain catering industry above designated size for different regions
Chart 82 Business revenues of China’s chain catering industry above designated size for different regions in 2006 Unit: Ten Thousand Yuan
Chart 83 2005-2007 Analysis of the Increase of Beijing’s Catering Retail Sales Unit:.0.1 billion Yuan
Chart 84 Retail Sales of Guangzhou’s Catering Industry from 2000 to 2006 Unit:.0.1 billion Yuan
Chart 85 the number and share of Guangzhou’s chain catering enterprises (groups) above designated size
Chart 86 Analysis of Proportion of Shanghai’s Chain Catering Enterprises Above Designated Size up to 2006
Chart 87 Analysis of Proportion of Shanghai’s Chain Catering Enterprises Above Designated Size with Different Ownerships 2006
Chart 88 Analysis of the Increase of Store Number of Shanghai’s Chain Catering Enterprises Above Designated Size 2006
Chart 89 Analysis of the Increase of Annual Business Revenue of Shanghai’s Chain Catering Enterprises Above Different Designated Size 2006
Chart 90 Analysis of the Proportion of Guangdong’s Chain Catering Enterprises with Above Different Ownership Enterprises in 2006
Chart 91 Analysis of the Proportion of Guangdong’s Chain Catering Enterprises with Above Different Designated Size 2006
Chart 92 Analysis of Store Number of Guangdong’s Chain Catering Enterprises above Designated Size 2006
Chart 93 Analysis of Store Number Proportion of Guangdong’s Chain Catering Enterprises above Designated Size 2006
Chart 94 Analysis of Business Annual Revenue Increase of Guangdong’s Chain Catering Enterprises above Designated Size in 2006 Unit: Ten Thousand Yuan
Chart 95 The Store Number of Chongqing’s Chain Catering Enterprises above Designated Size in 2006
Chart 96 Annual Business Revenue of Chongqing’s Chain Catering Enterprises above Designated Size Unit: Ten Thousand Yuan
Chart 97 Changing tendency of business revenue of Chongqing Chain Catering Enterprises above Designated Size 2003-2006 Unit: Ten Thousand Yuan
Chart 98 Changing Tendency of Store Number of Chongqing Chain Enterprises above Designated Size Unit: Ten Thousand Yuan
Chart 99 Analysis of proportion of Hubei chain catering enterprises above designated size
Chart 100 Analysis of Store number of Hubei chain catering enterprises above designated size 2006
Chart 101 Increase analysis of annual business revenue of Hubei catering enterprises above designated size in 2006 Unit: Ten Thousand Yuan
报告简介
Chain-store operation has been largely applied in China’s catering industry since ten years ago. Meanwhile, there come up many national food & beverage chain enterprises such as Tanyutou, Xiaotianer, Dezhuang, RBT, Donglaishun, Dicos, Yonghe King, Little Sheep, Xiaotudou, etc.
China’s large scale chain catering operation especially the regular chain business develops powerfully. Fast-food, meals on wheel and take-out, hotpot chain store and group mess develop quickly. The chain-store operation has become the main operation style. Among them, the operation scale of fast-food overruns the scale of dinner in eastern provinces. China’s chain catering industry mainly distribute to eastern provinces and big cities. But the speed of penetrating to western provinces and middle-sized cities is accelerating.
In 2006, the number of china’s above-limits chain catering group (enterprise) amounts to 349, increasing 16.33%; the number of store is 11360, increasing 33.43%; the business area is 5,882,000 square meters, increasing 50.51%; the number of seat served is 2,748,000, increasing 37.13%; the business revenue is 55.19 billions Yuan, increasing 41.91%.
But at the same time of fast extending of chain catering industry, there is gradually exposing inner problems such as lacking brand management, increasing of franchisee’s disputes, went short of human resources, weak training power, behindhand delivery technology and system, and difficulty in product’s standardizing, etc. And the external food security crisis problems in hotpot ingredients and Tony red, force the restaurant chain enterprises in the predicament constantly searching for solutions to mature. Sense from a strategic level, management, brands, culture and business model will constitute a solid foundation for catering enterprises, and only they can help catering enterprises to success as four legs of chain operation.
China’s food era of big profits has become history. And mass and rational consumption become the mainstream. Therefore, only merger and conglomeration, and taking the road of chain operations and scale economy are the best options of survival and development.
Chain management is not only enterprises to improve the efficiency and lower the cost of operation, more importantly, to help enterprises to breakthrough management bottlenecks in the development. Chain operation has the advantages in cost, price and superior service.
This report describes thoroughly the operation environment of China’s Chain Catering industry, primarily studies and predicts the long-term and short-term trend of the development and demand change of downstream industry. Aim at the opportunity and threat which the current industry faces, put forward the investment and stratagem advices of the development of chain catering industry. This report helps the chain catering industry exactly grasp the development tendency; correctly formulate the enterprise’s competition stratagem and investment stratagem. Our main sources are in National Bureau of Statistics of China, State Information Center, China Customs, Electric Machinery Association and other authoritative specialty institute and the practical research and study of our center. This report conforms the data resources and expert resources of lots of authoritative institutes, abstracts the precise and appropriate and valuable advices from lots of data, combines the environment which the industry locates, researches and analyzes many points of view from theory to practice and from macroscopic view to microcosmic view and the conclusion and viewpoint strives to reach the unification of prophecy, practicability and feasibility. It is an elaborate report by the expert group for taking one year of time through the market research and data collection. It is one of the important decision-making basis for the relative investment company and government department exactly grasping the industry development trend and discerning the competition pattern in the industry, evading the operation and investment risk, working out the correct competition and investment risk, working out the correct competition and investment stratagem decision, has the important reference value.