Chapter One Global fast food's development analysis
　　Section One Global fast food's development course
　　　　First, the historical backgrounds of the United States and Japan's fast food's development
　　　　Second, the economic condition that The United States and Japan's fast food realize the fast market expansion
　　　　Third, see the globalization trend from the marketing of the transnational fast food
　　Section Two Development trend of American fast food
　　　　First, American fast food withstand tests in 2006
　　　　Second, American fast food group aim at market of breakfast in 2006
　　　　Third, the scale prediction of American catering trade in 2007
　　Section Three Development of Japanese fast food
　　　　First, development of Japanese catering trade of 2006
　　　　Second, the giant of Japanese fast food expands the overseas market
　　　　Third, Japanese fast food market possesses strong development potentiality
　　Section Four Global development of Chinese-style fast food
　　　　First, Chinese-style fast food restaurant is expanded in U.S.A. rapidly
　　　　Second, the development that Chinese-style fast food is in the Southeast Asian
　　　　Third, the development that Chinese-style fast food is in the African

Chapter Two Development analysis of Chinese fast food
　　Section One Analysis of macroeconomy environmental
　　　　First, situation analysis of economical operation in 2006
　　　　Second, the main change and existing problem of economical operation of 2006
　　　　Third, basic tendency of economic policy of 2007
　　　　Fourth, China per capita GDP prediction in 2010
　　Section Two Development analysis of fast food trade of our country
　　　　First, current situation analysis of Chinese fast food
　　　　Second, current situation characteristic analysis of trade development
　　　　Third, chronicle of the development of Chinese fast food of 2006
　　　　Fourth, fast food's development have a bright future
　　Section Three Scale analysis of Chinese fast food
　　　　First, scale analysis of Chinese fast food
　　　　Second, scale of Chinese fast food exceed dinners far
　　　　Third, consumption situation of catering trade of 2007 festival
　　　　Fourth, the scale prediction of Chinese food and beverage will be in 2010
　　Section Four Management pattern analysis of Chinese fast food
　　　　First, main management mode of Chinese fast food
　　　　Second, franchise operation mode already become the mainstream mode of fast food
　　Section Five Chain performance analysis of Chinese fast food
　　　　First, Chinese food and beverage chain operation step into at a high speed rise period
　　　　Second, eight major focus incidents retrospect of chain catering trade of 2006
　　　　Third, the high growth of China's chain food and beverage initiate upsurge of risk investment in 2006
　　　　Fourth, the advantage analysis that fast food of our country develops franchise operation
　　　　Fifth, reason analysis of chain management of fast food enterprises
　　　　Sixth, the standard view and listing view of Chinese food and beverage chain enterprises
　　　　Seventh, " Commercial franchise operation management rule " will begin to implement in 2007
　　　　Eighth, the prediction of development of chain food and beverage in 2007
　　Section Six Subject problem that the Chinese fast food exists while developing

Chapter Three Chinese fast food market analysis
　　Section One Whole state of Chinese food and beverage market
　　　　First, running situation analysis of food and beverage market
　　　　Second, main characteristic analysis of food and beverage market
　　　　Third, national whole development of catering trade of 2006
　　　　Fourth, enterprise's prosperous index of accommodation and catering trade of 2006
　　Section Two The supply and demand analysis of Chinese fast food market
　　　　First, market segments of Chinese catering trade
　　　　Second, supplier's analysis of Chinese fast food market
　　　　Third, traveller structural analysis of Chinese fast food market
　　Section Three Consumption characteristic analysis of Chinese fast food market
　　　　First, frequency analysis of fast food consumption
　　　　Second, the comparion and analysis of consumption type and time of main urban fast food
　　　　Third, comparion and analysis of consumption type and time of fast food of every age bracket
　　　　Fourth, main factor when choose fast food considered
　　Section Four The competition situation and competitive strategy of Chinese fast food market
　　　　First, competition situation analysis of market
　　　　Second, market orientation
　　　　Third, marketing orient tactics
　　　　Fourth, marketing combination tactics
　　　Fifth, the domestic catering trade will demand urgently to construct the key competitiveness in 2006
　　　　Sixth, Chinese-style food and beverage of Hong Kong strike back the foreign fast food in the hinterland of 2006

Chapter Four Current situation of fast food market of main urban in China
　　Section One Current situation of Beijing fast food market
　　　　First, natural environment
　　　　Second, area and administrative division
　　　　Third, population and nationality
　　　　Fourth, resident's consumption level
　　　　Fifth, the economic growth of Beijing realize the historical break-through in 2006
　　　　Sixth, 34,000 food and beverage enterprises in Beijing include in differentiated control in 2006
　　　　Seventh, the greatest opportunity of Western-style food industry in the capital of 2008
　　　　Eighth, Beijing Chinese-style fast food trade market's research report
　　　　Ninth, entrance tactics analysis of Beijing food and beverage market
　　Section Two Current situation of Shanghai fast food market
　　　　First, natural environment
　　　　Second, area and administrative division
　　　　Third, population
　　　　Fourth, industrial structure
　　　　Fifth, national economy development analysis in Shanghai of 2006
　　　　Sixth, overview of catering trade of Shanghai of 2006
　　　　Seventh, the investigation and analysis of Shanghai fast food market
　　　　Eighth, tactics that new developing fast food enterprises enter the market of Shanghai
　　Section Three Current situation of Guangzhou fast food market
　　　　First, natural environment
　　　　Second, area and administrative division
　　　　Third, overview of Guangzhou catering trade of 2006
　　　　Fourth, market pattern of Guangzhou food and beverage
　　　　Fifth, market share analysis of Guangdong fast food
　　Section Four Current situation of Shenzhen fast food market
　　　　First, natural environment
　　　　Second, population and nationality
　　　　Third, economic growth
　　　　Fourth, industrial structure
　　　　Fifth, basic facilities construction
　　　　Sixth, consumption level of resident
　　　　Seventh, overview of catering trade of Shenzhen
　　　　Eighth, pattern of Shenzhen food and beverage market
　　　　Ninth, the delivery food and beverage market of Shenzhen is potential and space is enormous broadly
　　Section Five Development of fast food market of other provinces and cities in 2006
　　　　First, Nanjing
　　　　Second, Sichuan
　　　　Third, Tianjin
　　　　Fourth, Hubei
　　　　Fifth, Chongqing
　　　　Sixth, Shanxi
　　　　Seventh, Ningbo

Chapter Five Analysis of Chinese fast food enterprises
　　Section One Analysis of 100 tops of food and beverage enterprises of our country of 2005
　　　　First, enterprise's operation analysis of 100 tops
　　　　Second, enterprise's ownership property analysis of 100 tops
　　　　Third, development analysis of 100 tops
　　　　Fourth, leading enterprise's analysis of Chinese fast food
　　　　Fifth, enterprise's turnover growth rate analysis of 100 tops
　　　　Sixth, enterprise's chain operation analysis of 100 tops
　　　　Seventh, existing problem and trend
　　Section Two Investigation result analysis to fast food enterprises
　　　　First, management mainstay of fast food market
　　　　Second, enterprise's ownership form of fast food
　　　　Third, colony of target consumer of different fast food variety
　　　　Fourth, operation type of fast food enterprise
　　　　Fifth, management mode of fast food enterprises
　　　　Sixth, quantity distribution of franchising store of fast food chain operation
　　　　Seventh, capital cost of fast food chain enterprises
　　　　Eighth, the main area distribution of franchising store of fast food chain enterprise
　　　　Ninth, day sales amount of fast food enterprise
　　　　Tenth, production system which fast food enterprises adopt
　　　　Eleventh, the main operation mode of fast food enterprises
　　Section Three The current situations of development of Chinese-style fast food enterprises
　　　　First, SWOT analysis of Chinese-style fast food
　　　　Second, Chinese-style fast food --Welcome brand era
　　　　Third, discuss the management and administration of the Chinese-style fast food restaurant lightly
　　　　Fourth,the three ridges of development of Chinese-style fast food
　　　　Fifth, Chinese-style fast food: Chain and informationization need to move ahead simultaneously
　　　　Sixth, talk about the green marketing strategies of Chinese-style fast food enterprises
　　　　Seventh, competitive strategy of Chinese-style fast food of Olympic Games of Beijing of 2008
　　　　Eighth, Chinese-style fast food enterprise's development tactics analysis
　　Section Four The current situations of the development of Western-style fast food enterprises
　　　　First, the Western-style fast food giant misplaces the competition avoids the hard fighting
　　　　Second, the car restaurant becomes new focuses of market competition of foreign fast food
　　Section Five management mode compare of Chinese and Western fast food
　　　　First, Western-style fast food
　　　　Second, Chinese-style fast food
　　　　Third, Western-style fast food compare with Chinese-style fast food
　　　　Fourth, competition situation of foreign and China
　　　　Fifth, think

Chapter Six Case analysis of fast food enterprises
　　Section One The enlightenment that Kentucky’s experience to promote the modernization development of catering trade of our country
　　　　First, basic situation that Kentucky enter into China
　　　　Second, development experience in China of Kentucky
　　　　Third, enlightenment of Kentucky experience
　　Section Two Case analysis of Chinese-Western fast food of success enterprises
　　　　First, franchise operation in China of McDonald
　　　　Second, Three great strategy of Dico’s achieve the third brands of Western-style fast food
　　　　Third, Ma Lan's hand-pulled noodles -- Jack the beam of Chinese-style fast food
　　　　Fourth, successful case of Lihua fast food
　　　　Fifth, YonHo king - want to do the first shop of Chinese-style fast food
　　　　Sixth, DaNiang Dumpling pass by the course of development of starting an undertaking of ten years
　　Section Three The failure case analysis – the reviews of rise and fall of Red Kaoliang fast food

Chapter Seven Development trend of Chinese fast food trade
　　Section One Development trend of the domestic fast food after joining WTO
　　　　First, regard managing in quality as the foundation, strengthening the brand construction of food and beverage constantly
　　　　Second, regard brand as the tie, put forth effort to set up the chain store of food and beverage, take the scale road
　　　　Third, set up the system of business management of modern food and beverage
　　Section Two Development trend of Chinese fast food trade
　　　　First, the catering trade of our country is moving towards the pluralism and internationalization
　　　　Second, Chinese catering trade: Regard development and innovation as equally important
　　　　Third, the domestic fast food production should take the standardized and pecialized road
　　　　Fourth, experience and experience which the fast food of our country makes
　　　　Fifth, fast food development have met the unprecedented good opportunity
　　Section Three Enterprise's trends
　　　　First, two foreign fast food giant fight localization again of 2007
　　　　Second, McDonald argues strongly shops of thousands of Beijing Olympic Games year
　　　　Third, Burger King of the second largest fast food enterprise of U.S.A. marches into China's Mainland
　　　　Fourth, Lihua march into the commercial market in 2007
　　　　Fifth, Lihua fast food service introduce GPS in 2007
　　　　Sixth, J-KungFu will plan to guide the a hundred million yuan risk investment and work for the whole world to expand in 2007

Chapter Eight Development tactics of Chinese fast food
　　Section One Marketing tactics of fast food
　　　　First, content of the fast food marketing
　　　　Second, discuss the marketing means of food and beverage enterprise simply
　　　　Third, marketing tactics of fast food trade
　　Section Two Way of development of the Chinese-style fast food chain of our country
　　　　First, development course of Chinese-style chain fast food of our country
　　　　Second, SWOT analysis of Chinese-style fast food chain of our country
　　　　Third, way of development of Chinese-style fast food chain of our country
　　Section Three Choice of regional characteristic and strategic mode of Chinese-style fast food market
　　　　First, Chinese fast food from tradition moved towards modern
　　　　Second, several kinds of pattern analysis in the fast food explores at present
　　　　Third, regional characteristic of market determine the choice of the strategic mode
　　　　Fourth, the large market could be pregnant with the big brand

CHART CONTENTS
　　Chart: Several economic indicator of U.S.A. in the fifties and sixties
　　Chart: Several economic indicator of Japan in the seventies and eighties
　　Chart: Distribution in every industry of U.S.A.'s gross domestic product
　　Chart: Distribution in every industry of American and Japanese employment proportion
　　Chart: The Engel coefficient that U.S.A. in the developing period of fast food
　　Chart: Gross domestic product in the fourth quarter of 2006
　　Chart: GDP variation tendency in 2002-2006
　　Chart: Quarters accumulative growth rate of three industry of 2002-2006
　　Chart: The current development situations of fast food enterprises
　　Chart: Fast food’s turnover of unit's area of each square meter
　　Chart: The legal person's enterprise count of above-norm of wholesale business and retail business, accommodation and catering trade of every area in 2005
　　Chart: The industry activity enterprise count of above-norm wholesale business and retail business, accommodation and catering trade of every area in 2005
　　Chart: The employees of above-norm wholesale business and retail business, accommodation and catering trade of every area in 2005
　　Chart: Assets and debt of above-norm catering enterprise which divide according to the type of registering and the trade in 2005
　　Chart: Operation of above-norm catering trade of every area of 2005
　　Chart: Assets and debt of above-norm catering enterprise of every area of 2005
　　Chart: The main financial index of above-norm catering enterprise which divide according to the type of registering and the trade in 2005
　　Chart: The main financial index of above-norm catering in every area of 2005 enterprise
　　Chart: Wooden chopsticks export divide by customs in January - December of 2006
　　Chart: The compare of export of disposable chopsticks divide by trade way in January- December of 2006 and 2005
　　Chart: The compare of disposable chopsticks export in January- December of 2006 and 2005 dividing by customs
　　Chart: The compare of disposable chopsticks export in January- December of 2006 and 2005 dividing by country
　　Chart: The Stat. of disposable chopsticks export in January- December of 2006 dividing by trade way
　　Chart: The Stat. of disposable chopsticks export in January- December of 2006 dividing by transportation way
　　Chart: The Stat. of bamboo chopsticks export in January- December of 2006 dividing by transportation way
　　Chart: The Stat. of bamboo chopsticks export in January- December of 2006 dividing by custom
　　Chart: Basic situation of above-norm chain food and beverage enterprise of 2005 which divide according to register type (1)
　　Chart: Basic situation of above-norm chain food and beverage enterprise of 2005 which divide according to register type (2)
　　Chart: Basic situation of above-norm chain food and beverage enterprise of 2005 which divide according to operation type
　　Chart: The home-delivery center count of above-norm chain food and beverage enterprise of every area of 2005 (divide according to operation state)
　　Chart: The business income of above-norm chain food and beverage enterprise of every area of 2005 (divide according to operation state) (1)
　　Chart: The business income of above-norm chain food and beverage enterprise of every area of 2005 (divide according to operation state) (2)
　　Chart: The shop counts of above-norm chain food and beverage enterprise of every area of 2005 (divide according to operation state) (1)
　　Chart: The shop counts of above-norm chain food and beverage enterprise of every area of 2005 (divide according to operation state) (2)
　　Chart: The group counts of above-norm chain food and beverage enterprise of every area of 2005 (divide according to operation state)
　　Chart: The busic situation of above-norm chain food and beverage enterprise of 2005 (divide according to operation state) (1)
　　Chart: The busic situation of above-norm chain food and beverage enterprise of 2005 (divide according to operation state) (2)
　　Chart: The busic situation of above-norm chain food and beverage enterprise of 2005 (divide according to registering type)(1)
　　Chart: The busic situation of above-norm chain food and beverage enterprise of 2005 (divide according to registering type)(2)
　　Chart: Situation of above-norm chain catering trade of 2005 (divide according to the type of registering) (3)
　　Chart: The busic situation of above-norm chain food and beverage enterprise of 2005 (divide according to registering type)(3)
　　Chart: The increase situation of quantity and sales amount of chain store of some chains of catering trade
　　Chart: The increases situation of providing and delivering volume of franchise operation of some enterprises of catering trade
　　Chart: The increases situation of train of some chain catering trade
　　Chart: Many brand operations of some enterprises of catering trade
　　Chart: Many brands of some enterprises and launching many brand operations of every profession of catering trade
　　Chart: Collection way of licence fee of some chains food and beverage enterprise
　　Chart: The collect situation of franchise operation earnest money of some chains catering trade
　　Chart: Situation of capital cost of single shop of franchise operation of food and beverage chain enterprise
　　Chart: The management mode of some enterprises of every profession of chain catering trade
　　Chart: The difficult point of franchise operation of catering trade
　　Chart: Subject problem that every profession and trade of catering trade pay close attention to
　　Chart: The development situation of representative enterprises of franchise operation of some food and beverage trade of 2004
　　Chart: Growth rate of catering trade and retail business
　　Chart: Retail sales and growth rate of catering trade of every month of 2005
　　Chart: The comparion of three regional development of catering trade of the whole country in 2005
　　Chart: The retail sales of catering trade of three regional of whole country during the State's 　　　　Tenth Five-Year Plan period
　　Chart: The compositor of development of catering trade of the provinces and cities in the whole country in 2005
　　Chart: The compositor of development of catering trade of every urban in the whole country in 2005
　　Chart: Consumption change of per capita food and beverage of our country since " the 　　　　Eighth Five-Year Plan Period "
　　Chart: The change of increasing contribution rate and spuring rate of catering trade in 1976-2005
　　Chart: The situation that retail sales of catering trade are "stepping hundred billion yuan step"
　　Chart: National total volume of retail sales of accommodation and catering trade in January - October of 2006
　　Chart: Increase compared with the same period of last year of accommodation and catering trade in the whole country in January - October of 2006
　　Chart: Enterprise's prosperous index of accommodation and catering trade of 2006
　　Chart: Subdividing trade classification of catering trade
　　Chart: The development of catering trade subdividing trade
　　Chart: The operation type of food and beverage trade
　　Chart: Favorite fast food kinds that people of different cities like
　　Chart: Time that more often have a snack in different cities
　　Chart: Proportion of the factor of more consideration at the time of choosing the fast food of the citizens of different cities
　　Chart: Meteorological state of Shanghai of 2005
　　Chart: Administrative division sketch map in Shanghai
　　Chart: Land area of every district, county of the end of 2005
　　Chart: Ratio chart of Shanghai men and women population of 2005
　　Chart: Birthrate, mortality and natural rate of growth in Shanghai of 2000-2005
　　Chart: Every district, household register population of the county and density of population of Shanghai of the end of 2005
　　Chart: Industry structure chart of Shanghai of 2005
　　Chart: Situation of consumption expenditure of the urbanite in Shanghai of 2006
　　Chart: The main financial index of above-norm catering trade in Shanghai of 2003-2005
　　Chart: The per capita diet expenditure outside of urbanite in Shanghai in 2005 (divide into groups according to income level)
　　Chart: Unit counts of catering trade of Shanghai in 1978-2005
　　Chart: The employees of catering trade of Shanghai in 1978-2005
　　Chart: Main financial index of above-norm catering trade of 2003-2005
　　Chart: Total value of catering trade of Shanghai in January - October of 2006
　　Chart: Staff's number of company in the office building of Shanghai is distributed like the form
　　Chart: The frequency that office building staff in Shanghai change fast food company
　　Chart: Consumer's satisfactory situation and complaining factor to the lunch of office building in Shanghai
　　Chart: The acception situation that office building consumers in Shanghai to the lunch of different prices
　　Chart: National economy major indicator of Guangzhou of 2003-2006
　　Chart: Salary of workers, urbanite's per capita receipts and expenditures of Guangzhou in December of 2006
　　Chart: Total volume of retail sales of catering trade of Guangdong in February of 2006
　　Chart: Total volume of retail sales of catering trade of Guangdong in March - October of 2006
　　Chart: The growth rate of value-added of wholesale and retail trade catering trade of Guangdong Province in every periods (%)
　　Chart: The increasing situation of wholesale and retail trade catering trade of Guangdong Province in 1979-2005
　　Chart: Main economic indicator of Shenzhen in December of 2006
　　Chart: Enterprise's list of 100 tops of Chinese food and beverage of 2005
　　Chart: Top 20 Chinese characteristic restaurant of 2005
　　Chart: Top 20 Chinese hot pot enterprises in 2005
　　Chart: Distribution in different states of enterprise's turnover of 100 tops of 2005
　　Chart: Top 20 Chinese fast food enterprises of 2005
　　Chart: Chinese fast food top ten brand enterprises in 2006
　　Chart: Chinese fast food brand enterprises in 2006
　　Chart: The Chinese fast food enterprises which have influence in 2006
　　Chart: The Chinese fast food enterprises which have growth most in 2006
　　Chart: The comparison of investment return of main operation mode
　　Chart: The comparison of advantages and inferior position of the fast food restaurant and convenience store
　　Chart: Marketing function of modern fast food company