◇　Executive Summary
◇　Methodology
◇　Introduction
◇　Multimedia Devices and Phones
　　*　Multimedia Device Industry
　　*　Challenges of Multimedia Capabilities in Wireless Phones
　　*　Multimedia Phone Market Scenarios
　　　　☉　Traction for Walled Garden Approach
　　　　☉　Simplified Exchange of Files
　　　　☉　Acceptance of Unsubsidized Multimedia Phones
　　　　☉　Multimedia Phones as a Market Footnote
　　*　Impact of Multimedia Phones on the Multimedia Market
　　*　Summary
◇　Survey Goal and Demographics
◇　Multimedia Phone Users
◇　Interest in Multimedia Formats
　　*　Multimedia Options
　　　　☉　User Interest in Digital Music Playback Capability
　　　　☉　Interest in Broadcast Audio Capability
　　　　☉　Interest in Broadcast Video Capability
◇　Wireless Multimedia Business Issues
　　*　Willingness to Pay for a Multimedia Phone
　　*　Willingness to Pay for a Multimedia Services
　　*　Awareness of Their Carrier’s Multimedia Offering
◇　Volume Forecast
◇　Conclusion

List of Tables
　　Table 1. Global Sales of Dedicated MP3 Players (Units in Millions)
　　Table 2. Global Sales of MP3 Players (Units in Millions)
　　Table 3. Global Unit Sales of Portable CD Players, MP3 Players, and Wireless Phones (Units in Millions)
　　Table 4. Global Unit Sales of MP3 Players Compared to Unit Sales of MP3 Phones (Units in Millions)
　　Table 5. Global Unit Sales of Wireless Multimedia Phones (Units in Thousands)
　　Table 6. Global Revenue from Wireless Multimedia Phones (US$ in Millions)

List of Figures
　　Figure 1. Change in Interest About MP3 Phone Combination 2005 to 2006
　　Figure 2. Interest in Multimedia Options by Wireless Users
　　Figure 3. Unit Sales of MP3 Phones and MP3 Players (Units in Millions)
　　Figure 4. Awareness of Portable Media Players
　　Figure 5. Global Unit Sales of MP3 Players Compared to Unit Sales of MP3 Phones (Units in millions)
　　Figure 6. Age of Respondents
　　Figure 7. Income of Respondents
　　Figure 8. Brand of Wireless Phone Used by Respondents
　　Figure 9. Carriers Used by Respondents
　　Figure 10. Expected Amount that Respondent Will Pay for Next Wireless Phone
　　Figure 11. Multimedia Capabilities in Wireless Phones of Respondents
　　Figure 12. Carriers Used by MP3 Phone Users
　　Figure 13. Amount MP3 Phone Users and Non-MP3 Users Paid for Their Current Phone
　　Figure 14. Amount MP3 Phone Users and Non-Users Would Pay for New Phone
　　Figure 15. Importance of Storage Among MP3 Phone Users and Non-Users
　　Figure 16. Interest in All Multimedia Formats
　　Figure 17. Cross Interest in FM and MP3
　　Figure 18. Interest in MP3 Capability within Wireless Phone 2005 to 2006
　　Figure 19. Age Ranges of Those Interested and Not Interested In an MP3 Phone
　　Figure 20. Interest in FM Radio from Year to Year
　　Figure 21. Interest in AM Radio from Year to Year
　　Figure 22. Interest in Broadcast TV from 2005 to 2006
　　Figure 23. Preferred Broadcast Types Among Respondents at Least Somewhat Interested in Receiving Broadcast Television
　　Figure 24. Interest in Wireless VOD Among Respondents That Are At Least Somewhat Interested in Broadcast TV
　　Figure 25. Willingness to Pay for New Wireless Phone
　　Figure 26. Amount Respondents at Least Somewhat Interested In an MP3 Phone Would Be Willing to Pay Extra for this Capability Compared Year to Year
　　Figure 27. Perceived Importance of Removable Storage Methods by Interest in MP3 Phone
　　Figure 28. Prospective Customer Memory Expectation for MP3 Phones Year-to- Year Comparison
　　Figure 29. Desired Methods for Download with Year-to-Year Comparison
　　Figure 30. Interest in Brand for Next Phone by Multimedia Preference
　　Figure 31. Preferred Method of Payment for Multimedia Files
　　Figure 32. Perception of Per Month Pricing for Video on Demand Among Respondents at Least Somewhat Interested in Receiving TV Broadcast
　　Figure 33. Awareness by the Respondent of their Carrier’s Multimedia Offering