| 报告类型 | 纸介版 | PDF Email版 | PDF 光盘版 | 两种版本价格 |
| 价格 | | USD 6000 | | |
| 优惠价 | | | | |
| English | | | | |
报告目录
查看简介
Contents：
Part I Technical description
1. Project overview
2. Research methods
3. Sample volume and sampling way
4. Background of the respondents
5. Special explanation
Part Ⅱ outline of kids in-city
Chapter 1 Kids population and structure
1. Kids population
2. Demographic structure
Chapter 2 Background analysis
1. Family structure
2. Family income
3. Other parents demographic profile
Chapter 3 Character and values segments
1. Kids'character
2. Values segments
3. Demographic profile of different segments
Part Ⅲ Kids life style in-city
Chapter 4 Life at school--start of peer group influence
1. Like degree on school
2. Like degree on school uniform
3. Behavior and topic between classmates
Chapter 5 Aafter-school activity -world of kids own
1. After-school activity
2. Weekend activity
3. Kids and TV
Chapter 6 Childhood sociality -first step of networking
1. Quantity of good friends
2. Type of good friends
3. Proportion to apply for QQ
4. Quantity and type of the QQ-group memebers
Chapter 7 Interner-influence from cyberspace
1. Proportion of surfing the Intemet
2. The content of the online activities
3. Kids' attitude to the Internet
4. Favorite websites
Chapter 8 Fashion -show ourselves
1. Fashion products kids own
2. The objects kids can't take away from
Chapter 9 Growing pains
1. Kids' pains
2. Kids' pains resolution
3. The parents 's obfuscation and resolution
Chapter 10 Daydream--- kids embrace the own dream
1. Kids' daydream
2. Kids' future career the parents expect
3. The most admired person
Chapter 11 Opinion and behavior--- kids set out participation
1. Condition what kids do chores
2. Attitude of kids to traditional chinese culture
3. Do the Olympic games influence kids influence?
4. How do kids look at chinese economic development?
Part IV Analysis of kids' overall consumption
Chapter 12 Kids' overall consumption
1. The condition of household consumption
2. The condition of kids' consumption
Chapter 13 Kids' consumption behavior
1. Daily consumption behavior
2. Shopping behavior
Chapter 14 Brand impact on consumption
1. Brand impact on consumption
2. The cognitive brand
Chapter 15 Purchase channels
1. Purchased in convenience stores
2. The preferred channels of purchased
3. Shopping online
4. The purchased channels to kids through the parent
Chapter 16 Information channel
Part V Analysis of kids' granular consumer market
Chapter 17 Early childhood education consumption
1. The concept of early childhood education
2. The demand of kindergarten
3. Service Satisfaction of kindergarten
4. The demand of child-parent education
Chapter 18 Kids' consumption on training
1. Training Information and future trendency of the demand
2. The demand of training content
3. The expenditure of kids' consumption on training
Chapter 19 Kids' food consumption
1. The demand of baby food
2. The demand of dairy product
3. The demand of snack
Chapter 20 Kids' dress & decorations consumption
1. Kids' dress & decorations consuming behavior
2. Service Satisfaction of kids' dress & decorations
3. Affordable price
Chapter 21 Baby daily necessities consumption
1. Baby favorite daily necessities
2. Analysis of Service Satisfaction of baby daily necessities
Chapter 22 Kids' outside reading consumption
1. Frequency of buying kids' outside reading
2. Favorite types of kids' outside reading
Chapter 23 Kids' toys consumption
1. The proportion and characteristic of kids' toys in consumer groups
2. Frequency of buying toys
3. Favorite types and brand of toys
4. The cause of favorite toys
5. Analysis of Service Satisfaction of toys
6. Affordable price
Chapter 24 Animation consumption
1. The proportion and characteristic of animation in consumer groups
2. Favorite types of animation
3. Analysis of animation consuming behavior
Chapter 25 Kids' online game consumption
1. Attitude of kids to online game
2. The proportion and characteristic of online game in consumer groups
3. Favorite types of online game
Chapter 26 Kids' cellphone consumption
1. The proportion of kids own cellphone
2. Cellphone function frequently used
3. Telecommunication fee
4. Favorite brand of cellphone
Chapter 26 Kids' financial demand
1. Pocket money
2. Demand of savings account
3. Covering commerial insurance
4. Favorite types of commerial insurance
Chapter 27 Kids' gifts consumption
1. The way of kids' celebrate birthday
2. Kids' favorite birthday gif
3. Gift to eldership
4. Gift to schoolmate
Part VI The summary and analysis
1. Sum up the features of kids' consumer market
2. Kids' marketing suggestions
报告简介
Abstract
Test cities: Beijing, Shanghai, Guangzhou, Shenyang, Xi'an, Chongqing ,Hangzhou and Wuhan;
Methodology: quantitative research;
sample size:2430.
Respondent criteria: kids in person (aged 11-16); parents or seldom other eldership (under 10)
Remarks: It is the most comprehensive research report on Chinese kids so far. In the report,much detailed aspect about kids Life style & Consumption are analyzed systematically.For example, It is contained in consumption analysis such as early education,train, amusement,food, toy,cloth, giftware,etc. so does Life style analysis.(Please refer the contents.)
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