Table of Contents
　　Executive Summary
　　Introduction
　　Survey Demographics
　　Survey Results
　　　　Current Users
　　　　　　Age
　　　　　　Monthly Income
　　　　　　Monthly VAS Spending
　　　　　　Service Brand
　　　　Potential Users
　　　　　　Mobile Flash
　　　　　　Mobile Blogs
　　　　　　Mobile e-books
　　Conclusions
　　Methodology

List of Tables
　　Table 1. Current User Profiles
　　Table 2. Attitudes toward Mobile Technologies
　　Table 3. Current and Potential Users of Mobile Flash, by Age
　　Table 4. Current and Potential Users of Mobile e-Books, by Age
　　Table 5. Potential Users of Mobile Flash, Mobile Blog, and Mobile e-Book, by Age

List of Figures
　　Figure 1. Potential Users of the Three Services
　　Figure 2. Respondent Ages
　　Figure 3. Respondent Occupations
　　Figure 4. Respondent Monthly Income (US$)
　　Figure 5. Respondent Monthly Spending on Value-added Services (US$)
　　Figure 6. Respondent Wireless Service Brands
　　Figure 7. Service Brand by Monthly VAS Spending (US$)
　　Figure 8. Respondent Attitudes to New Technology
　　Figure 9. Respondent Interest in Mobile Flash
　　Figure 10. Respondent Interest in Mobile Flash, by Age
　　Figure 11. Respondent Interest in Mobile Flash, by Time Spent on Business Travel
　　Figure 12. Which Mobile Flash Applications Are You Interested In?
　　Figure 13. Respondent Interest in Mobile Blogs
　　Figure 14. Respondent Interest in Mobile Blogs, by Age
　　Figure 15. Which Mobile Blog Applications Are You Interested in?
　　Figure 16. Respondent Interest in Mobile e-Books
　　Figure 17. Respondent Interest in Mobile e-Books, by Age
　　Figure 18. Which Types of Mobile e-Book are You Interested in?
　　Figure 19. Preferred Monthly Payment for Mobile e-books (US$)