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Business Demand Will Drive "PushMail" Forward in China

完成日期:2007年08月
   报告购买热线:010-85860278           放入收藏夹
Report Type Price($) rebate($)  
Paper Report
1995
Words
0
PDF Email
1995
pages
28
PDF CD
Charts
0
All price
Some Sections
Report's Content
In this Update
  Executive Summary
  Introduction
  Survey Demographics
  Survey Results
    Characteristics of Current Users
    Potential-User Attitudes toward Mobile Email
      Reasons for Not Using Mobile Email
      Interest Level in Mobile Email
      Key Factors of User Experience
    Attitudes toward PushMail
      Interest Level in PushMail
      Willingness to Use PushMail
      Acceptable Payment for PushMail
  Conclusions
  Methodology

List of Tables
  Table 1. Profile of Current Users of Mobile Email
  Table 2. Current PushMail Services and Pricing (US$)
  Table 3. Comparison Between Current and Potential Users, by Age

List of Figures
  Figure 1. Respondent Ages
  Figure 2. Respondent Occupations
  Figure 3. Respondent Monthly Income (US$)
  Figure 4. Respondent Monthly Spending on Value-added Services (VAS) (US$)
  Figure 5. Respondent Wireless Service Brands
  Figure 6. Respondent Service Brands, by Monthly Mobile VAS Spending (US$)
  Figure 7. Respondent Attitudes to New Technology
  Figure 8. How Much of Your Time is Spent Traveling for Business?
  Figure 9. Have You Used Mobile Email Service?
  Figure 10. Respondent Usage of Mobile Email, by Attitude to New Technology
  Figure 11. Why Do You Not Use Mobile Email?
  Figure 12. Respondent Interest in Mobile Email
  Figure 13. Respondent Interest in Mobile Email, by Age
  Figure 14. Respondent Interest in Mobile Email, by Time Spent on Business Travel
  Figure 15. Respondent Interest in Mobile Email, by Occupation
  Figure 16. Which Factors Are Most Important to You in Using Mobile Email?
  Figure 17. Are You Interested in PushMail Service?
  Figure 18. Respondent Interest in PushMail, by Age
  Figure 19. When Do You Plan on Using PushMail Service?
  Figure 20. How Much Are You Willing to Pay per Month for PushMail Service (US$)?
Report's synopsis
  Abstract
  Since it became popular in China in the late nineties, email has been more important as a business tool than for personal use. In addition, users can now access their email via mobile phone by using SMS, WAP/Web, POP3, or PushMail. As a result, Internet email service providers, wireless operators, handset manufacturers, and WAP email providers are keeping a close eye on the mobile email market. Email is a sticky service, but how is it made attractive on handsets? To help industry players learn more about customer attitudes toward mobile email, In-Stat carried out a web survey in March 2007. The study focused on the extent of customer interest and on patterns of usage.
  
  This report is based on data from 725 respondents, 497 (or 68.6%) of whom had not previously used mobile email, and 228 (or 31.4%) of whom are current users. The report analyzes the characteristics of current users first and then discusses the factors influencing consumer interest in mobile email, especially interest in and acceptance of PushMail.
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