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Business Demand Will Drive "PushMail" Forward in China
完成日期:2007年08月
Report Type | Price($) | rebate($) | ||
Paper Report | 1995 |
Words | 0 |
|
PDF Email | 1995 |
pages | 28 |
|
PDF CD | Charts | 0 |
||
All price | Some Sections |
Report's Content
In this Update
Executive Summary
Introduction
Survey Demographics
Survey Results
Characteristics of Current Users
Potential-User Attitudes toward Mobile Email
Reasons for Not Using Mobile Email
Interest Level in Mobile Email
Key Factors of User Experience
Attitudes toward PushMail
Interest Level in PushMail
Willingness to Use PushMail
Acceptable Payment for PushMail
Conclusions
Methodology
List of Tables
Table 1. Profile of Current Users of Mobile Email
Table 2. Current PushMail Services and Pricing (US$)
Table 3. Comparison Between Current and Potential Users, by Age
List of Figures
Figure 1. Respondent Ages
Figure 2. Respondent Occupations
Figure 3. Respondent Monthly Income (US$)
Figure 4. Respondent Monthly Spending on Value-added Services (VAS) (US$)
Figure 5. Respondent Wireless Service Brands
Figure 6. Respondent Service Brands, by Monthly Mobile VAS Spending (US$)
Figure 7. Respondent Attitudes to New Technology
Figure 8. How Much of Your Time is Spent Traveling for Business?
Figure 9. Have You Used Mobile Email Service?
Figure 10. Respondent Usage of Mobile Email, by Attitude to New Technology
Figure 11. Why Do You Not Use Mobile Email?
Figure 12. Respondent Interest in Mobile Email
Figure 13. Respondent Interest in Mobile Email, by Age
Figure 14. Respondent Interest in Mobile Email, by Time Spent on Business Travel
Figure 15. Respondent Interest in Mobile Email, by Occupation
Figure 16. Which Factors Are Most Important to You in Using Mobile Email?
Figure 17. Are You Interested in PushMail Service?
Figure 18. Respondent Interest in PushMail, by Age
Figure 19. When Do You Plan on Using PushMail Service?
Figure 20. How Much Are You Willing to Pay per Month for PushMail Service (US$)?
Executive Summary
Introduction
Survey Demographics
Survey Results
Characteristics of Current Users
Potential-User Attitudes toward Mobile Email
Reasons for Not Using Mobile Email
Interest Level in Mobile Email
Key Factors of User Experience
Attitudes toward PushMail
Interest Level in PushMail
Willingness to Use PushMail
Acceptable Payment for PushMail
Conclusions
Methodology
List of Tables
Table 1. Profile of Current Users of Mobile Email
Table 2. Current PushMail Services and Pricing (US$)
Table 3. Comparison Between Current and Potential Users, by Age
List of Figures
Figure 1. Respondent Ages
Figure 2. Respondent Occupations
Figure 3. Respondent Monthly Income (US$)
Figure 4. Respondent Monthly Spending on Value-added Services (VAS) (US$)
Figure 5. Respondent Wireless Service Brands
Figure 6. Respondent Service Brands, by Monthly Mobile VAS Spending (US$)
Figure 7. Respondent Attitudes to New Technology
Figure 8. How Much of Your Time is Spent Traveling for Business?
Figure 9. Have You Used Mobile Email Service?
Figure 10. Respondent Usage of Mobile Email, by Attitude to New Technology
Figure 11. Why Do You Not Use Mobile Email?
Figure 12. Respondent Interest in Mobile Email
Figure 13. Respondent Interest in Mobile Email, by Age
Figure 14. Respondent Interest in Mobile Email, by Time Spent on Business Travel
Figure 15. Respondent Interest in Mobile Email, by Occupation
Figure 16. Which Factors Are Most Important to You in Using Mobile Email?
Figure 17. Are You Interested in PushMail Service?
Figure 18. Respondent Interest in PushMail, by Age
Figure 19. When Do You Plan on Using PushMail Service?
Figure 20. How Much Are You Willing to Pay per Month for PushMail Service (US$)?
Report's synopsis
Abstract
Since it became popular in China in the late nineties, email has been more important as a business tool than for personal use. In addition, users can now access their email via mobile phone by using SMS, WAP/Web, POP3, or PushMail. As a result, Internet email service providers, wireless operators, handset manufacturers, and WAP email providers are keeping a close eye on the mobile email market. Email is a sticky service, but how is it made attractive on handsets? To help industry players learn more about customer attitudes toward mobile email, In-Stat carried out a web survey in March 2007. The study focused on the extent of customer interest and on patterns of usage.
This report is based on data from 725 respondents, 497 (or 68.6%) of whom had not previously used mobile email, and 228 (or 31.4%) of whom are current users. The report analyzes the characteristics of current users first and then discusses the factors influencing consumer interest in mobile email, especially interest in and acceptance of PushMail.
Since it became popular in China in the late nineties, email has been more important as a business tool than for personal use. In addition, users can now access their email via mobile phone by using SMS, WAP/Web, POP3, or PushMail. As a result, Internet email service providers, wireless operators, handset manufacturers, and WAP email providers are keeping a close eye on the mobile email market. Email is a sticky service, but how is it made attractive on handsets? To help industry players learn more about customer attitudes toward mobile email, In-Stat carried out a web survey in March 2007. The study focused on the extent of customer interest and on patterns of usage.
This report is based on data from 725 respondents, 497 (or 68.6%) of whom had not previously used mobile email, and 228 (or 31.4%) of whom are current users. The report analyzes the characteristics of current users first and then discusses the factors influencing consumer interest in mobile email, especially interest in and acceptance of PushMail.
Related links
◆ Wireless Business Use: The Overlooked Profit Machine [ 2007-07-05 ]
◆ Multimedia Phones in China: What is the Next Selling Point? [ 2007-07-05 ]
◆ Chinese Users Warmly Embrace Multimedia Phones [ 2007-07-05 ]
◆ 2007 Annual Report on China’s Hotel Industry [ 2007-06-19 ]
◆ 2006-2007 Annual Report on the Development of China's Machinery Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Materials Industry [ 2007-03-01 ]
◆ Multimedia Phones in China: What is the Next Selling Point? [ 2007-07-05 ]
◆ Chinese Users Warmly Embrace Multimedia Phones [ 2007-07-05 ]
◆ 2007 Annual Report on China’s Hotel Industry [ 2007-06-19 ]
◆ 2006-2007 Annual Report on the Development of China's Machinery Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Materials Industry [ 2007-03-01 ]
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