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Wireless Business Use: The Overlooked Profit Machine
完成日期:2007年06月
Report Type | Price($) | rebate($) | ||
Paper Report | Words | 0 |
||
PDF Email | 1995 |
pages | 17 |
|
PDF CD | Charts | 0 |
||
All price | Some Sections |
Report's Content
In This Update
Executive Summary
o Spending on Wireless Services
o “Invisible” Spending on Business Wireless
o Mobile Business Revenue is the Majority of Wireless Spending
o Profitability Implications
o Implications for Wireless Operators in the US
List of Tables
Table 1. Average Cost per Minute of Airtime for Corporate-Liable and Individual-Liable Respondents
Table 2. Quantity of Subscribers and Revenue Associated With US Business User Segments
Table 3. Monthly Cost per Subscriber Among Publicly Traded US Operators
Table 4. Contribution Margins from Business User and Pure Consumer Categories
Table 5. Comparison of Subscriber Numbers and Contribution Margin Percentages
Table 6. Comparison of Subscriber Numbers and Contribution Margin Percentages With More Conservative Assumptions
List of Figures
Figure 1. Wireline and Wireless Telecom Spending by US Organizations in 2006 (US$ in Billions)
Figure 2. Growth Projections for US Corporate Spending on Wireline and Wireless Spending from 2006 to 2011 (US$ in Billions)
Figure 3. The Reimbursement Methods Used by US Employers for Wireless Services
Figure 4. Wireline and Wireless Telecom Spending for US Businesses, Including Expensed Wireless Bills (US$ in Billions)
Figure 5. Wireless Billing and Reimbursement Method by US Businesses by Size of Business
Figure 6. Value of Direct and “Invisible” Telecommunications Expenses Used by US Business in 2006 (US$ in Billions)
Figure 7. Business and Consumer Share of US Wireless Telecom Revenue (US$ in Billions)
Figure 8. Source of Current Wireless Phone Among US Respondents
Figure 9. Source of US Wireless Industry’s Contribution Margin in 2006
Figure 10. Minutes of Use for Corporate-Liable and Individual-Liable Respondents
Executive Summary
o Spending on Wireless Services
o “Invisible” Spending on Business Wireless
o Mobile Business Revenue is the Majority of Wireless Spending
o Profitability Implications
o Implications for Wireless Operators in the US
List of Tables
Table 1. Average Cost per Minute of Airtime for Corporate-Liable and Individual-Liable Respondents
Table 2. Quantity of Subscribers and Revenue Associated With US Business User Segments
Table 3. Monthly Cost per Subscriber Among Publicly Traded US Operators
Table 4. Contribution Margins from Business User and Pure Consumer Categories
Table 5. Comparison of Subscriber Numbers and Contribution Margin Percentages
Table 6. Comparison of Subscriber Numbers and Contribution Margin Percentages With More Conservative Assumptions
List of Figures
Figure 1. Wireline and Wireless Telecom Spending by US Organizations in 2006 (US$ in Billions)
Figure 2. Growth Projections for US Corporate Spending on Wireline and Wireless Spending from 2006 to 2011 (US$ in Billions)
Figure 3. The Reimbursement Methods Used by US Employers for Wireless Services
Figure 4. Wireline and Wireless Telecom Spending for US Businesses, Including Expensed Wireless Bills (US$ in Billions)
Figure 5. Wireless Billing and Reimbursement Method by US Businesses by Size of Business
Figure 6. Value of Direct and “Invisible” Telecommunications Expenses Used by US Business in 2006 (US$ in Billions)
Figure 7. Business and Consumer Share of US Wireless Telecom Revenue (US$ in Billions)
Figure 8. Source of Current Wireless Phone Among US Respondents
Figure 9. Source of US Wireless Industry’s Contribution Margin in 2006
Figure 10. Minutes of Use for Corporate-Liable and Individual-Liable Respondents
Report's synopsis
Based upon the surveys in several recent reports, In-Stat has found that the conventional wisdom in the wireless industry significantly underestimates the value of mobile business usage. In-Stat has also reported that many user organizations fail to properly manage wireless expenses, particularly when compared to wireline expenses. The implication is that wireless operators should reallocate resources to support mobile business applications. This, in turn, will help the operators' profitability.
Corporate-liable customers produce the majority of profit and individually liable subscribers contribute most of the remaining profit for wireless operators. Converting corporate customers to assume corporate liability is also in their best interests. Whatever the operators' current strategy for attracting mobile business, the profitability of this segment, along with the growth of mobile data applications for business, indicates that devoting more resources to retain these customers is money well-spent.
Failure to address this market has the potential to leave wireless operators vulnerable to the coming wave of new mobile data operators that will serve the rapidly growing mobile data needs of these customers if given the chance.
Corporate-liable customers produce the majority of profit and individually liable subscribers contribute most of the remaining profit for wireless operators. Converting corporate customers to assume corporate liability is also in their best interests. Whatever the operators' current strategy for attracting mobile business, the profitability of this segment, along with the growth of mobile data applications for business, indicates that devoting more resources to retain these customers is money well-spent.
Failure to address this market has the potential to leave wireless operators vulnerable to the coming wave of new mobile data operators that will serve the rapidly growing mobile data needs of these customers if given the chance.
Related links
◆ Multimedia Phones in China: What is the Next Selling Point? [ 2007-07-05 ]
◆ Chinese Users Warmly Embrace Multimedia Phones [ 2007-07-05 ]
◆ 2007 Annual Report on China’s Hotel Industry [ 2007-06-19 ]
◆ 2006-2007 Annual Report on the Development of China's Machinery Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Materials Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Hi-Tech Industry [ 2007-03-01 ]
◆ Chinese Users Warmly Embrace Multimedia Phones [ 2007-07-05 ]
◆ 2007 Annual Report on China’s Hotel Industry [ 2007-06-19 ]
◆ 2006-2007 Annual Report on the Development of China's Machinery Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Manufacturing Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Advanced Materials Industry [ 2007-03-01 ]
◆ 2006-2007 Annual Report on the Development of China's Hi-Tech Industry [ 2007-03-01 ]
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