Table of Contents
◇　Executive Summary
◇　Methodology
　　*　General Methodology
　　*　Consumer Study Methodology
◇　Definitions
◇　Market Overview
　　*　Regulatory Environment
　　　　☉　MII and SARFT
　　　　☉　Government Regulations
　　　　☉　Mobile TV Licenses
　　*　Technology
　　　　☉　Cellular Technology
　　　　☉　Digital Broadcast Technology
　　　　☉　DVB-H
　　　　☉　SDMB and TDMB
　　　　☉　MediaFLO
　　*　Business Model
　　　　☉　Operator-Led Mobile VAS Approach
　　　　☉　Broadcaster-led Approach with Mobile Operators
　　　　☉　Independent DVB-H Service Provider Approach
　　　　☉　Convergence Issues
　　*　Success Factors
　　　　☉　Pricing Scheme
　　　　☉　Content
　　　　☉　Terminals
　　*　Case Study—Korean DMB
　　　　☉　Provider and Regulation
　　　　☉　Business Models
　　　　☉　Customers
　　　　☉　Analysis
　　*　Case Study—Artificial Life
　　　　☉　Innovative Application
　　　　☉　Business Model
　　*　Consumer Behavior Analysis
　　　　☉　Expected Service
　　　　☉　Favorite Content
　　　　☉　Expected Spending
　　　　☉　Location and Time
◇　Drivers and Barriers
　　*　Drivers
　　　　☉　The Chinese Government has Asked Mobile TV to be Ready Before the 2008 Olympics
　　　　☉　Huge Potential Revenue Attracts Broadcasters and Telecom Carriers
　　*　Barriers
　　　　☉　No Clear Convergence Model Exists
　　　　☉　Infrastructure and Terminals Are the Bottleneck
◇　Market Sizing and Forecast
　　*　Mobile Subscriber Growth
　　*　Mobile VAS Revenue Forecast
　　*　Mobile TV Subscriber Growth Forecast
◇　Profiles
　　*　Mobile Operators
　　　　☉　China Mobile
　　　　☉　China Unicom
　　*　Broadcasters
　　　　☉　SMG
　　　　☉　Dragon Mobile
　　　　☉　CCTV and myCCTV
　　*　Mobile TV Service Providers
　　　　☉　FunVio
　　　　☉　FoneNet
　　　　☉　LE-TV
　　　　☉　CTTNET
　　*　Mobile TV Solution Providers
　　　　☉　Guangzhou Funinhand
　　　　☉　O2-wireless, Inc.
　　*　Handset and Chipset Vendors
　　　　☉　Nokia
　　　　☉　Dopod
　　　　☉　Samsung
　　　　☉　NEC
　　　　☉　Qualcomm
　　　　☉　Intel
　　　　☉　Philips
◇　Conclusions
　　*　Technology Adoption
　　*　End-users
　　*　Content
　　*　Service Charge
　　*　Terminals
◇　Glossary
　　*　Link to Related Reports

List of Tables
　　Table 1. SWOT Analysis of Mobile Operators
　　Table 2. Monternet’s Mobile TV Programs and Pricing Scheme
　　Table 3. Categories of Video Online’s Programs
　　Table 4. China Unicom’s Mobile TV Monthly Charge
　　Table 5. SWOT Analysis of Broadcasters
　　Table 6. FunVio Pricing Policy
　　Table 7. Mobile TV Programs and Pricing Policy of CTTNET
　　Table 8. Handsets Supported by Fondoplayer

List of Figures
　　Figure 1. Users Segment by Age
　　Figure 2. The Marriage Status and Gender of Respondents
　　Figure 3. Average Income and Service Providers $US
　　Figure 4. Current Operator-led Mobile VAS Approach
　　Figure 5. Broadcaster-led Approach with Mobile Operators
　　Figure 6. Independent DVB-H Service Provider Approach
　　Figure 7. Business Model of SDMB and TDMB
　　Figure 8. What Applications Would You Use on your Mobile Phone Besides Voice in the Next Three Years?
　　Figure 9. What Applications Do You Want to Have on Your Handset Besides Voice? (by Respondents’ Age)
　　Figure 10. What Kind of Content Would You Expect from a Mobile TV Service?
　　Figure 11. How Much Do You Spend on Mobile Phone Per Month? ($US)
　　Figure 12. How Much Would You Pay for the Mobile TV Service Monthly? ($US)
　　Figure 13. When And Where Would You Like To Watch Programs On a Mobile Handset?
　　Figure 14. China’s Mobile Subscriber Growth (2000–2004)
　　Figure 15. Mobile Subscriber Growth Forecast (2005–2009)
　　Figure 16. Mobile VAS Revenue Forecast (US$ in Millions and %)
　　Figure 17. Phases in the Evolution of Mobile Video Technology
　　Figure 18. Mobile TV Subscribers Growth Forecast 2005–2009 (Million and %)
　　Figure 19. MyCCTV’s Stage-Division on Mobile TV
　　Figure 20. Samsung TDMB Mobile TV handset
　　Figure 21. NEC940