Table of Contents
　　Executive Summary
　　What a Tangled Web We Weave When Mobile Video We Conceive
　　　　o Six Competing Ways to Deliver Video to Mobile Devices
　　　　　　All Six Ways Compete With, Complement, Displace, or Supplement the Others
　　　　　　Interoperability, Roaming, and Getting Paid Need to Work Reliably
　　Internet Access from a Handset Using a Cell Phone Data Service
　　　　o Alphabet Soup of Mobile Data Standards: GSM, GRPS, EDGE, UMTS, 3G, W-CDMA, etc.
　　　　　　Wide Range of Data Rates Available but Each Service Provider Must Make Decisions
　　　　　　RADVISION’s Broadband-PC-to-3G Cell Phone Video Application
　　　　　　Cyberlink’s Broadband-PC-to-3G or to Anything Video Application
　　　　o The Importance of Java for Internet Browsers on Cell Phones
　　　　o The Importance of Microsoft Windows Media (WM) for Mobile Video
　　　　　　The Importance of Windows Embedded for Portable and Mobile Devices
　　　　o The Importance of Handset Support for Flash Video
　　　　o Apple’s iPhone Supports GSM EDGE Cellular, WiFi, and Bluetooth
　　　　　　iPhone Touting the Whole Internet, and Offering a Multiple Network Platform
　　　　　　iPhone Fits Four of Our Six Mobile Video Market Segments
　　　　o Free-to-Air Analog TV is a Disruptive Influence
　　　　　　Free-to-Air Analog TV May Appeal to Much of the World and Slow the Market Down
　　　　o Free-to-Air Digital Terrestrial TV (DTT) Will Also be Disruptive
　　　　　　DTT PC-TV Tuners and In-Vehicle Tuners May Bypass Mobile Video Services
　　Cellular In Band Video Delivered Through the Cell Phone Receiver in a Handset
　　　　o Digital Cellular Services Operate Within “Bit Rate Budget” Constraints
　　　　　　Bit Rate Budget between Each Handset and Each Base Station
　　　　　　Bit Rate Budget between Each Base Station and the Backbone Network
　　　　o The Freckle Effect Applies To Digital Cellular Bit Rate Budgets
　　　　　　Every Major Cell Phone Service Provides Coverage Maps of Their “Freckles”
　　　　o Why In Band Video Delivery Services Present a Constantly Moving Target
　　　　　　Technical Issues of In Band Video Delivery Services
　　　　　　Business Issues of In Band Video Delivery Services
　　　　o 3GPP Multimedia Broadcast Multicast Service (MBMS)
　　　　o MobiTV as an Example of Cellular In Band Video
　　　　　　MobiTV’s Approach Also Works for Broadband Internet and Pay-TV Services
　　　　o As 3G Evolves, the Need for Broadcast-Specific Overlay Networks May Decline, Slowing the Market for Transmission Equipment
　　Broadcast-Specific Cellular Out of Band Video That Requires an Overlay Network and a Secondary Receiver in Each Handset
　　　　o DVB-H
　　　　　　DVB-H in North America
　　　　o ATSC Mobile Service Approaches
　　　　　　A-VSB for ATSC Markets
　　　　　　MPH for ATSC Markets
　　　　o MediaFLO
　　　　o T-DMB
　　　　o Japan Using OneSeg (Wan-segu)
　　　　o Satellite-to-Handset Services
　　　　　　DVB-SH
　　　　　　S-DMB
　　　　　　MobaHO! in Japan
　　　　　　China Multimedia Mobile Broadcasting (CMMB) Using STiMi
　　　　o Summary and Comparison of Broadcast-Specific Cellular Out of Band Mobile Video Technologies (Broadcast Overlay Networks)
　　“Synch and Go” Video Services That Transfer Content into Memory Devices
　　　　o “Synch and Go” May Be Very Useful for Cable TV Quad Play Services
　　Methods That May Not Require a Cell Phone, Including WiFi and WiMAX
　　　　　　Methods that May Not Require a Cell Phone Include Broadcast-Specific Out of Band Video Overlay Networks and Digital Terrestrial
　　　　　　TV Services
　　　　　　A WiFi-Connected Laptop With an Out of Band Receiver Could Purchase Premium Content, Providing More End-Users for an Out-of-Band Video Service
　　　　o WiFi Hot Spots Create an “Invisible” Free Video Delivery Infrastructure
　　　　　　WiGLe.NET Enables Personal Free WiFi Connections in over 10 Million Locations
　　　　o WiMAX is Creating “Yet Another” Delivery Infrastructure
　　Broadcast TV Methods and Long Range Wireless Broadband (LRWB)
　　　　o Free-to-Air Digital Terrestrial TV (DTT) Broadcast TV Mobile Services
　　　　　　High Definition Video Services Will Be Coming Within Five Years
　　　　　　ATSC Looking at Mobile Video Options
　　　　o Long-Range Wireless Broadband Services (LRWB)
　　Putting It All Together: Standardization Efforts in Mobile Video Services to Make Hybrid Infrastructures Interoperable
　　　　o Mobile Video Services Sit Amidst Broadcasting, Pay-TV and the Internet
　　　　　　Dozens of Possible Usage Models Must Co-Exist
　　　　o Digital Video Broadcast Project Converging Broadcast and Mobile Services
　　　　　　DVB Convergence of Broadcast and Mobile Services (DVB-CBMS)
　　　　　　DVB CBMS Service Purchase and Protection, Including Open Security Framework (OSF)
　　　　　　DVB CBMS OSF
　　　　　　IPsec and SRTP Support Service Level Encryption (SLE)
　　　　　　ISMACryp Supports End-to-End Content Level Encryption (CLE)
　　　　　　ISMACryp 2.0 Supports MPEG-4, Plus Additional CODECs Like Flash and VC-1
　　　　　　DVB-CBMS 18Crypt Profile Adapts OMA DRM 2.0 for DVB-H Implementations
　　　　o Open Mobile Alliance
　　　　　　OMA TestFests Provide “Real World” Interoperability Testing and Compliance
　　　　　　OMA-BCAST Specifications
　　　　o The Broadcast Mobile Convergence Forum (bmcoforum)
　　Streamezzo As An Example Of A Hybrid Mobile Video Approach
　　　　o Streamezzo Delivers Mobile Video via Broadcast or Unicast Networks
　　　　o Streamezzo’s User Interface Simplifies 　Consumers’ Access
　　　　o Streamezzo Deployment with SFR Proves the Concept
　　　　o Streamezzo Architecture Supports Multiple Possible Delivery Options
　　Transmitter Companies
　　　　o Harris Broadcast Communications Covers All Possible Implementation Scenarios for Mobile Video Services, Including Enhanced
　　　　o ATSC MPH
　　　　　　Support for Addressable Advertising Is “Built In” to the Harris Portfolio
　　　　o Rohde & Schwarz
　　　　　　Rohde & Schwarz Developed A-VSB Enhancement for ATSC
　　　　o Thomson Systems Division under the Grass Valley Brand Name
　　Broadcast-Specific Mobile Video Overlay Infrastructure Forecasts by Category by Region
　　　　　　Value of Video Headends Not Included
　　　　o Four Categories of Transmission Equipment
　　　　o North America, by Category
　　　　o Europe, by Category
　　　　o Asia, by Category
　　　　o ROW, by Category
　　Worldwide Summary, by Category
　　Regional Summary of all Categories, Combined
　　Methodology
　　Related In-Stat Reports

List of Tables
　　Table 1. Approximate Data Rates For Various Cellular Phone Internet Access Standards (Name of standard, approximate download data rate in Kilobits/second)
　　Table 2. Evolution of Digital Cellular Data Rates and Bit Rate Budgets (Name of standard, channel width in MHz, data rate in Mb/s)
　　Table 3. Example Listing of MobiTV Deployments with Wireless Carriers
　　Table 4. Comparison of Cellular Out of Band Mobile Video Technologies (Mobile Video standard, Modulation, Channel Spacing, Frequency Range, Peak Data Rate, Video Services Capacity, Back Channel)
　　Table 5. Comparison of Wireless Ethernet Network Standards (Frequency range, multiple access technology, modulation, channel spacing, peak data rate)
　　Table 6. Mobile Video Broadcast Infrastructure by Category, North America (Number of sites, average cost per site, regional value per site by category, US$ Millions, growth rate in percent)
　　Table 7. Mobile Video Broadcast Infrastructure by Category, Europe (Number of sites, average cost per site, regional value per site by category, US$ Millions, growth rate in percent)
　　Table 8. Mobile Video Broadcast Infrastructure by Category, Asia (Number of sites, average cost per site, regional value per site by category, US$ Millions, growth rate in percent)
　　Table 9. Mobile Video Broadcast Infrastructure by Category, ROW (Number of sites, average cost per site, regional value per site by category, US$ Millions, growth rate in percent)
　　Table 10. Mobile Video Broadcast Infrastructure by Category, Worldwide (Number of sites, average cost per site, regional value per site by category, US$ Millions, growth rate in percent)
　　Table 11. Regional Value of all Categories, Combined (Regional total value in US$ Millions, annual growth rate, percent of worldwide total)

List of Figures
　　Figure 1. Worldwide Value of Mobile Video Broadcast Infrastructure Equipment in 2011 (Percent of annual worldwide value by category)
　　Figure 2. Screen Shot Examples of the Streamezzo User Interface
　　Figure 3. Streamezzo Architcture for Hybrid Service Delivery
　　Figure 4. Example of Harris Broadcast Communications’ Mobile Video Service Solution Set
　　Figure 5. Mobile Video Broadcast Infrastructure by Category, North America (US$ Millions by category, by year)
　　Figure 6. Mobile Video Broadcast Infrastructure by Category, Europe (US$ Millions by category, by year)
　　Figure 7. Mobile Video Broadcast Infrastructure by Category, Asia (US$ Millions by category, by year)
　　Figure 8. Mobile Video Broadcast Infrastructure by Category, ROW (US$ Millions by category, by year)
　　Figure 9. Mobile Video Broadcast Infrastructure by Category, Worldwide (US$ Millions by category, by year)
　　Figure 10. Regional Value of all Categories, Combined (Regional total value in US$ Millions)