Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Creative Industry in 2006
　　(I) Market Size and Characteristics
　　　　1. Market Size and Growth in 2006
　　　　2. Market Characteristics in 2006
　　　　3. Application of New Technology
　　(II) Major Countries & Regions
　　　　1. U.S.A.
　　　　2. Europe
　　　　3. Japan
　　　　4. Korea
II. Overview of China's Creative Industry, 2005-2006
　　(I) Development Environment
　　　　1. Policy Environment
　　　　2. Investment Environment
　　　　3. Market Environment
　　　　4. Service Environment
　　(II) Present Situation
　　　　1. Industry Size
　　　　2. Content
　　　　3. Communication
　　　　4. Design
　　(III) Characteristics
　　　　1. Industry clusters in Beijing, Shanghai, Changsha, Guangzhou, and Chengdu take shape
　　　　2. A large number of creative Industry bases are established to build new platforms for cluster innovation
　　　　3. Groups in the creative industry are shifting from the Internet and advertising industries to the animation and online game industries
　　　　4. Creative design outsourcing becomes prevalent
　　(IV) Existing Problems
　　　　1. Creative industry bases are established in a blind manner, resulting in cutthroat competition for resources
　　　　2. The massive expansion of the creative industry runs the risk of generating bubbles
　　　　3. The lack of investment and financing will impede the development of major fields
　　(V) Industry Segments
　　　　1. Creative Real Estate
　　　　2. TV Programme
　　　　3. Films
　　　　4. Advertising
　　　　5. Industrial Design
　　　　6. Online Games
　　　　7. Animation Industry
III. Analysis of Industry Chain in China's Creative Industry in 2006
　　(I) Structure of Industry Chain
　　　　1. Technology Platform
　　　　2. Design
　　　　3. Production
　　　　4. Channels
　　　　5. Related Industries
　　(II) Supply and Demand of the Industry Chain
　　(III) Characteristics of the Industry Chain and Problems
　　　　1. Basic technology platforms are completed but underutilized
　　　　2. Innovative design shows the trend of "crowdsourcing"
　　　　3. Production evolves towards industrialization development model
　　　　4. Integration and segmentation of sales channels coexist
　　　　5. Related industries are crucial to the formation of the industry chain
IV. Analysis of Competitiveness in China's Creative Industry in 2006
　　(I) Competition Model
　　　　1. Product Price
　　　　2. Brand Competition
　　　　3. Channel Competition
　　　　4. Technical Competition
　　(II) Competition Situation
　　　　1. Overall Competition Situation
　　　　2. Potential Entrants and Replacement Products Potential Entrants and Replacement Products
　　　　3. Distribution of Leading Brands
　　(III) Leading Brands' Strategies
　　　　1. Shanda
　　　　2. CCTV
　　　　3. ...
V. Development Trend of China's Creative Industry, 2007-2009
　　(I) Impetuses
　　　　1. Policy Factors
　　　　2. Economic Factors
　　　　3. Social Factors
　　　　4. Technical Factors
　　(II) Development Trend
　　　　1. Trend of Production and Consumption
　　　　2. Development Trend of Products
　　　　3. Trend of Technological Innovation
　　　　4. Trend of Competition
VI. Forecast of China's Creative Industry, 2007-2009
　　(I) Analysis of Development Potential
　　(II) Forecast of Development
　　　　1. Forecast of Size
　　　　2. Forecast of Structure
VII. Investment Opportunities in China's Creative Industry, 2007-2009
　　(I) Index System
　　(II) Investment Opportunities
VIII. Recommendations from Our.
　　(I) Strategic Recommendations
　　(II) Investment Recommendations


List of Tables
　　Market Size of China's Creative Industry, 2005-2006
　　Market Size of China's Online Game Industry in 2006
　　Market Size of China's Animation Industry in 2006
　　Market Size of China's Film Industry in 2006
　　Market Size of China's Industrial Design Industry in 2006
　　Size Of China's DTV Industry in 2006
　　...

List of Figures
　　Market Size of the Global Animation Industry, 2006-2007
　　Development of the American Creative Industry, 2006-2007
　　Development of the Japanese Creative Industry, 2006-2007
　　
　　Development of the Korean Creative Industry, 2006-2007
　　Regional Distribution of the Creative Industry, 2006-2007
　　...