Table of Contents
◇　Executive Summary
◇　Methodology
◇　What does IPTV Mean in China?
　　*　Introduction
　　*　End-user Perspective
　　　　☉　Potential Huge Subscriber Base for IPTV
　　　　☉　IPTV Advantages in Interaction, Ease-Of-Use and Price
　　　　☉　Key Applications Initiate IPTV Market
　　*　Service Providers' Perspectives
　　　　☉　Cable Operators' Perspective
　　　　☉　Telecom Carriers' Perspective
　　*　ICPs' Perspective
　　*　Technology Perspective
　　　　☉　To Challenge the Bandwidth of Dominant ADSL Networks
　　　　☉　IPTV Multicast Conflicts with Telecom Network
　　　　☉　Video Encoding Format
　　　　☉　IPTV Middleware
　　*　Policy Perspective
◇　IPTV Development Trend Analysis
　　*　Business Model
　　　　☉　To Provide STB for Free in Bundles
　　　　☉　STB Sales Model is all about Scale
　　　　☉　Close Cooperation Between Vendors and IPTV Carriers
　　*　Drivers
　　　　☉　Olympic Games in 2008 are a Strong Driver for IPTV
　　　　☉　IPTV's Performance in Interaction, Ease-of-Use and Price Advantage
　　　　☉　Telecom Carriers are Eager to Develop More Broadband Users/Revenue Streams
　　　　☉　ICPs Regard IPTV as a Good Opportunity for Resell
　　　　☉　Equipment Vendors are Anxious to Get Involved in a New Round of Investment
　　*　Barriers
　　　　☉　Broadband Network has a Long Way to To to Meet IPTV Requirements
　　　　☉　IPTV Contents Must be Different and More Attractive
　　　　☉　Unifying IPTV Standards Makes the Process for Wide Adoption Long and Costly
　　　　☉　Facing Pirating in the Long Term
◇　IPTV Forecast 2005-2010 in China
　　*　Subscribers
　　*　STB Unit Shipments
　　*　STB Shipment Revenue
　　*　Carriers
　　　　☉　China Telecom Corporation (CTC)
　　　　☉　China Netcom Corporation (CNC)
　　*　ICPs
　　　　☉　ICCTV
　　　　☉　EastTV
　　　　☉　Shanda
　　　　☉　BJIPTV
　　*　Vendors
　　　　☉　UTStarcom
　　　　☉　ZTE
　　　　☉　Onewave
　　　　☉　Huawei
　　　　☉　Alcatel Shanghai Bell (ASB)
　　　　☉　TransVideo
　　　　☉　VCOM
　　　　☉　STB manufacturers
　　　　☉　Coship
　　　　☉　Changhong
　　　　☉　TCL
　　　　☉　DVN
◇　Conclusions

List of Tables
　　Table 1. IPTV Market Forecast, RMB in Millions, US$ in Millions, 2005-2010
　　Table 2. Advantages and Disadvantages of ADSL 2+, VDSL and FTTH
　　Table 3. Encoding Format Development Situation
　　Table 4. China IPTV STB Unit Shipments and Revenue US$ in Millions 2005-2010

List of Figures
　　Figure 1. Subscriber Base Forecast 2005-2010
　　Figure 2. China IPTV Framework
　　Figure 3. China IPTV Compared with Cable TV, DVD and Broadband VAS
　　Figure 4. Emerging Broadband Access Technologies
　　Figure 5. China IPTV Value Chain
　　Figure 6. IPTV Lifespan Compared with SMS and Broadband
　　Figure 7. China IPTV Subscribers (In Millions) 2005-2010
　　Figure 8. China IPTV STB Shipments 2005-2010
　　Figure 9. China IPTV STB Shipment Revenue, RMB in Millions 2005-2010