CONTENTS

Chapter 1　General Situation of Industry Development
　　Section Ⅰ　General Situation of Wood Flooring Industry
　　　　Ⅰ. Classification of Wood Flooring Products
　　　　Ⅱ. Development Course of Wood Flooring Industry and Distribution of Enterprises
　　Section Ⅱ　Related Wood Flooring Industry Policies and Standards
　　　　Ⅰ Major standards for wood flooring industry
　　　　Ⅱ. Production permit system is to be exercised. Serial numbers will be marked during production selling

Chapter 2　Analysis of Wood Flooring Upstream Industries- Artificial Board Industry
　　Ⅰ. Changes in Chinese artificial board output from 2001 to 2006
　　Ⅱ. Comparison between major regions of artificial board production from 2005 to 2006
　　Ⅲ. Analysis of artificial board production concentration degree

Chapter 3　Wood Flooring Supply Analysis
　　Section Ⅰ　Wood Flooring Output Structure
　　　　Ⅰ. Wood flooring overall output in years from 2003 to 2006
　　　　Ⅱ. Region structure of Chinese solid wood flooring output in 2003-2006
　　　　Ⅲ. Concentration degree of Solid Wood Flooring output from 2003 to 2005
　　　　Ⅳ. Output changes of Chinese top 10 solid wood flooring enterprises in terms of output in 2004-2006
　　Section Ⅱ　Compound Flooring Output Structure
　　　　Ⅰ. Compound flooring overall output in years from　2003 to 2006
　　　　Ⅱ. Region structure of compound flooring output from 2003 to 2006
　　　　Ⅲ. Concentration degree of compound flooring output in from 2003 to 2005
　　　　Ⅳ. Output changes of Chinese top 10 compound flooring enterprises in terms of output in

Chapter 4　Wood Flooring Demand Analysis
　　Section Ⅰ　Factors Affecting Wood Flooring Demand
　　　　Ⅰ. Macroeconomic factors
　　　　Ⅱ. High-speed development of real estate
　　Section Ⅱ　Scale of Chinese Wood Flooring Demand
　　Section Ⅲ Investigation and analysis of consumers for wood flooring
　　　　Ⅰ Investigation Description
　　　　Ⅱ Investigated findings and their analysis:

Chapter5 the competition situation of wooden flooring
　　Section 1 Status and trend of wooden flooring market
　　　　Ⅰ Analysis of wooden flooring industry integration factors
　　　　Ⅱ Wood floor have entered into an era of service competition
　　　　Ⅲ North American giants to take part in the competition
　　　　Ⅳ Trisection situation of wooden flooring brands
　　SectionⅡ　Competitive Strategy of Wood floor
　　　　Ⅰ Highlight advantages of various products
　　　　Ⅱ Environmental protection is a common selling point
　　　　Ⅲ Brand trust will raise consumer loyalty
　　　　Ⅳ Product development should consider more about feeling of foot

Chapter 6　market segment of wooden flooring
　　Section Ⅰ 1999-2006 Chinese market segment s sales volume and market status of wooden flooring in 2006-2007
　　　　Ⅰ 1999-2006, China wooden flooring total sales and sales of market segments
　　　　Ⅱ 2006-2007 China wooden flooring development status
　　Section Ⅰ Solid wooden flooring
　　　　Ⅰ Analysis of the advantages and disadvantages of solid wooden flooring
　　　　Ⅱ　Analysis of Solid wooden flooring　price structure
　　　　Ⅲ Analysis to Solid wooden flooring consumer’s mentality
　　　　Ⅳ Market trend of solid wooden flooring
　　　　Ⅴ Development trend solid wooden flooring products
　　Section Ⅲ Strengthen wooden flooring
　　　　Ⅴ Market competition of strengthen wood floor
　　　　Ⅵ Product development trend of strengthen wooden flooring
　　Section Ⅳ Solid compound wood flooring
　　　　Ⅱ Market status of Solid compound wood flooring
　　　　Ⅳ Competition status of Solid compound wood flooring
　　　　Ⅴ　Compatition trend of Solid compound wood　flooring
　　　　Ⅵ Innovation of Solid compound wood flooring
　　Section Ⅴ　Cork Floor
　　　　Ⅰ　Advantages and disadvantage of cork floor
　　　　Ⅱ Consumer-Oriented promotion of cork floor
　　　　Ⅲ Market of cork floor
　　　　Ⅳ Competition between cork floors
　　Section Ⅵ Bamboo floor
　　　　Ⅰ Superior characteristics of Bamboo floor
　　　　Ⅱ　Market development of bamboo floor
　　　　Ⅲ The status of Bamboo floor
　　　　Ⅳ Competition Situation of Bamboo flooring

Chapter 7 Analysis of Regional Market for wood floor boards
　　Section Ⅰ　International Market
　　　　Ⅰ In 2003 global sales statistics of European strengthened wood floor boards
　　　　Ⅱ　American Wood floor boards
　　　　Ⅲ Wood floor board market in Finland
　　SectionⅡ　Domestic key markets
　　　　Ⅰ Wood floor board market in Shanghai grows from
　　　　Ⅱ Wood floor board market in Beijing
　　　　Ⅲ Wood floor board market in Shenzhen
　　　　Ⅳ Wood floor board market in Xi’an

Chapter 8　Analysis of marketing circulation of wood floor boards
　　SectionⅠ Circulation actuality of wood floor boards
　　　　1. Various forms of ownership systems coexist
　　　　2. Various forms of business coexist
　　　　3. Various grades and various forms of businesses co-exist
　　　　4. The number of the market has increased dramatically
　　　　5. The size of the market becomes larger and larger
　　　　6. The level of market management has been raised to some extent
　　　　7. The rapid development, lack of planning and lack of management and norms, the intensifying competition and the disorderly competition state
　　Section Ⅱ Contrast with different circulation channels of wood floor boards
　　　　Ⅰ Stalls Market
　　　　Ⅱ Building materials supermarkets
　　　　Ⅲ Franchised stores for decorative materials
　　Section Ⅲ The exististing problems of marketing strategy in wood floor boards

Chapter 9 Analysis of typical enterprises for Wood floor board
　　SectionⅠ Powerdek Floor-board
　　　　Ⅰ Introduction to Powerdek Group
　　　　Ⅱ Production status of Powerdek from 2003 to 2006
　　　　Ⅲ Performance analysis of Powerdek from 2003 to 2006
　　　　Ⅳ　Competitive strategy of Company
　　Section Ⅱ Anderson Group
　　　　Ⅰ Introduction to Company
　　　　Ⅱ　Production status of Anderson from 2003 to 2006
　　　　Ⅲ　Performance analysis of Anderson from 2003 to 2006
　　　　Ⅳ The company's development strategy and tactics
　　Section Ⅲ Shanghai Huili Group
　　　　Ⅰ Overview of Company
　　　　Ⅱ Production status of Shanghai Jiali from 2003 to 2006
　　　　Ⅲ Performance analysis of Shanghai Huili from 2003 to 2006
　　Section Ⅳ Jilin Forest Industrial Group
　　　　ⅠOverview of Group
　　　　Ⅱ Production status of Beijing Branch of Jilin Forest Industrial Group from 2003 to 2006
　　　　Ⅲ Production status of Beijing Branch of Jilin Forest Industrial Group from 2003 to 2006
　　Section Ⅳ Sichuan Shengda Company
　　　　Ⅰ Introduction to Company
　　　　Ⅱ Major Products
　　　　Ⅲ Production status of Sichuan Shengda from 2003 to 2006
　　　　Ⅳ Performance analysis of Sichuan Shengda from 2003 to 2006
　　　　Ⅴ Market operation of Company
　　Section Ⅵ Yong’an Forestry
　　　　Ⅰ　Overview of Company
　　　　Ⅱ　Production status of Fujian Yong’an Forestry from 2003 to 2006
　　　　Ⅲ Performance analysis of Fujian Yong’an Forestry Company from 2003 to 2006
　　Section Ⅳ Fillinger Foresty
　　　　Ⅰ Overview of Company
　　　　Ⅱ　Production status of Fillinger from 2003 to 2006
　　　　Ⅲ Performance analysis of Fillinger from 2003 to 2006
　　Section Ⅷ Kronosenhua
　　　　Ⅰ Overview of Company
　　　　Ⅱ　Production status of Kronosenhua from 2003 to 2005
　　　　Ⅲ Performance analysis of Beijing Kronosenhua from 2003 to 2005
　　Section Ⅸ　Guangdong Yingbin Forestry
　　　　Ⅰ Introduction to Company
　　　　Ⅱ Production status of Guangdong Yinglin Forestry from 2004 to 2006
　　　　Ⅲ　Performance analysis of Guangdong Yinglin from 2003 to 2006
　　　　Ⅳ Operation strategy of Company
　　Section Ⅹ　Guangxi Sanwei Forestry Industry (Group) Co. Ltd
　　　　Ⅰ Overview of Company
　　　　Ⅱ Production status of Guangxi Sanwei Forestry from 2004 to 2006
　　　　Ⅲ　Performance analysis of Guangxi Sanwei Forestry from 2003 to 2006
　　Section Ⅺ Nanjing Fenghua Forestry Processing Factory
　　　　Ⅰ　Introduction to Company
　　　　Ⅱ　Production status of Nanjing Fenghua Forstry from 2003 to 2004
　　　　Ⅲ　Performance analysis of Nanjing Fenghua Forestry from 2003 to 2004
　　Section Ⅻ Muling Fubang Forestry Ltd., Co
　　　　Ⅰ　Introduction to Company
　　　　Ⅱ Production status of Muling Fubang Forstry from 2003 to 2006
　　　　Ⅲ Performance analysis of Muling Fubang Forestry from 2003 to 2006

Chapter 10 Investment analysis of wood floor industry
　　Section Ⅰ　Investment properties of wood flooring
　　　　1. Growth
　　　　2. Competitiveness
　　　　3. Productiveness
　　　　4. Development cycle of China’s flooring industry
　　SectionⅡ　SWOT Analysis of Wood floor board
　　　　Ⅰ The favorable factors promoting the development of the flooring industry
　　　　Ⅱ Unfavorable factors of the development of the flooring industry
　　　　Ⅲ　Threath faced by flooring enterprises
　　　　ⅣInvestment opportunies of flooring industry
　　Section Ⅲ Investment Strategies of wood flooring industry
　　　　Ⅰ Intensify large-scale market segmentation
　　　　Ⅱ Clear positioning and consider situations of enterprise resources
　　　　Ⅲ Organize and improve all apects of marketing
　　　　Ⅳ Strengthen cooperation and train talents
　　　　Ⅴ Increase technological development and innovation to win
　　　　Ⅵ　Attach importance to environmental protection and quality certification

Table　Of Contents
　　Table　1　Categories, Formats and Quality Requirements of Chinese Wood Flooring
　　Table　2　Chinese-English Comparison 　　Table　of Related Wood Flooring Standards
　　Table　3　Increase Tendency Chart of Chinese Artificial Board Output from 2001 to 2006
　　Table　4　Major Regions of Artificial Board Production in 2005
　　Table　5　Major Regions of Artificial Board Production in 2006
　　Table　6　Ratio Chart of Major Artificial Board Production Regions in Our Country in 2005
　　Table　7　Ratio Chart of Major Artificial Board Production Regions in Our Country in 2006
　　Table　8　Output Chart of Major Solid Wood Flooring Enterprises in 2003-2006
　　Table　9　Region Structure Chart of Chinese Solid Wood Flooring Output in 2006
　　Table　10　Region Structure Chart of Chinese Solid Wood Flooring Output in 2005
　　Table　11　Region Structure Chart of Chinese Solid Wood Flooring Output in 2004
　　Table　12　Region Structure Chart of Chinese Solid Wood Flooring Output in 2003
　　Table　13　Solid Wood Flooring Outputs of Provinces and Cities in 2006
　　Table　14　Solid Wood Flooring Outputs of Provinces and Cities in 2005
　　Table　15　Chinese Solid Wood Flooring Output Ratio Structure from 2003 to 2005
　　Table　16　Solid Wood Flooring Output Structure (by Scale of Enterprise) in 2004
　　Table　17　Wood Flooring Output Structure (by Scale of Enterprise) in 2003
　　Table　18　Comparison Chart of Wood Flooring Output Increase Rates of Large, Medium and Small Scale Enterprises in 2003-2004
　　Table　19　Chinese Top 10 Solid Wood Flooring Enterprises in Terms of Output in 2006
　　Table　20　Chinese Top 10 Solid Wood Flooring Enterprises in Terms of Output in 2004-2005
　　Table　21　Chinese Compound flooring Output Increase Chart in 2003-2006
　　Table　22　Compound flooring Output Ratio of Provinces and Cities in 2006
　　Table　23　Compound flooring Output Ratio of Provinces and Cities in 2005
　　Table　24　Compound flooring Output Ratio of Provinces and Cities in 2004
　　Table　25　Compound flooring Output Ratio of Provinces and Cities in 2003
　　Table　26　Compound flooring Outputs of Provinces and Cities in 2006
　　Table　27　Compound flooring Outputs of Provinces and Cities in 2005
　　Table　28　Chinese Compound flooring Output Ratio Structure in 2004-2005
　　Table　29　Compound flooring Output Ratio Chart of Large, Medium and Small Scale Enterprises in 2004
　　Table　30　Compound flooring Output Ratio Chart of Large, Medium and Small Scale Enterprises in 2003
　　Table　31　Comparison Chart of Compound flooring Output Increase Rates of Large, Medium and Small Scale Enterprises in 2003-2004
　　Table　32　Chinese Top 10 Compound flooring Enterprises in Terms of Output in 2006
　　Table　33　Chinese Top 10 Compound flooring Enterprises in Terms of Output in 2004-2005
　　Table　34　Ranking of Top 10 Wood Flooring Enterprises in Terms of Output in 2003-2004
　　Table　35　GDP Increase Chart in 2002-2006
　　Table　36　Population Growth in 2001-2006
　　Table　37　Population in 2006 and Its Structure
　　Table　38　Urban Residents’ Disposable Income Per Capita and Its Increase Speed in 2002-2006
　　Table　39　Rural Residents’ Net Income Per Capita and Its Increase Speed in 2002-2006
　　Table　40　Total Retail Amount of Social Consumer Goods and Its Increase Speed in 2002-2006
　　Table　41　Tendency Chart of Increase in the Sold Area of Chinese Commercial Residential Buildings and Houses
　　Table　42　Tendency Chart of Increase in China’s Total Flooring Output from　2004 to 2006
　　Table　43　China’s Wood Flooring Output Value in 2004-2006
　　Table　44　list of China wooden flooring total sales volume and market segment sales from 1999 to 2006
　　Table　45　1999-2006, proportion trend of Chinese main type’s wooden flooring sales volume in the share
　　Table　46　2003-2004, output trend of solid wood floor
　　Table　47　1999-2006, China solid wood flooring sales and the growth trend
　　Table　48　2003-2004, growth of China strengthen wooden flooring production　Unit: 10,000 square meters
　　Table　49　Growth of China strengthen wooden flooring sales from 1999 to 2006
　　Table　50　2003-2004 Growth of China Solid compound wood flooring production
　　Table　51　Growth of China Solid compound wood flooring sales from 1999 to 2006
　　Table　52　Growth of China strengthen wooden flooring sales from 1999 to 2006
　　Table　53　2001—2002 American total trade amount of wood floor boards
　　Table　54　2000-2001 Finland sales revenue of wood floor boards
　　Table　55　Motivation of purchasing home decoration for Beijing residents
　　Table　56　Ratio of choosing three kinds of ground materials for Beijing consumers
　　Table　57　Attention indexes of purchasing floor boards for Shenzhen consumers
　　Table　58　Market share of various floor boards in Shenzhen
　　Table　59　Market share of circulation channels for various decorative materials
　　Table　60　Output increase chart of compound flooring for Powerdek Industrial (Shenzhen) Ltd., Co. from 2003 to 2006
　　Table　61　2003—2006 operation situation of Powerdek Industrial (Shenzhen) Ltd., Co
　　Table　62　2003—2006 operation analysis of Powerdek Industrial (Shenzhen) Ltd., Co
　　Table　63　2003—2006 Output char of wood flooring for Shanghai Anderson Floorign Ltd., Co
　　Table　64　2003—2006 operation situation of Shanghai Anderson Flooring Ltd., Co
　　Table　65　2003—2006 operation analysis of Shanghai Anderson Flooring Ltd., Co
　　Table　66　 2003—2006 output chart of compound flooring for Shanghai Huili Flooring Products Ltd., Co
　　Table　67　2003—2006 operation situation of Shanghai Huili Flooring Products Ltd., Co
　　Table　68　2003—2006 operation analysis of Shanghai Huili Flooring Products Ltd., Co
　　Table　69　2003—2005 output chart of compound flooring for Beijing branch of Jilin Forest Industrial Stock Ltd., Co
　　Table　70　2003—2005 operation situation of Beijing Branch of Jilin Forest Industrial Group
　　Table　71　2003—2005 operation analysis of Beijing Branch of Jilin Forest Industrial Group
　　Table　72　2003—2005 output chart of wood flooring for Sichuan Shengda Forestry Ltd., Co
　　Table　73　2003—2006 operation situation of Sichuan Shengda Company
　　Table　74　2003—2006 operation analysis of Sichuan Shengda Company
　　Table　75　2003—2006 output chart of compound flooring for Fujian Yong’an Forestry Stock Ltd., Co
　　Table　76　2003—2006 operation situation of Fujian Yong’an Forestry
　　Table　77　2003—2006 operation analysis of Fujian Yong’an Forestry
　　Table　78　2003—2006 output chart of compound flooring for Finllinger Forestry (Shanghai) Ltd., Co
　　Table　79　2003—2006 operation situation of Fillinger Flooring (Shanghai) Ltd., Co
　　Table　80　2003—2006 operation analysis of Fillinger Flooring (Shanghai) Ltd., Co
　　Table　81　2003—2005 output chart of compound flooring for Beijing Kronosenhua Floorign Ltd., Co
　　Table　82　2003—2005 operation situation of Beijing Kronosenhua Flooring Ltd., Co
　　Table　83　2003—2005 operation analysis of Beijing Kronosenhua Flooring Ltd., Co
　　Table　84　2004—2006 output chart of solid flooring for Yinglin Forestry in Shunde District of Foshan City
　　Table　85　2003—2006 operation situation of Yinglin Forestry Ltd., Co. in Shunde District of Foshan City
　　Table　86　2003—2005 operation analysis of Yinglin Forestry Ltd., Co. in Shunde District of Foshan City
　　Table　87　2003—2006 output chart of wood flooring for Guangxi Sanwei Forestry Industry (Group) Co. Ltd
　　Table　88　2003—2006 operation situation of Guangxi Forestry Industrial Ltd., Co
　　Table　89　2003—2006 operation analysis of Guangxi Forestry Industrial Ltd., Co
　　Table　90　2003—2004 output chart of wood flooring for Nanjing Fenghua Forestry
　　Table　91　2003—2004 operation situation of Nanjing Fenghua Forestry Processing Factory
　　Table　92　2003—2004 operation analysis of Nanjing Fenghua Forestry Processing Factory
　　Table　93　2003—2006 output chart of wood flooring for Muling Fubang Forestry Ltd., Co
　　Table　94　2003—2006 operation situation of Mulin Fubang Forestry Ltd., Co
　　Table　95　2003—2006 operation analysis of Mulin Fubang Forestry Ltd., Co
　　Table　96　2003—2004 Table　of earning profits for China’s flooring industry
　　Table　97　2003—2004 Table　of payoff level for China’s flooring industry
　　Table　98　Life cycle of Industry
　　Table　99　2003—2004 Table　of development scale for China’s flooring industry