Chapter One Current development situation and representative characteristic of cosmetics market
　　Section One Development overview of cosmetics market
　　　　First, development situation
　　　　Second, current situation of third-class and fourth-class cosmetics market
　　Section Two Development characteristic of cosmetics market
　　　　First, development characteristic of cosmetics products
　　　　Second, the basic characteristics of medium and small-scale cosmetics enterprises
　　　　Third, manifestation characteristic of cosmetics market
　　Section Three The existing problem of development of cosmetics market
　　　　First, service quality
　　　　Second, attention effect
　　　　Third, credit reputation
　　　　Fourth, countermeasure discussion of development of cosmetics trade

Chapter Two The current development situation of international cosmetics market and trade
　　Section One Current situation summary of international cosmetics market
　　　　First, summary of skin care products market
　　　　Second, summary of hair-care articles market
　　　　Third, summary of color make-up cosmetics and perfume market
　　Section Two Developmental summary of American cosmetics trade
　　　　First, current situation of American cosmetics trade
　　　　Second, development trend of American cosmetics trade
　　　　Third, structure compare of American cosmetics
　　　　Fourth, requirement forecasting of American cosmetics and container of 2009
　　Section Three Development level of Japanese cosmetics trade
　　　　First, Japanese cosmetics trade's current situation
　　　　Second, Japanese cosmetics trade's development trend
　　　　Third, competitive strategy of Japanese cosmetics
　　Section Four Cosmetics market of South Korean
　　Section Five Development situation of French cosmetics trade
　　　　First, French cosmetics trade's current situation
　　　　Second, French cosmetics trade's development trend
　　　　Third, export situation of French cosmetics in 2005
　　Section Six Overview of world famous-brand cosmetics
　　　　First, ten major world brand cosmetics company
　　　　Second, characteristic of world famous-brand cosmetics
　　　　Third, marketing tactics of world famous-brand cosmetics
　　　　Fourth, marketing analysis of cosmetics brand

Chapter Three The basic development state of cosmetics trade of our country
　　Section One Living environment and influence of cosmetics trade
　　　　First, retrospect of economical operation of 2005
　　　　Second, trade policy environment and restriction
　　　　Third, the change of retail environment impact on cosmetics market
　　Section Two The development survey of domestic cosmetics trade
　　　　First, production scale of cosmetics trade
　　　　Second, the trade’s management competence
　　　　Third, enterprise distribution and market pattern
　　　　Fourth, penetration situation of cosmetics market of our country
　　　　Fifth, development characteristic of cosmetics trade
　　　　Sixth, characteristic of main regional of cosmetics market
　　Section Three Development and trend analysis of tcosmetics Industry
　　　　First, development overview of cosmetics manufacturing industry
　　　　Second, development trend of cosmetics industry
　　　　Third,development trend of beauty & hair-dressing market of 2006

Chapter Four Supply analysis of cosmetics market
　　Section One The whole state of supply of cosmetics market
　　　　First, the scale of trade supply
　　　　Second, business opportunity of investment
　　　　Third, structure and change situation of market price
　　　　Fourth, the national trade adjustment and market supply
　　Section Two Market supply analysis of main assortment of cosmetics
　　　　First, marketing analysis of cosmetics brand
　　　　Second, supply analysis of hair articles market
　　Section Three Cosmetics packaging market
　　　　First, leading direction of the cosmetics packaging materials of our country
　　　　Second, cosmetics packaging materials -- glass and plastics who control the situation
　　　　Third, development direction of cosmetics packaging trade of our country
　　　　Fourth, the new development trend of global cosmetics packaging trade
　　　　Fifth, the tactics of cosmetics packaging

Chapter Five Demand analysis of cosmetics market
　　Section One Marketing channel of cosmetics of our country
　　　　First, marketing access of cosmetics of our country
　　　　Second, brand orientation of cosmetics market
　　　　Third, consumption guide of advertisement to consumers
　　　　Fourth, the meaning that promotion and direct selling to the skin care trade
　　　　Fifth, marketing analysis of fancy soap/body wash /hand sanitizer market
　　　　Sixth, toothpaste market analysis
　　Section Two Consumers composing analysis
　　　　First, market analysis of woman cosmetics
　　　　Second, market analysis of children cosmetics
　　　　Third, market analysis of cosmetics for men
　　　　Fourth, market analysis of old person's cosmetics
　　Section Three Analysis of consumptive characteristics
　　　　First, brand consumption analysis of clean skin cosmetics
　　　　Second, age and income influence the choice of cosmetics kind and brand
　　　　Third, the brand regional characteristic is obvious
　　Section Four The composing analysis of resident consumption
　　　　First, consumption transition
　　　　Second, the investigation of cosmetics consumption composing
　　Section Five Consumer's psychoanalysis
　　　　First, the woman's purchase psychoanalysis
　　　　Second, woman's cosmetics purchase psychological characteristic
　　Section Six Consumption structure change of the cosmetics
　　　　First, cosmetics
　　　　Second, hair wash, hair care articles
　　　　Third, color make-up articles
　　　　Fourth, defend declining the anti-aging articles

Chapter Six Imports and exports analysis of cosmetics of our country
　　Section One Imports and exports state of cosmetics of our country
　　Section Two The latest tendency of imports and exports of the cosmetics

Chapter Seven The channel and marketing analysis of cosmetics trade of our country
　　Section One Staple market channel of cosmetics trade of our country
　　　　First, wholesale market
　　　　Second, retail terminal market
　　　　Third, professional market
　　Section Two Transition of marketing strategy of cosmetics
　　　　First, individuation consumption era and new value creation system
　　　　Second, make the gold network
　　　　Third, only way of cosmetics marketing
　　Section Three Direct marketing and cybermarketing of cosmetics
　　　　First, the concept of direct marketing
　　　　Second, characteristic and advantage of cosmetics cybermarketing
　　　　Third, current situation of cosmetics cybermarketing
　　Section Four Channel tactics of cosmetics marketing
　　　　First, necessity that cosmetics implement gradient marketing
　　　　Second, channel gradient
　　　　Third, gradient of target consumer
　　　　Fourth, brand gradient
　　　　Fifth, price gradient
　　　　Sixth, promotion gradient
　　　　Seventh, service gradient

Chapter Eight Competition pattern of cosmetics market of our country
　　Section One Great pattern of cosmetics market of our country
　　　　First, regional pattern of cosmetics market of our country
　　　　Second, composing and market occupancy of enterprise ownership
　　　　Third, general list of brand of cosmetics market
　　　　Fourth,the competitive situation of hair articles
　　　　Fifth, the occupancy pattern of cosmetics market
　　　　Sixth, the occupancy pattern of color make-up product market
　　Section Two Regional market of the cosmetics of Guangdong
　　　　First, summary of cosmetics regional market of Guangdong
　　　　Second, Guangdong color make-up cosmetics market
　　　　Third, cosmetics market of Guangzhou
　　　　Fourth, export growth trend of cosmetics of Guangdong port
　　Section Three Regional market of the cosmetics of Shanghai
　　　　First, overview of market
　　　　Second, market of color make-up of Shanghai
　　　　Third, cosmetics market of Shanghai
　　　　Fourth, Shanghai hair wash and hair-care articles market
　　Section Four Cosmetics market of Beijing
　　　　First, summary of cosmetics market of Beijing
　　　　Second, cosmetics market of Beijing
　　　　Third, the cosmetics market of Fengtai
　　Section Five Competitive situation of the cosmetics

Chapter Nine Development of WTO and cosmetics trade of our country
　　Section One WTO impact on cosmetics trade
　　　　First, cosmetics management will be in line with international standards
　　　　Second, further reduce customs' tariff and increase the trade of importing
　　　　Third, the cosmetics industrial structure will be adjusted
　　Section Two The promotion function that WTO impact on the cosmetics trade of our country
　　　　First, stimulate the market to consume wholly
　　　　Second, improve the trade level of production
　　Section Three After joining WTO enterprise's competitiveness and countermeasure analysis
　　　　First, international competitiveness of domestic cosmetics
　　　　Second, brand marketing seize the market
　　　　Third, variety development lead the market
　　　　Fourth, develop the distinct function products of Chinese characteristics
　　　　Fifth, strong cooperate with strong ,the league of Nations

Chapter Ten Analysis of the main foreign capitals cosmetics enterprise
　　Section One France L' oreal group
　　　　First, enterprise's background
　　　　Second, development course of L' oreal in China
　　　　Third, development operation
　　　　Fourth, marketing channel and network
　　　　Fifth, management characteristic of L' oreal Company
　　Section Two American P&G
　　　　First, enterprise's background
　　　　Second, development in China of P&G
　　　　Third, management characteristic of P&G
　　　　Fourth, company’s management
　　Section Three Amway
　　　　First, Amway is in China
　　　　Second, products of Amway
　　　　Third, Amway marketing
　　Section Four U.S.A. Avon
　　　　First, enterprise's background
　　　　Second, selling mode of Avon
　　　　Third, Avon swift and violent development in China
　　Section Five Japan Shiseido
　　　　First, enterprise background of Shiseido
　　　　Second, Shiseido keys to success --In the lead
　　　　Third, Shiseido development in China
　　　　Fifth, Shiseido many brand tactics in Chinese market

Chapter Eleven Domestic cosmetics enterprises
　　Section One Shanghai Jahwa
　　　　First, developing history
　　　　Second, core business
　　　　Third, main products
　　　　Fourth, financial analysis
　　Section Two Beijing Sanlu factory
　　　　First, enterprise's overview
　　　　Second, enterprise's current situation and trends
　　Section Three Tianjin Yumeijing group
　　Section Four Elegbacae cosmetics company
　　Section Five Guangzhou Tobaby cosmetics co., Ltd
　　Section Six Natural beauty cosmetics company
　　　　First, global capability file
　　　　Second, future development tactics of natural beauty

Chapter Twelve Development trend of cosmetics trade
　　Section One Trend of international cosmetics trade
　　　　First, the development trend of international cosmetics
　　　　Second, the analysis of global natural cosmetics market
　　Section Two Trade trend of domestic cosmetics
　　　　First, development trend of domestic cosmetics
　　　　Second, development trend of the cosmetics in the future
　　Section Three The consumption trend and requirement forecasting of domestic cosmetics market
　　　　First, the sales trend of domestic cosmetics market
　　　　Second, the rural market will become the important demand source gradually
　　　　Third, change of cosmetics consumption demand classification
　　　　Fourth, the prediction of light spot cosmetics in 2006
　　　　Fifth, the prediction of sales amount of Chinese cosmetics market of 2008
　　Section Four Demand and train objective positioning analysis of cosmetic market
　　　　First, cosmetic market scale analysis
　　　　Second, development countermeasure of cosmetic market
　　Section Five The chain operation trend of cosmetics trade

Chapter Thirteen Hot product analysis of the cosmetics
　　Section One Sun-proof cosmetics
　　　　First, market potential of sun-proof cosmetics
　　　　Second, product classification of sun-proof cosmetics market
　　　　Third, the current situation of sun-proof cosmetics market of our country
　　　　Fourth, perspectivity of global main sun-proof market
　　　　Fifth, development trend of sun-proof cosmetics
　　Section Two Perfume
　　　　First, new tendency of perfume consumption
　　　　Second, the most popular ten major perfume brands
　　Section Three Hair dye cosmetics
　　　　First, natural hair dye emerge
　　　　Second, compound hair dye sell well
　　　　Third, colored hair dye is fashionable
　　Section Four Body care cosmetics
　　　　First, famous product of famous brand
　　　　Second, the customer consumption moves to maturity
　　Section Five Nanometer cosmetics
　　　　First, definition of nanometer
　　　　Second, application in the cosmetics of nanotechnology
　　Section Six Man's cosmetics
　　Section Seven Children's cosmetics
　　　　First, personal nursing articles
　　　　Second, drive worm's products
　　　　Third, massage oil series
　　　　Fourth, other children's cosmetics
　　Section Eight Other hot assortment cosmetics
　　　　First, green cosmetics
　　　　Second, fruit cosmetics
　　　　Third, rice husk cosmetics
　　　　Fourth, coconut purification cosmetics
　　　　Fifth, tea cosmetics
　　　　Sixth, " sun fragrant " cosmetics

Chapter Fourteen The study of development countermeasure of domestic cosmetics trade
　　Section One System reform and structural adjustment
　　Section Two Hi-Tech development strategy
　　Section Three Enterprise's innovation strategy
　　　　First, innovation of technology
　　　　Second, innovation of corporate culture idea
　　　　Third, innovation of enterprise's management mode
　　　　Fourth, innovation of " key ability " of enterprises
　　　　Fifth, innovation of operation type of enterprise
　　　　Sixth, standard product tactics
　　Section Four Cosmetics enterprise's brand strategy
　　　　First, brand function in the marketing
　　　　Second, the brands strategy of Chinese enterprises
　　Section Five Marketing tactics
　　　　First, the chance on the function segment market
　　　　Second, regional market
　　　　Third, efficient marketing channel and e-commerce
　　Section Six Medium and small cosmetics enterprise's competitive strategy
　　　　First, market tactics of small and medium-sized enterprises
　　　　Second, products development policy of small and medium-sized enterprises
　　　　Third, sustainable development tactics of small and medium-sized enterprises
　　Section Seven Trend of future market of medium and small cosmetics enterprise
　　　　First, development trend of middle-and-low grade cosmetics
　　　　Second, focus and trend of the middle-and-low grade cosmetics
　　　　Third, medium and small cosmetics enterprise's competitive strategy

CHART CONTENTS
　　Chart: Growth trend and prediction of daily chemical market
　　Chart: The area composing of sales amount of global cosmetics
　　Chart: The number compare of cosmetics manufacturing enterprise and skin care manufacturing enterprise
　　Chart: The cosmetics brands of the top 30 of market share
　　Chart: 2005 fashion color make-up products
　　Chart: 5 big eye color make-up products in U.S.A
　　Chart: 5 big face color make-up products in U.S.A
　　Chart: 5 big nail-care products color make-up products in U.S.A
　　Chart: 5 big lipsticks of brands of U.S.A
　　Chart: 5 big perfume brands for ladies of Europe
　　Chart: Cosmetics sales amount of 10 large cosmetics companies in U.S.A
　　Chart: The top 5 cometics brand of U.S.A
　　Chart: The structure contrast of American cosmetics of 2005
　　Chart: The proportion contrast of Chinese,American cosmetics structure in 2005
　　Chart: Pre-capita consumption of our country compare with American cosmetics in 2005
　　Chart: The amount of money of leaving factory of different assortment cosmetics in Japan ( The top 20 )
　　Chart: 8 big cosmetics companies in Japan
　　Chart: Sales amount of 6 big French cosmetics companies
　　Chart: 5 kinds of most salable famous-brand perfume for men in France
　　Chart: The most famous cosmetics brand company in the world at present
　　Chart: Rank the top 5 cosmetics brand in 2005 ( Western Europe )
　　Chart: The economic complex index of our country in January - June of 2005
　　Chart: The tendency of economic complex index and monitor early warning index of our country in January - June of 2005
　　Chart: Increase situation of income of common people in 2005
　　Chart: Average annual increase rate of economy of our country during “The Tenth Five-year plan”
　　Chart: Main indicator that cosmetics enterprises divide into groups according to the economic type
　　Chart: The monthly statistical form of cosmetics retail sales amount of 20 big emporium of the whole country of 2005
　　Chart: market penetration of cosmetics category
　　Chart: Cosmetics category penetration, the first brand penetration and the consumption proportion of the first brand
　　Chart: Existing ownership composition of cosmetics manufacturing enterprise of our country
　　Chart: Compare of domestic every big emporium in 2005
　　Chart: The distribution of production and sale of Chinese cosmetics
　　Chart: The exported sum of Chinese cosmetics by region
　　Chart: The variety proportion of cosmetics of our country
　　Chart: Market supply price of some variety cosmetics
　　Chart: The comparison of number of cosmetics manufacturing enterprise and skin care products manufacturing enterprise
　　Chart: The cosmetics brands of the top 30 market share
　　Chart: Marketing access of every regional market
　　Chart: The selling point orientation of brand function of domestic skin care products
　　Chart: The active degree indexes of main skin care brand
　　Chart: National output total of the soap in February - December of 2005
　　Chart: Factor which consumers consider while choosing the body wash
　　Chart: National output total of the toothpaste in February - December of 2005
　　Chart: The proportion that women of four cities use the cosmetics
　　Chart: The proportion that women of different age brackets use the cosmetics
　　Chart: The scale sketch map of children cosmetics market of our country
　　Chart: The scale sketch map of cosmetics market for men of our country
　　Chart: The per capita cosmetics consumption comparison of America,Japan and China
　　Chart: The proportion that different incomes women use the cosmetics
　　Chart: The proportions that women use all kinds of cosmetics and make-up cosmetics
　　Chart: The proportions that women use different cosmetics
　　Chart: The proportions that women use different make-up cosmetics
　　Chart: Brand awareness of clean skin care cosmetics
　　Chart: The brand rank that women like the cosmetics
　　Chart: The contrasts of rate of utilization and liking rate that four cities women use every brand
　　Chart: Rate of utilization of different brand that professional women use
　　Chart: Choice relation of age and cosmetics brand
　　Chart: Using proportions that different ages women to various cosmetics
　　Chart: Using situation that different age women use cross-eye frost
　　Chart: Choice relation that consumer income and cosmetics brand
　　Chart: Women of four cities are in the cost of the cosmetics every year
　　Chart: Average cost of different family's per capita monthly incomes that women use on the cosmetics of every year
　　Chart: Expenditure proportion that different family's per capita monthly incomes women use on skin care cosmetic
　　Chart: Average cost that different urban women use on the cosmetics of every year
　　Chart: The factor that influence women to buy the cosmetics
　　Chart: The top ten of rate of utilization of cosmetics brands that women of four cities use
　　Chart: The partiality that different regional women to every cosmetics
　　Chart: Overall appraisal on beauty services that present beauty parlor
　　Chart: Overall appraisal on the result of use of the present cosmetics
　　Chart: Respect most unsatisfied with present beauty services
　　Chart: Subject problem the most that the cosmetics market exists at present
　　Chart: How to think about the cosmetics advertisement that the celebrity speaks on behalf
　　Chart: Whether line eyebrow, line lip,etc. are medical cosmetology or life beauty treatment
　　Chart: Different schooling thinks whether line eyebrow,etc. are medical cosmetology or life beauty treatment
　　Chart: Information which consumers want to know at first while choosing the cosmetics
　　Chart: Rectify and standardize primary problem of the cosmetics market
　　Chart: Comparison of different factors that consumers choose shampoo
　　Chart: Comparison that consumers had a partiality for the shampoo function
　　Chart: The anti-aging cosmetics in western Europe take the proportion of the cosmetics
　　Chart: The anti-aging cosmetics of our country take the proportion of the cosmetics
　　Chart: Situation of main countries and regions of the imported and exported cosmetics of our country
　　Chart: The imported data statistics of lip cosmetics in 2005
　　Chart: The imported data statistics of eyes cosmetics in 2005
　　Chart: The imported data statistics of nail cosmetics in 2005
　　Chart: The imported data statistics of foundation in 2005
　　Chart: The imported data statistics of other cosmetics in 2005
　　Chart: The imported data statistics of toothpaste in 2005
　　Chart: The imported data statistics of other cleaning teeth products in 2005
　　Chart: The imported data statistics of tooth line in 2005
　　Chart: The imported data statistics of buccal cleanser in 2005
　　Chart: The imported data statistics of other hair-care products in 2005
　　Chart: The imported data statistics of shampoo in 2005
　　Chart: The imported data statistics of marcel products in 2005
　　Chart: The imported data statistics of hair spray in 2005
　　Chart: The imported data statistics of shaving cream in 2005
　　Chart: The imported data statistics of deodorant and antisudorific in 2005
　　Chart: The imported data statistics of other body shampoo in 2005
　　Chart: The imported data statistics of depilatory and other cosmetics in 2005
　　Chart: The imported data statistics of perfume and floral water in 2005
　　Chart: The imported data statistics of soap in 2005
　　Chart: State that the cosmetics enterprises of our country on network
　　Chart: The distribution proportion of gross sales amount of cosmetics market of our country
　　Chart: The ownership composing of cosmetics trade enterprises of our country
　　Chart: Brand list of the classical cosmetics of 2005
　　Chart: Ten major brand list of cosmetics at home of 2005
　　Chart: Popularity analysis of the shampoo brand
　　Chart: The market occupancy situation of shampoo brand of our country
　　Chart: The market occupancy situation of hair-care articles market
　　Chart: The main brand market situation of national large-scale retail enterprise's cosmetics
　　Chart: The occupancy situation of color make-up market of our country
　　Chart: The main brand market situation of national large-scale retail enterprise's beauty products
　　Chart: The brand occupancy situation of Guangdong color make-up market of 2005
　　Chart: The consumption frequency of Guangzhou cosmetics consumer in August - November of 2005
　　Chart: The most frequently used cosmetics brand of the consumers in Guangzhou of 2005
　　Chart: Cosmetics brand loyalty of the consumers in Guangzhou of 2005
　　Chart: The main consideration that consumers in Guangzhou buy the cosmetics in 2005
　　Chart: The main consider function that consumers in Guangzhou buy the cosmetics in 2005
　　Chart: Guangdong Province cosmetics consumption account for the national proportion in 2005
　　Chart: In 2005 the ratio that overseas famous brand cosmetics occupy the Shenzhen market
　　Chart: The brand occupancy situation of color make-up market of Shanghai
　　Chart: The brand occupancy situation of cosmetics market of Shanghai
　　Chart: The top ten enterprises that occupies the market of Beijing
　　Chart: The occupancy situation of every brand of cosmetics market of Beijing of 2005
　　Chart: Means of Beijinger's cognition of domestic countries brand
　　Chart: Means of Beijinger's cognition of foreign countries brand
　　Chart: P&G's overview
　　Chart: The appraisal comparison on Amway Company of three cities of Beijing, Shanghai, Guangzhou
　　Chart: The index per share of Shanghai Jahwa Limited Company in 2005
　　Chart: The profit composing form of Shanghai Jahwa Limited Company in 2005
　　Chart: The earning capacity of Shanghai Jahwa Limited Company in 2005
　　Chart: The management ability of Shanghai Jahwa Limited Company in 2005
　　Chart: Capital structure of Shanghai Jahwa Limited Company in 2005
　　Chart: The development capacity of Shanghai Jahwa Limited Company in 2005
　　Chart: The proportion that Sun-proof cosmetics to cosmetics market
　　Chart: 12 kinds of sun-proof products welcomed by the net friend most in 2005
　　Chart: Retail sales prediction of sun-proof cosmetics in 2001-2006
　　Chart: Increase rate prediction of retail sales of sun-proof cosmetics in 2001-2006
　　Chart: The market scale sketch map of man’s cosmetics of our country