Chapter One The current situation and development analysis of China Beer industry
Section One The current situation and development analysis of China Beer industry
First, development course of China Beer industry
Second, current situation analysis of China Beer industry
Third, characteristic analysis of China Beer industry
Fourth, structural change of China Beer industry
Fifth, China Beer industry store the subject problem that is here
Section Two In 2005/2006 the running situation analysis of China Beer industry
First, the first in the world for four years in succession of China Beer's output
Second, the increase range of beer profit and tax are higher than the increase range of output in pairs
Third, the ten great invent of beer industry in 2005
Fourth, " formaldehyde incident " affect the nerve of beer industry
Fifth, China Beer industry says good-bye to annexe, raises the agitation of expansion production and self-build
Sixth, Chinese and foreign brands of beer industry of our country will full of fierce competition in 2006

Chapter Two Analysis of current situation of the development of world beer industry
Section One Current situation and developmental trend analysis of world beer market
First, current situation of world beer market
Second, developmental trend of global beer market
Section Two Regional market analysis of world beer
First, Europe
Second, Africa
Third, Asia
Fourth, North America and South America
Fifth, Pacific Ocean area
Section Three Beer brand analysis in the world
First, Budweiser
Second, Beke’s beer
Third, Heineken Beer
Fourth, Calsberg

Chapter Three Related industry's analysis of beer
Section One In 2005/2006 Running situation of alcoholic drinks and beverage industry in China
First, overall running situation of 2005
Second, supply and demand analysis of the market of 2005
Third, main enterprise's operation in 2005
Fourth, the prosperity analysis of alcoholic drinks and beverage manufacturing industry in 2006
Section Two Chinese alcoholic drinks industry analysis
First, analysis of Chinese alcoholic drinks market
Second, the main factor analysis that influence development of Chinese alcoholic drinks industry
Section Three China Beer's main raw materials market analysis
First, the demand and supply analysis of malt
Second, production and development of domestic beer barley
Third, the supply state of hops
Fourth, import situation of Chinese barley and forecast of global barley output of 2006/2007

Chapter Four Import and export state analysis of China Beer in 2005/2006
Section One China Beer's import and export development analysis and beer enterprise's internationalization risk analysis
First, China Beer's import and export development analysis
Second, internationalization risk analysis of China beer enterprise
Section Two Provincialism analysis of beer imports and exports of our country
First, the main import area of China Beer
Second, the main export area of China Beer
Section Three Main export areas and enterprise's analysis of beer of our country
First, Shandong Province
Second, Guangdong Province
Third, Tsingtao beer
Fourth, Yanjing beer

Chapter Five China Beer's regional market analysis
Section One North China beer market analysis
First, The market overview and economic indicator analysis of beer of five provinces and cities of North China
Second, Beijing Beer market analysis
Third, Inner Mongol beer market analysis
Fourth, Tianjin beer market analysis
Section Two Northeast Beer market analysis
First, Northeast beer industry analysis
Second, Liaoning beer market analysis
Section Three East China beer market analysis
First, overview of East China beer market
Second, Shanghai beer market analysis
Third, Zhejiang beer market analysis
Fourth, Anhui beer market analysis
Fifth, Shandong beer market analysis
Sixth, Fujian beer market analysis
Seventh, Southern Jiangsu beer market analysis
Section Four Middle and southern beer market analysis
First, overview of middle and southern beer market
Second, Henan beer market analysis
Third, Hubei beer market analysis
Fourth, Hunan beer market analysis
Fifth, Guangdong beer market analysis
Sixth, Shenzhen beer market analysis
Section Five Southwest beer market analysis
First, overview of southwest beer market
Second, Yunnan beer market analysis
Third, Sichuan, Chongqing beer market analysis
Section Six Northwest beer market analysis
First, overview of Northwest beer market
Second, Shaanxi beer market analysis
Third, Qinghai beer market analysis

Chapter Six Consumer analysis of China Beer market
Section One Behaviour analysis of beer consumer
First, product awareness process of beer consumer
Second, consumption place analysis of beer consumer
Third, factor analysis that influence beer consumer
Section Two The urban beer’s consumption market analysis
First, urban beer’s consumptive characteristics and influence factor
Second, urban beer’s consumption market analysis
Third, Howbeer enterprise open up the urban market high-efficiently
Section Three Market analysis of rural beer
First, rural beer market analysis
Second, develop the market of rural beer can't be blind
Third, how to open up the market of rural beer

Chapter Seven Competition analysis of China Beer industry
Section One China Beer's competition form analysis
First, price competition
Second, products competition
Third, brand competition
Fourth, advertising competition
Section Two Competition characteristic analysis of China Beer
First, China Beer industry still in growth stage
Second,competition of China Beer market also very abundant
Third, change of the competition focus
Section Three China Beer industry merge analysis
First, development course and current situation analysis of trade merger
Second, a huge sum of money raise merge upsurge of beer industry of our country
Third, factor analysis of successful merger
Fourth,Strategic pattern analysis after scale merging of beer industry
Section Four China Beer's competition pattern analysis
First, China Beer industry market’s base set up for the first time
Second, beer industry enter Warring States era
Third, China Beer industry form oligarch's competition gradually
Fourth, the foreign capitals purchase change pattern, the internationalization of domestic battle field of beer industry
Fifth, market shares of the first ten major beer enterprises is up to 61%
Section Five Analysis that beer enterprises of foreign capitals enter China Beer market
First, world " the big crocodile " commands an army in China
Second, civil war of China Beer industry that the foreign capitals scalp
Third, Budweiser change Chinese strategy
Fourth, Belgium InBev spend more money on Pearl River beer 120 million buys in 1.31% stock rights
Fifth, InBev purchases Sedrin with 5,886 million and break China Beer industry to note down
Sixth, biggest beer group in the world will continue opening up Chinese market
Seventh, the world beer Corona marches into Chinese market with higher speed

Chapter Eight Leading enterprise analysis of China Beer
Section One Tsingtao brewery group
First, company's basic situation
Second, Tsingtao beer's development course
Third, product series of Tsingtao beer
Fourth, management state analysis of Tsingtan beer
Fifth, capital operation analysis of Tsingtao beer
Sixth, main experience that Tsingtao beer expand
Seventh, Tsingtao beer's brand operation analysis
Eighth, Tsingtao beer’s development strategy analysis
Section Two China Resources brewery group
First, development course and current situation
Second, China Resources' beer operation state analysis
Third, technological state analysis of China Resources beer
Fourth, capital operation analysis of China Resources
Fifth, brand operation analyis of China Resources beer
Sixth, key competitiveness analysis of China Resources beer
Section Three Yanjing Brewery Group
First, company's development course
Second, merger strategy analysis of Yanjing beer
Third, preponderant regional analysis of Yanjing beer
Fourth, brand strategic analysis of Yanjing beer
Fifth, management state analysis of Yanjing beer of 2005 and the first half of 2006
Sixth, 2006 and future development plan
Section Four Guangdong Pearl River Brewery group
First, enterprise's development course
Second, capital operation analysis of Pearl River beer
Third, listing analysis of Pearl River beer and InBev add more money
Fourth, successful factor analysis that Pearl River beer
Fifth, 2006 and future development plan
Section Five Henan Kingstar Beer (Group) Corporation
First, enterprise's development course
Second, brand strategic analysis of Kingstar beer
Third, dynamic analysis
Section Six Chongqing Brewery group
First, enterprise's development course
Second, management state analysis in 2005 and the first half of 2006
Section Seven Harbin Brewery group
First, enterprise's development course
Second, listing analysis
Section Eight Shenzhen Kingway beer Co., Ltd
First, enterprise's development course
Second, management state analysis of 2005
Third, 2006 and future development plan

Chapter Nine Development trend analysis of China Beer industry
Section One Join WTO impact on China Beer industry
First, favorable influence
Second, adverse influence
Third, how do China Beer industry meet the challenge of WTO
Section Two Development trend analysis of China Beer industry
First, the rearrangement of assets is the theme
Second, the foreign capitals purchase become aggravating continuously
Third, state of small , disperse , weak ,bad is difficult to change fundamentally
Fourth, enter the period of contending for hegemony of brand
Fifth, enterprises grouping, output scale, brand intensivism, new product seriation is the foundation of the competition
Sixth, build economizing type enterprises become the common understanding of the trade
Seventh, enter the era of meagre profit
Eighth, output continue rising steadily

Chapter Ten Marketing tactics analysis of China Beer
Section One Marketing tactics analysis of China Beer
First, beer marketing analysis
Second, price tactics
Third, collection tactics
Fourth, promotion tactics
Fifth, performance tactics
Sixth, propagation tactics
Seventh, development tactics
Eighth, service tactics
Ninth, information tactics
Section Two Marketing channel analysis of China Beer
First, marketing network struction
Second, existing problem of marketing network
Third,contradiction between manufacturing company and distributor
Fourth, agent system of beer distributor and distribution of many channels
Fifth,deep distribution
Sixth, terminal strategy analysis of market
Section Three The marketing tactics analyzsis of rural beer
First, products tactics
Second, advertising tactics
Third, price tactics
Fourth, channel tactics
Section Four Marketing outlet of medium and small beer enterprise
First, problem where medium and small beer enterprise faces
Second, outlet of medium and small beer
Third, competitive strategy of market of medium and small beer enterprises
Fourth, urban marketing analysis of medium and small beer enterprise
Section Five Case analysis
First, Analysis that" Santory beer " succeed in being listed in Shanghai
Second, advertising tactics of Budweiser
Third, attack strategy in west of Guangdong of Yanjing beer
Section Six Perspective of marketing new situation of China Beer of 2005
First, review of 2005
Second, new factor of the marketing warfare of 2006

Chapter Eleventh Innovation suggestion of beer industrial investment
Section One Innovation obtain more competition advantage for " beer industry"
Section Two How improve success rate of new beer product development
First, main reason why defeat in new product development
Second, tactics that improve the success rate of new product development
Section Three Suggestions of management innovation
First, current situation of management
Second, management innovation tactics
Section Four Innovation of production technology
First, reference of world new production technology
Second,beer production management
Third, enzymic preparation in beer production
Section Five China Beer industry should take a broad view of world to seek international arena

CHART CONTENTS
Chart:Beer output form of every historical periods of our country
Chart:During the period of " the tenth five-year plan " the change table of sales income of beer products
Chart:National total of the output of beer products in February - December of 2005
Chart:The main economic indicator of national beer manufacture in January - December of 2005
Chart:National total of the output of beer products in February - March of 2006
Chart:The national main economic indicator of beer manufacture in January - February of 2006
Chart:Beer output of countries all over the world of 2004
Chart:Volume of consumption of beer of world every continent area of 2004
Chart:The top ten countries of beer consumption of world of 2004
Chart:The billboard of world ten major beer brand
Chart:Production analysis of alcoholic drinks and beverage industry in January - December of 2005
Chart:The production proportion of sub industry of beverage industry in 2005
Chart:The increase situation of gross production value and sales income of alcoholic drinks and beverage industry of 2005
Chart:Profit analysis of beverage industry in January - December of 2005
hart : Profit analysis of alcoholic drinksic manufacturing in January - December of 2005
Chart:The total profit and situation of loss of alcoholic drinks and beverage industry of 2005
Chart:Profit rate analysis of beverage industry in January - December of 2005
Chart:The profit rate analysis of alcoholic drinks industry in January - December of 2005
Chart:The increase rate of cost of beverage industry in January - December of 2005
Chart:The increase rate of cost of alcoholic drinks industry in January - December of 2005
Chart:The change of main expenses of alcoholic drinks and beverage industry of 2005 (1)
Chart:The change of main expenses of alcoholic drinks and beverage industry of 2005 (2)
Chart:Assets and fund change of alcoholic drinks and beverage industry of 2005
Chart:The increase situation of output of alcoholic drinks and beverage industry in December of 2005
Chart:The sale and finished product analysis of alcoholic drinks and beverage industry of 2004-2005
Chart:The increase situation of selling value and finished products of alcoholic drinks and beverage industry in January - December of 2005
Chart:The products sales rate of beverage industry in March of 2004 - December of 2005
Chart:The products sales rate of alcoholic drinks industry in March of 2004 - December of 2005
Chart:The increase situation of delivery value of exports of alcoholic drinks and beverage industry of 2005
Chart:Centralization of the top ten enterprises of alcoholic drinks and beverage industry in 2005
Chart:The profit increase situation of different scale enterprises of alcoholic drinks and beverage industry in 2005
Chart:The profit increase situation of different ownership enterprises of alcoholic drinks and beverage industry in 2005
Chart:The total profit proportion of different ownership enterprises of alcoholic drinks and beverage industry in 2005
Chart:Supply market of of Chinese beer barley
Chart:Season index analysis of beer barley
Chart:The national imports and exports data of beer that made by malt in January - December of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in January of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in February of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in March of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in April of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in May of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in June of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in July of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in August of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in September of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in October of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in November of 2005
Chart:The national import data according to country ( Area ) of beer that brewage by malt in December of 2005
Chart:The import statistical form of beer of our country in February of 2006
Chart:The national export data according to country ( Area ) of beer that brewage by malt in January of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in February of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in March of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in April of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in May of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in June of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in July of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in August of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in September of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in October of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in November of 2005
Chart:The national export data according to country ( Area ) of beer that brewage by malt in December of 2005
Chart:The state that Japan import China Beer in 2005
Chart:The state that Japan import China Beer in March of 2006
Chart:The export data of Shandong province that beer brewage by malt in January - December of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in January of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in February of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in March of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in April of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in May of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in June of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in July of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in August of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in September of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in October of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in November of 2005
Chart:The Shandong province export data according to country ( Area ) of beer that brewage by malt in December of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in January of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in February of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in March of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in April of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in May of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in June of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in July of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in August of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in September of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in October of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in November of 2005
Chart:The Guangdong province export data according to country ( Area ) of beer that brewage by malt in December of 2005
Chart:Developmental trend picture of the volume of production and marketing of North China beer in 1999-2010
Chart:Main economic indicator of Beijing beer manufacture of 2005
Chart:Main economic indicator of Tianjin beer manufacture of 2005
Chart:Main economic indicator of Hebei beer manufacture of 2005
Chart:Main economic indicator of Shanxi beer manufacture of 2005
Chart:Main economic indicator of Inner Mongol beer manufacture of 2005
Chart:Total output of beer products of Beijing in February - December of 2005
Total output of beer products of Beijing in February - March of 2006
Chart:Total output of beer products of Inner Mongol in February - December of 2005
Chart:Total output of beer products of Inner Mongol in February - March of 2006
Chart:Total output of beer products of Tianjin in February - December of 2005
Chart:Total output of beer products of Tianjin in February - March of 2006
Chart:Total output of beer products of Hebei in February - December of 2005
Chart:Total output of beer products of Hebei in February - March of 2006
Chart:Total output of beer products of Shanxiin February - December of 2005
Chart:Total output of beer products of Shanxi in February - March of 2006
Chart:Main economic indicator of Liaoning Province beer manufacture of 2005
Chart:Main economic indicator of Jilin Province beer manufacture of 2005
Chart:Main economic indicator of Heilongjiang Province beer manufacture of 2005
Chart:Total output of beer products of Liaoning Province in February - December of 2005
Chart:Total output of beer products of Liaoning Province in February - March of 2006
Chart:Total output of beer products of Jilin Province in February - December of 2005
Chart:Total output of beer products of Jilin Province in February - March of 2006
Chart:Total output of beer products of Heilongjiang Province in February - December of 2005
Chart:Total output of beer products of Heilongjiang Province in February - March of 2006
Chart:Main economic indicator of Shanghai beer manufacture of 2005
Chart:Main economic indicator of Jiangsu beer manufacture of 2005
Chart:Main economic indicator of Zhejiang beer manufacture of 2005
Chart:Main economic indicator of Anhui Province beer manufacture of 2005
Chart:Main economic indicator of Fujian Province beer manufacture of 2005
Chart:Total output of beer products of Shanghai in February - December of 2005
Chart:Total output of beer products of Shanghai in February - March of 2006
Chart:Total output of beer products of Zhejiang Province in February - December of 2005
Chart:Total output of beer products of Zhejiang in February - March of 2006
Chart:Total output of beer products of Anhui Province in February - December of 2005
Chart:Total output of beer products of Anhui Province in February - March of 2006
Chart:Total output of beer products of Shandong in February - December of 2005
Chart:Total output of beer products of Shandong in February - March of 2006
Chart:Total output of beer products of Fujian Province in February - December of 2005
Chart:Total output of beer products of Fujian Province in February - March of 2006
Chart:Total output of beer products of Jiangsu Province in February - December of 2005
Chart:Total output of beer products of Jiangsu Province in February - March of 2006
Chart:Total output of beer products of Jiangxi Province in February - December of 2005
Chart:Total output of beer products of Jiangxi Province in February - March of 2006
Chart:Total output of beer products of Hubei Province in February - December of 2005
Chart:Total output of beer products of Hubei Province in February - March of 2006
Chart:Total output of beer products of Hunan Province in February - December of 2005
Chart:Total output of beer products of Hunan Province in February - March of 2006
Chart:Total output of beer products of Guangdong Province in February - December of 2005
Chart:Total output of beer products of Guangdong Province in February - March of 2006
Chart:Total output of beer products of Guangxi in February - December of 2005
Chart:Total output of beer products of Guangxi in February - March of 2006
Chart:Total output of beer products of Hainan Province in February - December of 2005
Chart:Total output of beer products of Hainan Province in February - March of 2006
Chart:Beer brand which the Kunming distributor sold
Chart:Beer brand which the consumers of Kunming like
Chart:The interviewee in Yunnan is in the choice to every beer brand of various occasions
Chart:The annual production capacity of main beer manufacturing enterprise of Yunnan
Chart:Total output of beer products of Yunnan Province in February - December of 2005
Chart:Total output of beer products of Yunnan Province in February - March of 2006
Chart:Total output of beer products of Chongqing in February - December of 2005
Chart:Total output of beer products of Chongqing in February - March of 2006
Chart:Total output of beer products of Sichuan Province in February - December of 2005
Chart:Total output of beer products of Sichuan Province in February - March of 2006
Chart:Total output of beer products of Kweichow Province　in February - December of 2005
Chart:Total output of beer products of Kweichow Province in February - March of 2006
Chart:Total output of beer products of Shaanxi Province in February - December of 2005
Chart:Total output of beer products of Shaanxi Province in February - March of 2006
Chart:Total output of beer products of Gansu Province in February - December of 2005
Chart:Total output of beer products of Gansu Province in February - March of 2006
Chart:Total output of beer products of Xinjiang district in February - December of 2005
Chart:Total output of beer products of Xinjiang district in February - March of 2006
Chart:Total output of beer products of Ningxia district in February - December of 2005
Chart:Total output of beer products of Ningxia district in February - March of 2006
Chart:The product awareness process picture of process of beer consumer
Chart:consumption place form of beer consumers’
Chart:The behavioral analysis chart that consumer choose beer brand
Chart:The first 15 countries of volume of beer consumption of per capita in the world in 2005 and contrast with China
Chart: The relation statistical form of beer consumption and income level
Chart:The analytical table of quantity of beer drink of Urbanites every week
Chart:The top three of the national and local beer brand form
Chart:Brand partiality analysis table of same income consumers
Chart:The analytical table of　brand penetration coefficient of urban beer
Chart:Beer brand’s comprehensive occupation rate situation of our country
Chart:The top 10 in television advertising throw ins of beer trade
Chart:the top ten and percentage in beer television advertising throw ins of Beijing,Shanghai and Guangzhou
Chart:The beer advertisement ranks the top 10 city and the top 3 brand
Chart:2004 VS January - September of 2005 situation of the top ten television advertising of beer trade
Chart:2004 VS January - September of 2005 Increase range situation of the top ten television advertising of beer trade
Chart:In January - September of 2005 the monthly tendency of the top five television advertising of beer trade
Chart:Sketch map of base area of China Beer brand
Chart:Achievement contrast situation of every brand beer of 2005
Chart:Process form of the investment of AB in 1993-2005
Chart: Process form of the investment in China of SAB in 2001-2004
Chart:Process form of the investment in China of Carlsberg of 2003-2005
Chart:Process form of the investment in China of InBev of 2002-2005
Chart:The national enterprises which beer output is above 20 ten thousand kL of 2005
Chart:The profit composing form of Tsingtao Beer Limited Company in 2005-2006
Chart:Management ability form of Tsingtao Beer Limited Company of 2005-2006
Chart:Tabulation of subordinate company of China Resources breweries Co., Ltd
Chart:China Resources beer’s part merger incident
Chart:The profit composing form of Beijing Yanjing Beer Limited Company in 2005-2006
Chart:Management ability form of Beijing Yanjing Beer Limited Company of 2005-2006
Chart:The profit composing form of Beijing Chongqing beer Limited Company in 2005-2006
Chart:The Management ability form of Beijing Chongqing beer Limited Company in 2005-2006
Chart:Development course list of Harbin Beer