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2005 Annual Report on China's Sportswear Industry
完成日期:2005年11月
Report Type | Price($) | rebate($) | ||
Paper Report | 2000 |
Words | 0 |
|
PDF Email | 2150 |
pages | 633 |
|
PDF CD | Charts | 182 |
||
All price | 2300 |
Some Sections |
Report's Content
The first part Relevant definitions and investment characteristics
Chapter one Relevant definitions and investment characteristics of sportswear market
Section one Relevant definition and classification of sportswear market
First, concept of sportswear
Second, the kinds of sportswear
Section two Characteristic of the sportswear
Section three Investment characteristic of sportswear market
First, definition of sportswear trade
Second, investment characteristic of sportswear trade
The second part Analysis of current situation of the development of market
Chapter two Current situation of the development of sportswear market
Section one Analysis of current situation of the development of trade of sporting goods of our country
First, current situation of the development of sporting goods industry of our country
Second, seize the opportunity, promote the industry of the sporting goods to shift
Third, new growth engines of sport of our country
Fourth, choose the breach, hit out the international market voluntarily
Fifth, thinking of development of sporting goods industry of our country after " entry to WTO "
Section two Development overview of sportswear market of the world
First , the current situation and state of development of sportswear market of the world
Second, distribution pattern of sportswear market of the world
Third, analysis of the surface fabric of many kinds of sportswears
Section three Current situation of development of Chinese sportswear market
First, development analysis of sportswear and cansualwear trade of our country
Second, development characteristic of Chinese sportswear market of the present stage
Third, the distributed pattern of Chinese sportswear
Fourth, 2004-2005 Antaual Chinese sportswear marketing analysis
Fifth, existing problem and development of Chinese sportswear market
Section four Disparity of domestic brand and the world brand of sportswear
First, the advertisement advocates being exaggerating, the marketing tactics are single
Second, lack effective brand strategical planning
Third, technology lacks innovation , function interests are not strong
Fourth, the product line is too long, lack the professional and leading products
Fifth, the sports brand is supported , lack the communicate with the goal colony in an all-round way
Sixth, the design is single , the style is upgraded too slow, the craft lags behind and does not unify with the specification
Chapter three Imports and exports analysis of Chinese sportswear
Section one The imported analysis of Chinese sportswear
First, sportswear import situation
Second, import situation of sports shoes
Section two The export analysis of Chinese sportswear
First, sportswear export situation
Second, export situation of sports shoes
Third, competitiveness analysis of international and Chinese market of sportswear and sports shoes
Fourth, the exports existing problem and counter-measure of sportswear of our country
Section three The trade barrier and counter-measure of Chinese sportswear exports
First, the Chinese sportswear exports trade barrier analysis
Second, countermeasure that Chinese sportswear enterprises expand export
Third, the tactics analysis that how to deal with the export trade barrier of sportswear
Fourth, enterprise's export faces the new-type trade barrier
Chapter four Main analysis of export market of the Chinese sportswear
Section one Japanese sportswear market in 2004-2005
First, analyse the Japanese clothing market situation, open up the new thinking to Japanese
Second, Japanese sportswear market in 2004-2005
Third, demand trend of the products of 2004 - 2005 of sportswear
Fourth, Japanese sportswear surface fabric market
Section two North American sportswear market
First, 2004-2005 Antaual American sportswear market
Second, 2000-2004 Antaual Canadian sportswear market
Section three European Union and British sportswear market
First , European Union clothing , sportswear market analysis
Second, German sportswear market
Third, French sportswear market
Fourth, Italian sportswear market
Section four British sportswear market in 2002-2004
First, British sportswear fashion trend
Second, British sportswear market situation
Third, British resident's sportswear consumption habit
Fourth, prospect of British sportswear market of 2005
Fifth, the women's clothing of British sportswear market show one's talent in 2004
Sixth, seven major tendencies of the British clothing market at present
Section five Sportswear markets of other countries
First, S.Korean sportswear market
Second, Australian sportswear market
Third, Russian sportswear market
Chapter five Requirement forecasting of sportswear market
Section one Prediction that the sportswear market demand in the world
First, the sportswear market of the world increases year by year
Second, the sportswear trade develops pattern of the world the new change arises in the future
Third, demand analysis of outdoor sportswear
Fourth, the sporting goods cast the sight on the woman
Section two The development and supply trend of the world sportswear and surface fabric
First, popular tendency of sportswear in 2005-2006
Second, developing direction of the sportswear surface fabric
Third, In 2005-2006 sportswear surface fabric fashion trend
Section three Factor influencing demand of the sportswear
First, the main factor which influences the demand of sportswears to guide that the product is subdivided
Second, the second main factor analysis of the influence demand
Third , the most direct motive force of consumers' demand
Section four Scale of demand and predicting of the Chinese sportswear market
First, sports consumption expenditure change of the national family
Second, sports consumption expenditure structure of the national family
Third, Scale of demand and predicting of sportswear market of our country
Fourth , it is still obvious to the export advantage
Fifth, the domestic market potential is enormous
Sixth, Supply and demand analysis of the staple of the first half of 2005
Chapter six Consumers analyse
Section one The subdivision of the consumer's market of the sportswear
First , market subdivision and goal consuming groups of the sportswear
Second, population subdivide and structure of sportswear market of our country
Third, age subdivision and consumption structure of the sportswear market
Fourth, the subdivisional market of consumer's interests and consumption structure of sportswear market
Fifth,the subdivisional market of the position and sportswear market
Section two Young and middle-aged consumer's market analysis of goal market
First, composition analysis of the young and the middle aged of consuming groups of goal
Second, the investigation and analysis of the teenagers' sportswear at the end of 2004 to the beginning of 2005
Section three The consumption and analysis of students and school sportswear
First, the current situation of 2004 student's sportswear consumption
Second, the sporting goods of school of one province has been investigated and analysed at the beginning of 2004
Section four The factor which influence consumers to buy of the sportswear
First, consumer's own factor
Second, social factor
Third , the factor of enterprises and products
Section five The analysis of the consumers' partiality
First, the partiality of price
Second, the partiality of brand
Third, the partiality of color
Section six Impact on sportswear consumption of consumer's income
First, Synchronous of the sportwear consumption and the consumer's growth in earningsing
Second , the situation of sportwear consumption and the economic income of different professional consumers
Section seven Consumer's cognition of our country with international sportswear brand
First, consumer's cognition of sportswear brand
Second, consumer's cognition of sports shoes brand
Third, brand ideal image spokesman of the sportswear in consumer's mind
Chapter seven Marketing channel analysis of the sportswear
Section one The composing of domestic marketing channel of Chinese sportswear
First, the large-scale market / department store
Second, the ordinary market / clothes shop
Third,Monopolized shop of the sportswear
Fourth , market , supermarket and chain store
Fifth, wholesale market
Sixth, mailorder
Seventh, online spending
Section two Reference of the system of marketing channel of the foreign sportswear
First,the analysis and reference of the retail way of the sportswear in U.S.A
Second, quick retail mode of U.S.A
Third, retail way of the Canadian sportswear market
Section three Way in which Chinese sportswear enterprises explore world market
First, way that the sportswear can be reference
Second, way that the sportswear explores world market
Section four Famous sportswear enterprises explore world market the way can be reference
First, sport enterprises draw lessons from Li Ning and open up the national market of Russia
Second, sport enterprises draw lessons from the American sport playshoes and expand the European market
Third, the sportswear draws lessons from the Italian sport dress --Listing case of Lotto Guangzhou
Chapter eight Market analysis of the sportswear
Section one Comparative research of the sportswear market of the urban of western and eastern
First, current situation of urbanite's sports consumption of the western and eastern
Second, the limitative factor analysis of urbanite's sportswear consumption
Section two Sportswear market analysis of Beijing
First, capacity of sportswear market of Beijing
Second, sportswear marketing channel of Beijing
Third, sportswear brand competition situation of Beijing
Fourth, the analysis of the new idea of consumption in Beijing in 2004
Section three Sportswear market analysis of Shanghai
First , the social economic major indicator and sports consumption current situation of Shanghai
Second, marketing channel analysis of Shanghai sportswear
Third, Shanghai sportswear is prone to " recreation "
Section four Sportswear market analysis of Guangzhou
First, sportswear market scale of Guangzhou
Second, The situation that the consumer in Guangzhou buy the sportswears
Third, competition situation of sportswear brand in Guangzhou
Fourth, sportswear marketing channel of Guangzhou
Section five Sportswear market analysis of Chengdu
First, the scale state analysis of Chengdu sportswear market
Second, sportswear market competition state of Chengdu
The third part Pattern analysis of the competition
Chapter nine Market competition pattern of the sportswear
Section one Competition pattern of the sportswear market of the world of 2004
First, the sportswear market of the world will stand like the legs of a tripod in 2004
Second, 2002- 200 American sports shoes market competition rise one after another
Section two the competition state analysis of Chinese sportswear market of 2004
First , the leading brand and occupation rate of market of the Chinese sportswear of 2004
Second, market competition state of the domestic brand on the Chinese market of 2004
Section three Micro competition situation analysis of Chinese sportswear trade
First, the distributed pattern competition of Chinese sportswear
Second, brand competition analysis of sportswear market
Third, advertising competition analysis of sportswear market
Fourth, products competition analysis of sportswear market
Fifth, the competition analysis of sportswear marketing
Sixth, Chinese sport marketing only one shallow fashion
Chapter ten Brand analysis of the international famous sportswear
Section one Nike
First, brief introduction of Nike and operation of Nike of 2004
Second , the condition and profit state of sales over the years of Nike
Third, Global operation state and sales situation of Nike in the whole world
Fourth, condition of sales of the sports goods of Nike of 2004
Fifth, Nike's development strategy of 2004-2005
Sixth, Nike shows one's own scientific and technological advantage
Section two Adidas
First, brief introduction of Adidas Company
Second, developing history of Adidas
Third, marketing tactics of Adidas
Fourth, the tactics of market of Adidas are imitated by other companies
Fifth, fault of Adidas Company - -Question analysis
Sixth, 2005 Adidas Company in Renaissance
Section three Reebbk
First , the international company of Reebbk and 2004 product profile
Second, market situation over the years of Reebbk company
Third, enterprise's administrative system of Reebbk --The clothing retails POS administrative system
Fourth, the way which Reebbk opens up Chinese market
Fifth, social marketing of Reebbk
Section four Converse
First, the brand introduction of Converse
Second, Converse open up China
Third, the Chinese market of Converse in 2004 and the Competition pattern with Chinese brand Li Ning
Fourth,The tactics of Converse in Chinese market of 2005
Chapter eleven Analysis of the Chinese outstanding sportswear enterprises
Section one Li Ning
First, brief introduction of Li Ning Company
Second, current situation of Li Ning Company
Third, information management network analysis of Li Ning Company
Fourth, Popularize strategy of Li Ning's brand in 2004- 2005
Fifth, a new milestone of internationalization of Li Ning Company in 2004- 2005
Sixth, make international brand ,Li Ning catch up with and surpass Nike
Section two Conway
First, brief introduction of KangWeiCompany
Second, catalogue of KangWei Company in spring of 2005
Third, the idea which prevail in Conway's movement in 2004 - 2005
Fourth, market operation tactics
Fifth, Conway's market tactics of 2004-2005
Section three GWEAT
First,Brief introduction of Gweat
Second, one dose of brand ideas of Witter
Third,The marketing tactics of Gweat Company of 2004- 2005
Section four Anta
First , Anta brief introduction of enterprises
Second , Anta's culture
Third, marketing tactics of Anta
Fourth , The successful inspiration of Anta
Fifth, The enterprise marketing tactics of Anta in 2004-2005
Section five Double star
First, ten precededs in succession " for national sales volume that the double star will be continued to hold of 2004
Second, the products' reservation of 2002\ 2003 double star
Third, Brand tactics of Double Star Group in 2004-2005
Fourth, Tactics of making the transition of Double Star Group of 2004- 2005
Fifth , the main accounting data and financial index of nearly three years of double star company
Sixth, 2004, sincerity lighted the brilliance of the double star
Seventh, Hi-Tech of double star
The fourth part The trend and market tactics analysis
Chapter twelve Market trend of the sportswear
Section one The prediction of the development trend of demand of sportswear of our country
First, prediction of the surface fabric and products development trend of sportswear of our country
Second, market potential analysis of Chinese sportswear
Third, seize the opportunity , open up the old sportswear market and have bright prospects
Fourth, the market prospects analysis of Chinese outdoor sportswear
Section two Competition trend prediction of sportswear trade
First, Hi-Tech competition
Second, brand competition
Third, channel competition
Fourth, manage ompetition
Fifth, innovative competition
Sixth, human resources competition
Seventh, idea competition
Eighth, information competition
Section three The prediction of marketing channel's development of sportswear
First, marketing network of compounding
Second , no shop to sell
Third, sell directly to households
Fourth, Chain operation
Fifth, sports chain store
Section four The direction of new product research of Sportswear
First, the direction of function and design of the sports shoes in 2005
Second, the forecast of the product development direction of sportswear
Third , Fashion trend of the sportswear of 2006
Fourth, the outdoor sportswear which use the Hi-Tech material have a bright future
Chapter thirteen Investment analysis of Chinese sportswear market
Section one Opportunity for development of Chinese sportswear market
First, the success of application for organizing the Olympic Games of China offers the opportunity of developing for sportswear enterprise
Second, good opportunity of enterprise's development of Chinese sportswear
Third, the improvement of the living standards of the people will increase the demand of sportswears
Fourth, the smoke of gunpowder of SARS rises from all around, the trade company of sportswear find the chance in the market
Section two The recommendation of enterprise's development tactics of sportswear
First, the competition is constant, the tactics of market subdivision is enterprise's victorious magic weapons
Second,Catch " seek Cool clan " , aim at youth
Third, 2005 the analysis of clothing manufacturer's investment in the world
Section three Adapting to the competition, brand strategy goes from sportswear enterprises
First, advantage characteristic of sportswear brand
Second, brand construction tactics of sportswear
Section four Enterprise's countermeasure of the medium and small sportswear
Section five The tactics of sportswear enterprise is WWW.COM
First , the current situation and state of development is WWW.COM
Second, The current application situations in China is WWW.COM
Third, Analysis of adaptability of the online sportswear
Fourth, the strategy sportswear enterprise is WWW.COM
Chapter Fourteen The correlated analysis of sportswear
Section one Ten main trends of Chinese consumer market
Section two Ubiquitous question of clothing trade
First, ubiquitous question in engage in at present
Second, thin and weak clothing brand marketing
Section three The sportswear should be able to meet various kinds of consumption demands in the future
CHART CONTENTS
Chart:The level demand characteristic and factor of influencing of the sportswear
Chart:The classification of the sportswear and the characteristic of classified sportswear
Chart:The compares of labor cost in the ten major fabrics exporter in the world
Chart:Contrasted forms in clothing trade in the world and sportswear trade in 1996-2010
Chart:The increases forms of the sportswear trade
Chart:sportswear trade trend picture of the world
Chart:the variation sale tendency form of the world sportswear
Chart:the variation sale tendency picture of the world sportswear
Chart:The sportswear sales amount development of the world
Chart:Pattern that the sportswear is distributed
Chart:Market situation of British sportswear market in 1993 -1997
Chart:Comparative analytical table of domestic sports brand state
Chart:market situation form of domestic ten major travels and Sports shoes
Chart:Comprehensive occupation rate picture of sports shoes market of the top ten travels of the whole country
Chart:Every index of sports shoes of ten major travels of the whole country
Chart:Sports shoes market situation form of domestic ten major travels
Chart:The comprehensive occupation rate , market sales occupation rate , market coverage rate occupation rate of domestic sports shoes market are compared with and pursued
Chart:Comprehensive occupation rate distribution map of ten major sports shoes market
Chart:the monthly statistical form of sales volume of travel sports shoes
unit:One hundred pairs
Chart:The distributed area pattern of Chinese sportswear enterprise
Chart:Enterprise's ownership of the Chinese sportswear
Chart:Chinese sports shoes ten major leading brands market sells the sketch map of share sale share
Chart:the market sells share picture of Chinese sports shoes ten major leading brands
Chart:The quantity of imports and exports of the sportswear in recent years
Chart:The amount of money of imports and exports of the sportswear in recent years
Chart:The quantity of imports and exports of sports shoes and suits in recent years
unit:Pair
Chart:The amount of money of imports and exports of the sports shoes in recent years
unit:A thousand dollars
Chart:Change of import volume of the sportswear
Chart:Change of imported amount of sportswear
Chart:Change of the average imported price of sportswear
Chart:Change of export volume of the sportswear
Chart:Export value change of the sportswear
Chart:The change of average exports price of sportswear
Chart:Export value change of the sports shoes
Chart:The change of the average export price of sports shoes
Chart:Competitiveness coefficient change of the sportswear
Chart:Competitiveness coefficient change of the sports shoes
Chart:the price comparison of clothing which Japan import different country
Chart:Consume (Antaual ) the situation in personal sports of Japan
Chart:The permissive sales amount in U.S.A.'s of sports clothing market
Chart:Occupation rate of market of sports shoes of the brand of 2004 of U.S.A
Chart:The vendition structure chart of American sports shoes market
Chart:Change of gross sales amount of American sports shoes market
Chart:The count of kinds of the sporting goods which consumes in U.S.A
Chart:American sporting goods variation tendency picture
Chart:The American sportswear channel forming and pursueing
Chart:American sporting goods are imported and compared in the first 6 months over the years (a hundred million dollars)
Chart:Share situation that the sports shoes that some Asian countries export to U.S.A. account for
Chart:Importer's state analysis chart of the American sports shoes
Chart:All kinds of sporting goods import situation of U.S.A
Chart:Canada's national sport activity state
Chart:consumption total value and take the proportion of total expenditure of the family in average sports of Canadian family
Chart:Simple form of retail market of the Canadian sport articles
Chart:the top ten import source country of Canada
Chart:the top ten export country of Canada
Chart:Articles , sport of Canada , retail the simple form of the occupation rate of market
Chart:Simple forms of the occupation rate of market of main sport articles industry person of Canada (the top 12 )
Chart:Main country's sporting goods market situation
Chart:Main country's sporting goods market situation of Europe
Chart:Resident's Antaual sporting goods in the main country of Europe are spent
Chart:Capacity of German sportswear market
Chart:Picture of condition of sales of German sportswear market
Chart:Different social job persons consume the difference on as follows in sports
Chart:Concrete composition of the French swimsuit market
Chart:Table of French swimsuit market
unit:A million dollars
Chart:France imports market share
Chart:Swimsuit sales situation of every French marketing organization
Chart:The average prices of swimsuit of different marketing organizations in France
Chart:All kinds of sales situation on the market of sweat shirt of Britain
Chart:Sales situation of British sports shoes market
Chart:The country and total investment which Russia makes the investment on a large scale for a long time
Chart:Russian government predicts 2002-005 foreign country to the direct capital cost of Russia
Chart:Antaual sports consumption total value and GDP of comparison of Japan and some European families
Chart:The area distributed pattern of sportswear market of the world
Chart:Structure change of clothing market of the world of the following several years
Chart:Structure chart of clothing market of the world of 2004
Chart:Structure chart of clothing market of the world of 2010
Chart:2004 state of U.S.A.'s outdoor exercises
Chart:sports consumption expenditure change of the national family
Chart:sports consumption expenditure structure of the national family
Chart:Sports consumption structure forms of urban and rural residents of our country
Chart:Consumption expenditure situation of sportswear of our country
Chart:Change of total amount of consumption expenditure of resident's sportswear that of our country
Chart:Change of total amount of consumption expenditure of the sports shoes of resident of our country
Chart:change of total amount of consumption expenditure of sportswear and shoes that of our country Resident
Chart:The distribution change of sportswear and sports shoes of cities and towns and countryside on market of our country
Chart:Men and women's population change that of our country in the past ten years
Chart:The total population of every area of our country compares with sex
Chart:Age composition distribution table of every area of our country
Chart:The different age composition demand characteristic and factor of influencing of the sportswear
Chart:Chinese rural and urban population change in recent years
Chart:The condition of the sportswear and the clothing of urbanite consumption
Chart:The ratio chart of consumers of sportswear market
Chart:Consumption structure of Beijing-Shanghai teenagers
Chart:Teenagers' consumption idea
Chart:Views on the famous brand of the sportswear of teenagers
Chart:Attitudes toward famous brand of the sportswear of teenagers
Chart:Attitude consumed that teenagers give a discount to the famous-brand sportswear
Chart:To the view imitating the famous brand of sportswears
Chart:The situation of teenagers' keeps in touch with the media one week
Chart:TV programme type which Beijing-Shanghai teenagers often watch
Chart:The suitation of the Beijing-Shanghai teenagers' contact to the TV , broadcast column
Chart:Broadcast program type which Beijing-Shanghai teenagers often listen to
Chart:Newspaper , magazine which Beijing-Shanghai teenagers like reading
Chart:Main sporting goods and funds expenditure table which the school purchases
Chart:Main sporting goods and expenses table which the class purchases
Chart:The main sporting goods and expenses which the students purchase
Chart:Daily sporting goods brand of the school
Chart:The contrast of the factor which the youth considers when they buy the sports shoes
Chart:The variation tendency of the price that teenagers buy the sports shoes
Chart:Whether teenagers buy the famous-brand sports shoes
Chart:The quantity that the teenagers buy famous-brand sports shoes
Chart:The brand which teenagers buy the sports shoes
Chart:Sports shoes color which teenagers like
Chart:Every professional total economic income of every month of crowd's family (%)
Chart:Every professional Antaual sports consumption of crowd's family (%)
Chart:All professional per capita economic income and per capita sports of every year of crowd's moon are consumed and analysed relevantly
Chart:Brand awareness investigation of the sportswear
Chart:The distribution situation of Teenagers buy the brand sports shoes
Chart:Brand awareness investigation of the sports shoes
Chart:Ideal image representative person of sports whom consumers asserteds
Chart:Comparison that the clothing is sold on a commission basis and bought out
Chart:The saleroom of American clothing
Chart:All retail ways and occupation rate of Canadian sports goods
Chart:Analysis of rising industry in the 21st century
Chart:Export ratio of sports item of our country ( The customs counts )
Chart:Rank on the domestic sports shoes market in December of 2004 of sports producer
Chart:The expenditure take living consumption proportion in resident's entertainment (sports )
Chart:The sports consumption of the five urban of the whole country
Chart:Amount of per capita sports consumption of Beijing
Chart:The population in Shanghai in 1978- 2004
Chart:The consumption of Shanghai in 1978- 2004
Chart:the urbanite's income state analysis of Shanghai in 1978- 2004
Chart:Amount distribution table of family of Shanghai
Chart:The economic statistics of Guangzhou will be as follows in January - November of 2004:
Chart:the price distribution which the consumers in Guangzhou buy sportswears
Chart:the price distribution which the consumers in Guangzhou buy sportsshoes
Chart:the consideration which consumers in Guangzhou buy the sports shoes
Chart:The contrasts situation of Consumers in Guangzhou consume sports shoes brand with other urban
Chart:Resident's level of consumption over the years
Chart:National economic and social development major indicator of Chengdu of 50 years
Chart:National economic and social development structure index in Chengdu
Chart:The relevant indexes of people's lives of Chengdu in 1978- 1999
Chart:the top 20 brand sales amount of American sports shoes
chart:The top ten domestic sports shoes brand market situation
Chart:Portion of the main brand of Chinese sportswear market
Chart:Sales amount over the years of Nike
Chart:2002-2003 the payoff of Nike which every organization to analyse
Chart:Nike sale in all parts of the main products in recent years
Chart:American occupation rate of market of Adidas
Chart:Occupation rate of market of U.S.A. of Reebbk
Chart:Conway's products structure chart
Chart:KangWeilicenses the scheme that the agent sells right
Chart:The main accounting data and financial index in the past three years of double star company
Chart:The development speed of chain operation of our country
Chart:Statistical report of the state of development of Chinese internet
Chart:The global e-commerce develops the situation
Chart:Three stages when the traditional industry combines with Internet
Chart:State of output of the sportswear
Chart:Adaptability of Internet of B2C type of merchandize
Chart:the divided ratio that crowd buy the clothing on the net
Chart:Consider the proportion distribution of the factor in on-line purchase
Chart:Factor distribution considered in on-line purchase
Chart:Distribution table of the proportion of worry factor of the on-line purchase clothing
Chart:Worry factor distribution map of on-line purchase considered in on-line purchase
Chart:Media distribution map powerful to on-line purchases
……
Chapter one Relevant definitions and investment characteristics of sportswear market
Section one Relevant definition and classification of sportswear market
First, concept of sportswear
Second, the kinds of sportswear
Section two Characteristic of the sportswear
Section three Investment characteristic of sportswear market
First, definition of sportswear trade
Second, investment characteristic of sportswear trade
The second part Analysis of current situation of the development of market
Chapter two Current situation of the development of sportswear market
Section one Analysis of current situation of the development of trade of sporting goods of our country
First, current situation of the development of sporting goods industry of our country
Second, seize the opportunity, promote the industry of the sporting goods to shift
Third, new growth engines of sport of our country
Fourth, choose the breach, hit out the international market voluntarily
Fifth, thinking of development of sporting goods industry of our country after " entry to WTO "
Section two Development overview of sportswear market of the world
First , the current situation and state of development of sportswear market of the world
Second, distribution pattern of sportswear market of the world
Third, analysis of the surface fabric of many kinds of sportswears
Section three Current situation of development of Chinese sportswear market
First, development analysis of sportswear and cansualwear trade of our country
Second, development characteristic of Chinese sportswear market of the present stage
Third, the distributed pattern of Chinese sportswear
Fourth, 2004-2005 Antaual Chinese sportswear marketing analysis
Fifth, existing problem and development of Chinese sportswear market
Section four Disparity of domestic brand and the world brand of sportswear
First, the advertisement advocates being exaggerating, the marketing tactics are single
Second, lack effective brand strategical planning
Third, technology lacks innovation , function interests are not strong
Fourth, the product line is too long, lack the professional and leading products
Fifth, the sports brand is supported , lack the communicate with the goal colony in an all-round way
Sixth, the design is single , the style is upgraded too slow, the craft lags behind and does not unify with the specification
Chapter three Imports and exports analysis of Chinese sportswear
Section one The imported analysis of Chinese sportswear
First, sportswear import situation
Second, import situation of sports shoes
Section two The export analysis of Chinese sportswear
First, sportswear export situation
Second, export situation of sports shoes
Third, competitiveness analysis of international and Chinese market of sportswear and sports shoes
Fourth, the exports existing problem and counter-measure of sportswear of our country
Section three The trade barrier and counter-measure of Chinese sportswear exports
First, the Chinese sportswear exports trade barrier analysis
Second, countermeasure that Chinese sportswear enterprises expand export
Third, the tactics analysis that how to deal with the export trade barrier of sportswear
Fourth, enterprise's export faces the new-type trade barrier
Chapter four Main analysis of export market of the Chinese sportswear
Section one Japanese sportswear market in 2004-2005
First, analyse the Japanese clothing market situation, open up the new thinking to Japanese
Second, Japanese sportswear market in 2004-2005
Third, demand trend of the products of 2004 - 2005 of sportswear
Fourth, Japanese sportswear surface fabric market
Section two North American sportswear market
First, 2004-2005 Antaual American sportswear market
Second, 2000-2004 Antaual Canadian sportswear market
Section three European Union and British sportswear market
First , European Union clothing , sportswear market analysis
Second, German sportswear market
Third, French sportswear market
Fourth, Italian sportswear market
Section four British sportswear market in 2002-2004
First, British sportswear fashion trend
Second, British sportswear market situation
Third, British resident's sportswear consumption habit
Fourth, prospect of British sportswear market of 2005
Fifth, the women's clothing of British sportswear market show one's talent in 2004
Sixth, seven major tendencies of the British clothing market at present
Section five Sportswear markets of other countries
First, S.Korean sportswear market
Second, Australian sportswear market
Third, Russian sportswear market
Chapter five Requirement forecasting of sportswear market
Section one Prediction that the sportswear market demand in the world
First, the sportswear market of the world increases year by year
Second, the sportswear trade develops pattern of the world the new change arises in the future
Third, demand analysis of outdoor sportswear
Fourth, the sporting goods cast the sight on the woman
Section two The development and supply trend of the world sportswear and surface fabric
First, popular tendency of sportswear in 2005-2006
Second, developing direction of the sportswear surface fabric
Third, In 2005-2006 sportswear surface fabric fashion trend
Section three Factor influencing demand of the sportswear
First, the main factor which influences the demand of sportswears to guide that the product is subdivided
Second, the second main factor analysis of the influence demand
Third , the most direct motive force of consumers' demand
Section four Scale of demand and predicting of the Chinese sportswear market
First, sports consumption expenditure change of the national family
Second, sports consumption expenditure structure of the national family
Third, Scale of demand and predicting of sportswear market of our country
Fourth , it is still obvious to the export advantage
Fifth, the domestic market potential is enormous
Sixth, Supply and demand analysis of the staple of the first half of 2005
Chapter six Consumers analyse
Section one The subdivision of the consumer's market of the sportswear
First , market subdivision and goal consuming groups of the sportswear
Second, population subdivide and structure of sportswear market of our country
Third, age subdivision and consumption structure of the sportswear market
Fourth, the subdivisional market of consumer's interests and consumption structure of sportswear market
Fifth,the subdivisional market of the position and sportswear market
Section two Young and middle-aged consumer's market analysis of goal market
First, composition analysis of the young and the middle aged of consuming groups of goal
Second, the investigation and analysis of the teenagers' sportswear at the end of 2004 to the beginning of 2005
Section three The consumption and analysis of students and school sportswear
First, the current situation of 2004 student's sportswear consumption
Second, the sporting goods of school of one province has been investigated and analysed at the beginning of 2004
Section four The factor which influence consumers to buy of the sportswear
First, consumer's own factor
Second, social factor
Third , the factor of enterprises and products
Section five The analysis of the consumers' partiality
First, the partiality of price
Second, the partiality of brand
Third, the partiality of color
Section six Impact on sportswear consumption of consumer's income
First, Synchronous of the sportwear consumption and the consumer's growth in earningsing
Second , the situation of sportwear consumption and the economic income of different professional consumers
Section seven Consumer's cognition of our country with international sportswear brand
First, consumer's cognition of sportswear brand
Second, consumer's cognition of sports shoes brand
Third, brand ideal image spokesman of the sportswear in consumer's mind
Chapter seven Marketing channel analysis of the sportswear
Section one The composing of domestic marketing channel of Chinese sportswear
First, the large-scale market / department store
Second, the ordinary market / clothes shop
Third,Monopolized shop of the sportswear
Fourth , market , supermarket and chain store
Fifth, wholesale market
Sixth, mailorder
Seventh, online spending
Section two Reference of the system of marketing channel of the foreign sportswear
First,the analysis and reference of the retail way of the sportswear in U.S.A
Second, quick retail mode of U.S.A
Third, retail way of the Canadian sportswear market
Section three Way in which Chinese sportswear enterprises explore world market
First, way that the sportswear can be reference
Second, way that the sportswear explores world market
Section four Famous sportswear enterprises explore world market the way can be reference
First, sport enterprises draw lessons from Li Ning and open up the national market of Russia
Second, sport enterprises draw lessons from the American sport playshoes and expand the European market
Third, the sportswear draws lessons from the Italian sport dress --Listing case of Lotto Guangzhou
Chapter eight Market analysis of the sportswear
Section one Comparative research of the sportswear market of the urban of western and eastern
First, current situation of urbanite's sports consumption of the western and eastern
Second, the limitative factor analysis of urbanite's sportswear consumption
Section two Sportswear market analysis of Beijing
First, capacity of sportswear market of Beijing
Second, sportswear marketing channel of Beijing
Third, sportswear brand competition situation of Beijing
Fourth, the analysis of the new idea of consumption in Beijing in 2004
Section three Sportswear market analysis of Shanghai
First , the social economic major indicator and sports consumption current situation of Shanghai
Second, marketing channel analysis of Shanghai sportswear
Third, Shanghai sportswear is prone to " recreation "
Section four Sportswear market analysis of Guangzhou
First, sportswear market scale of Guangzhou
Second, The situation that the consumer in Guangzhou buy the sportswears
Third, competition situation of sportswear brand in Guangzhou
Fourth, sportswear marketing channel of Guangzhou
Section five Sportswear market analysis of Chengdu
First, the scale state analysis of Chengdu sportswear market
Second, sportswear market competition state of Chengdu
The third part Pattern analysis of the competition
Chapter nine Market competition pattern of the sportswear
Section one Competition pattern of the sportswear market of the world of 2004
First, the sportswear market of the world will stand like the legs of a tripod in 2004
Second, 2002- 200 American sports shoes market competition rise one after another
Section two the competition state analysis of Chinese sportswear market of 2004
First , the leading brand and occupation rate of market of the Chinese sportswear of 2004
Second, market competition state of the domestic brand on the Chinese market of 2004
Section three Micro competition situation analysis of Chinese sportswear trade
First, the distributed pattern competition of Chinese sportswear
Second, brand competition analysis of sportswear market
Third, advertising competition analysis of sportswear market
Fourth, products competition analysis of sportswear market
Fifth, the competition analysis of sportswear marketing
Sixth, Chinese sport marketing only one shallow fashion
Chapter ten Brand analysis of the international famous sportswear
Section one Nike
First, brief introduction of Nike and operation of Nike of 2004
Second , the condition and profit state of sales over the years of Nike
Third, Global operation state and sales situation of Nike in the whole world
Fourth, condition of sales of the sports goods of Nike of 2004
Fifth, Nike's development strategy of 2004-2005
Sixth, Nike shows one's own scientific and technological advantage
Section two Adidas
First, brief introduction of Adidas Company
Second, developing history of Adidas
Third, marketing tactics of Adidas
Fourth, the tactics of market of Adidas are imitated by other companies
Fifth, fault of Adidas Company - -Question analysis
Sixth, 2005 Adidas Company in Renaissance
Section three Reebbk
First , the international company of Reebbk and 2004 product profile
Second, market situation over the years of Reebbk company
Third, enterprise's administrative system of Reebbk --The clothing retails POS administrative system
Fourth, the way which Reebbk opens up Chinese market
Fifth, social marketing of Reebbk
Section four Converse
First, the brand introduction of Converse
Second, Converse open up China
Third, the Chinese market of Converse in 2004 and the Competition pattern with Chinese brand Li Ning
Fourth,The tactics of Converse in Chinese market of 2005
Chapter eleven Analysis of the Chinese outstanding sportswear enterprises
Section one Li Ning
First, brief introduction of Li Ning Company
Second, current situation of Li Ning Company
Third, information management network analysis of Li Ning Company
Fourth, Popularize strategy of Li Ning's brand in 2004- 2005
Fifth, a new milestone of internationalization of Li Ning Company in 2004- 2005
Sixth, make international brand ,Li Ning catch up with and surpass Nike
Section two Conway
First, brief introduction of KangWeiCompany
Second, catalogue of KangWei Company in spring of 2005
Third, the idea which prevail in Conway's movement in 2004 - 2005
Fourth, market operation tactics
Fifth, Conway's market tactics of 2004-2005
Section three GWEAT
First,Brief introduction of Gweat
Second, one dose of brand ideas of Witter
Third,The marketing tactics of Gweat Company of 2004- 2005
Section four Anta
First , Anta brief introduction of enterprises
Second , Anta's culture
Third, marketing tactics of Anta
Fourth , The successful inspiration of Anta
Fifth, The enterprise marketing tactics of Anta in 2004-2005
Section five Double star
First, ten precededs in succession " for national sales volume that the double star will be continued to hold of 2004
Second, the products' reservation of 2002\ 2003 double star
Third, Brand tactics of Double Star Group in 2004-2005
Fourth, Tactics of making the transition of Double Star Group of 2004- 2005
Fifth , the main accounting data and financial index of nearly three years of double star company
Sixth, 2004, sincerity lighted the brilliance of the double star
Seventh, Hi-Tech of double star
The fourth part The trend and market tactics analysis
Chapter twelve Market trend of the sportswear
Section one The prediction of the development trend of demand of sportswear of our country
First, prediction of the surface fabric and products development trend of sportswear of our country
Second, market potential analysis of Chinese sportswear
Third, seize the opportunity , open up the old sportswear market and have bright prospects
Fourth, the market prospects analysis of Chinese outdoor sportswear
Section two Competition trend prediction of sportswear trade
First, Hi-Tech competition
Second, brand competition
Third, channel competition
Fourth, manage ompetition
Fifth, innovative competition
Sixth, human resources competition
Seventh, idea competition
Eighth, information competition
Section three The prediction of marketing channel's development of sportswear
First, marketing network of compounding
Second , no shop to sell
Third, sell directly to households
Fourth, Chain operation
Fifth, sports chain store
Section four The direction of new product research of Sportswear
First, the direction of function and design of the sports shoes in 2005
Second, the forecast of the product development direction of sportswear
Third , Fashion trend of the sportswear of 2006
Fourth, the outdoor sportswear which use the Hi-Tech material have a bright future
Chapter thirteen Investment analysis of Chinese sportswear market
Section one Opportunity for development of Chinese sportswear market
First, the success of application for organizing the Olympic Games of China offers the opportunity of developing for sportswear enterprise
Second, good opportunity of enterprise's development of Chinese sportswear
Third, the improvement of the living standards of the people will increase the demand of sportswears
Fourth, the smoke of gunpowder of SARS rises from all around, the trade company of sportswear find the chance in the market
Section two The recommendation of enterprise's development tactics of sportswear
First, the competition is constant, the tactics of market subdivision is enterprise's victorious magic weapons
Second,Catch " seek Cool clan " , aim at youth
Third, 2005 the analysis of clothing manufacturer's investment in the world
Section three Adapting to the competition, brand strategy goes from sportswear enterprises
First, advantage characteristic of sportswear brand
Second, brand construction tactics of sportswear
Section four Enterprise's countermeasure of the medium and small sportswear
Section five The tactics of sportswear enterprise is WWW.COM
First , the current situation and state of development is WWW.COM
Second, The current application situations in China is WWW.COM
Third, Analysis of adaptability of the online sportswear
Fourth, the strategy sportswear enterprise is WWW.COM
Chapter Fourteen The correlated analysis of sportswear
Section one Ten main trends of Chinese consumer market
Section two Ubiquitous question of clothing trade
First, ubiquitous question in engage in at present
Second, thin and weak clothing brand marketing
Section three The sportswear should be able to meet various kinds of consumption demands in the future
CHART CONTENTS
Chart:The level demand characteristic and factor of influencing of the sportswear
Chart:The classification of the sportswear and the characteristic of classified sportswear
Chart:The compares of labor cost in the ten major fabrics exporter in the world
Chart:Contrasted forms in clothing trade in the world and sportswear trade in 1996-2010
Chart:The increases forms of the sportswear trade
Chart:sportswear trade trend picture of the world
Chart:the variation sale tendency form of the world sportswear
Chart:the variation sale tendency picture of the world sportswear
Chart:The sportswear sales amount development of the world
Chart:Pattern that the sportswear is distributed
Chart:Market situation of British sportswear market in 1993 -1997
Chart:Comparative analytical table of domestic sports brand state
Chart:market situation form of domestic ten major travels and Sports shoes
Chart:Comprehensive occupation rate picture of sports shoes market of the top ten travels of the whole country
Chart:Every index of sports shoes of ten major travels of the whole country
Chart:Sports shoes market situation form of domestic ten major travels
Chart:The comprehensive occupation rate , market sales occupation rate , market coverage rate occupation rate of domestic sports shoes market are compared with and pursued
Chart:Comprehensive occupation rate distribution map of ten major sports shoes market
Chart:the monthly statistical form of sales volume of travel sports shoes
unit:One hundred pairs
Chart:The distributed area pattern of Chinese sportswear enterprise
Chart:Enterprise's ownership of the Chinese sportswear
Chart:Chinese sports shoes ten major leading brands market sells the sketch map of share sale share
Chart:the market sells share picture of Chinese sports shoes ten major leading brands
Chart:The quantity of imports and exports of the sportswear in recent years
Chart:The amount of money of imports and exports of the sportswear in recent years
Chart:The quantity of imports and exports of sports shoes and suits in recent years
unit:Pair
Chart:The amount of money of imports and exports of the sports shoes in recent years
unit:A thousand dollars
Chart:Change of import volume of the sportswear
Chart:Change of imported amount of sportswear
Chart:Change of the average imported price of sportswear
Chart:Change of export volume of the sportswear
Chart:Export value change of the sportswear
Chart:The change of average exports price of sportswear
Chart:Export value change of the sports shoes
Chart:The change of the average export price of sports shoes
Chart:Competitiveness coefficient change of the sportswear
Chart:Competitiveness coefficient change of the sports shoes
Chart:the price comparison of clothing which Japan import different country
Chart:Consume (Antaual ) the situation in personal sports of Japan
Chart:The permissive sales amount in U.S.A.'s of sports clothing market
Chart:Occupation rate of market of sports shoes of the brand of 2004 of U.S.A
Chart:The vendition structure chart of American sports shoes market
Chart:Change of gross sales amount of American sports shoes market
Chart:The count of kinds of the sporting goods which consumes in U.S.A
Chart:American sporting goods variation tendency picture
Chart:The American sportswear channel forming and pursueing
Chart:American sporting goods are imported and compared in the first 6 months over the years (a hundred million dollars)
Chart:Share situation that the sports shoes that some Asian countries export to U.S.A. account for
Chart:Importer's state analysis chart of the American sports shoes
Chart:All kinds of sporting goods import situation of U.S.A
Chart:Canada's national sport activity state
Chart:consumption total value and take the proportion of total expenditure of the family in average sports of Canadian family
Chart:Simple form of retail market of the Canadian sport articles
Chart:the top ten import source country of Canada
Chart:the top ten export country of Canada
Chart:Articles , sport of Canada , retail the simple form of the occupation rate of market
Chart:Simple forms of the occupation rate of market of main sport articles industry person of Canada (the top 12 )
Chart:Main country's sporting goods market situation
Chart:Main country's sporting goods market situation of Europe
Chart:Resident's Antaual sporting goods in the main country of Europe are spent
Chart:Capacity of German sportswear market
Chart:Picture of condition of sales of German sportswear market
Chart:Different social job persons consume the difference on as follows in sports
Chart:Concrete composition of the French swimsuit market
Chart:Table of French swimsuit market
unit:A million dollars
Chart:France imports market share
Chart:Swimsuit sales situation of every French marketing organization
Chart:The average prices of swimsuit of different marketing organizations in France
Chart:All kinds of sales situation on the market of sweat shirt of Britain
Chart:Sales situation of British sports shoes market
Chart:The country and total investment which Russia makes the investment on a large scale for a long time
Chart:Russian government predicts 2002-005 foreign country to the direct capital cost of Russia
Chart:Antaual sports consumption total value and GDP of comparison of Japan and some European families
Chart:The area distributed pattern of sportswear market of the world
Chart:Structure change of clothing market of the world of the following several years
Chart:Structure chart of clothing market of the world of 2004
Chart:Structure chart of clothing market of the world of 2010
Chart:2004 state of U.S.A.'s outdoor exercises
Chart:sports consumption expenditure change of the national family
Chart:sports consumption expenditure structure of the national family
Chart:Sports consumption structure forms of urban and rural residents of our country
Chart:Consumption expenditure situation of sportswear of our country
Chart:Change of total amount of consumption expenditure of resident's sportswear that of our country
Chart:Change of total amount of consumption expenditure of the sports shoes of resident of our country
Chart:change of total amount of consumption expenditure of sportswear and shoes that of our country Resident
Chart:The distribution change of sportswear and sports shoes of cities and towns and countryside on market of our country
Chart:Men and women's population change that of our country in the past ten years
Chart:The total population of every area of our country compares with sex
Chart:Age composition distribution table of every area of our country
Chart:The different age composition demand characteristic and factor of influencing of the sportswear
Chart:Chinese rural and urban population change in recent years
Chart:The condition of the sportswear and the clothing of urbanite consumption
Chart:The ratio chart of consumers of sportswear market
Chart:Consumption structure of Beijing-Shanghai teenagers
Chart:Teenagers' consumption idea
Chart:Views on the famous brand of the sportswear of teenagers
Chart:Attitudes toward famous brand of the sportswear of teenagers
Chart:Attitude consumed that teenagers give a discount to the famous-brand sportswear
Chart:To the view imitating the famous brand of sportswears
Chart:The situation of teenagers' keeps in touch with the media one week
Chart:TV programme type which Beijing-Shanghai teenagers often watch
Chart:The suitation of the Beijing-Shanghai teenagers' contact to the TV , broadcast column
Chart:Broadcast program type which Beijing-Shanghai teenagers often listen to
Chart:Newspaper , magazine which Beijing-Shanghai teenagers like reading
Chart:Main sporting goods and funds expenditure table which the school purchases
Chart:Main sporting goods and expenses table which the class purchases
Chart:The main sporting goods and expenses which the students purchase
Chart:Daily sporting goods brand of the school
Chart:The contrast of the factor which the youth considers when they buy the sports shoes
Chart:The variation tendency of the price that teenagers buy the sports shoes
Chart:Whether teenagers buy the famous-brand sports shoes
Chart:The quantity that the teenagers buy famous-brand sports shoes
Chart:The brand which teenagers buy the sports shoes
Chart:Sports shoes color which teenagers like
Chart:Every professional total economic income of every month of crowd's family (%)
Chart:Every professional Antaual sports consumption of crowd's family (%)
Chart:All professional per capita economic income and per capita sports of every year of crowd's moon are consumed and analysed relevantly
Chart:Brand awareness investigation of the sportswear
Chart:The distribution situation of Teenagers buy the brand sports shoes
Chart:Brand awareness investigation of the sports shoes
Chart:Ideal image representative person of sports whom consumers asserteds
Chart:Comparison that the clothing is sold on a commission basis and bought out
Chart:The saleroom of American clothing
Chart:All retail ways and occupation rate of Canadian sports goods
Chart:Analysis of rising industry in the 21st century
Chart:Export ratio of sports item of our country ( The customs counts )
Chart:Rank on the domestic sports shoes market in December of 2004 of sports producer
Chart:The expenditure take living consumption proportion in resident's entertainment (sports )
Chart:The sports consumption of the five urban of the whole country
Chart:Amount of per capita sports consumption of Beijing
Chart:The population in Shanghai in 1978- 2004
Chart:The consumption of Shanghai in 1978- 2004
Chart:the urbanite's income state analysis of Shanghai in 1978- 2004
Chart:Amount distribution table of family of Shanghai
Chart:The economic statistics of Guangzhou will be as follows in January - November of 2004:
Chart:the price distribution which the consumers in Guangzhou buy sportswears
Chart:the price distribution which the consumers in Guangzhou buy sportsshoes
Chart:the consideration which consumers in Guangzhou buy the sports shoes
Chart:The contrasts situation of Consumers in Guangzhou consume sports shoes brand with other urban
Chart:Resident's level of consumption over the years
Chart:National economic and social development major indicator of Chengdu of 50 years
Chart:National economic and social development structure index in Chengdu
Chart:The relevant indexes of people's lives of Chengdu in 1978- 1999
Chart:the top 20 brand sales amount of American sports shoes
chart:The top ten domestic sports shoes brand market situation
Chart:Portion of the main brand of Chinese sportswear market
Chart:Sales amount over the years of Nike
Chart:2002-2003 the payoff of Nike which every organization to analyse
Chart:Nike sale in all parts of the main products in recent years
Chart:American occupation rate of market of Adidas
Chart:Occupation rate of market of U.S.A. of Reebbk
Chart:Conway's products structure chart
Chart:KangWeilicenses the scheme that the agent sells right
Chart:The main accounting data and financial index in the past three years of double star company
Chart:The development speed of chain operation of our country
Chart:Statistical report of the state of development of Chinese internet
Chart:The global e-commerce develops the situation
Chart:Three stages when the traditional industry combines with Internet
Chart:State of output of the sportswear
Chart:Adaptability of Internet of B2C type of merchandize
Chart:the divided ratio that crowd buy the clothing on the net
Chart:Consider the proportion distribution of the factor in on-line purchase
Chart:Factor distribution considered in on-line purchase
Chart:Distribution table of the proportion of worry factor of the on-line purchase clothing
Chart:Worry factor distribution map of on-line purchase considered in on-line purchase
Chart:Media distribution map powerful to on-line purchases
……
Report's synopsis
The China sportwear industry unprecedented prosperity, the competition also develops along with it intensely. Along with the economical development and the lives of the people level enhancement, our country inhabitant sportwear consumption level gradually will grow, also our country sportwear will have the stronger competitive ability in the international market, the sportwear industry prospects for development is attractive. Facing this attractive market, how should our country sportwear enterprise struggle.
This research report report has analyzed the China sportwear market development present situation and the development characteristic, the sportwear sale situation, the sportwear with emphasis produces the regional distribution situation, the sportwear import and export situation, the China sportwear market competition pattern, the sportwear market development tendency and so on. Thoroughly has analyzed the Olympics clothing demand overall scale and the European and American various countries demand special details. Also thoroughly has analyzed the China sportwear market overall demand scale, and to local the and so on Beijing, Shanghai, Guangzhou and Chengdu sportwear market entered a more further analysis. At the same time, in view of the sportwear profession present situation, has made the related forecast to the Olympics clothing market development tendency as well as the future Olympics clothing market hot topic. This report in the union concerned expert, in the massive thorough investigation situation, at present the sportwear favorite for investors question as well as the sportwear the development tendency has future made the constructive forecast to our country. Moreover, in the foundation which summarizes to the sportwear enterprise market strategy proposed the new action, provides the strategic aspect for the new market competition the instruction.
This research report report has analyzed the China sportwear market development present situation and the development characteristic, the sportwear sale situation, the sportwear with emphasis produces the regional distribution situation, the sportwear import and export situation, the China sportwear market competition pattern, the sportwear market development tendency and so on. Thoroughly has analyzed the Olympics clothing demand overall scale and the European and American various countries demand special details. Also thoroughly has analyzed the China sportwear market overall demand scale, and to local the and so on Beijing, Shanghai, Guangzhou and Chengdu sportwear market entered a more further analysis. At the same time, in view of the sportwear profession present situation, has made the related forecast to the Olympics clothing market development tendency as well as the future Olympics clothing market hot topic. This report in the union concerned expert, in the massive thorough investigation situation, at present the sportwear favorite for investors question as well as the sportwear the development tendency has future made the constructive forecast to our country. Moreover, in the foundation which summarizes to the sportwear enterprise market strategy proposed the new action, provides the strategic aspect for the new market competition the instruction.
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